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Bootstrap Marketing for Entrepreneurs and Startups

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Raven Tools
Raven Tools

How to make a big marketing impact when you have little to spend.

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Bootstrap Marketing How to make a BIG impact when you have LITTLE to spend Jon Henshaw, Co-Founder of Raven Presented for Nashville Entrepreneur Center’s Build IT! Series on January 21, 2014
Official Twitter usernames and hashtags @RavenJon @entrecenter @raventools #BuildIT #mindblown #lifechanging #gamechanger #synergy #waffles
You* *Sucks being you
And that probably makes you sad. ! Not as sad as this dog, but still. Image by bambe1964 from Flickr http://clck.io/saddog
Just like these cats that fulfilled their dream of standing, there’s hope! Images by tambako, postal67, greyhobbit and australianshepherds from Flickr
I call it Participation Marketing *Read more at http://clck.io/pm
5 Steps 1. Attending 2. Listening 3. Engaging 4. Optimizing 5. Contributing
1 Attending is the easiest step. All you have to do is show up* *You’re doing it right now!
1 Social Networks Conferences Blogs Discussion Forums Local Meetups Google Hangouts Customers
2 Listening and learning
2 What are industry leaders saying?
2 What are people in forums talking about?
2 What are your customers* saying? *If you don’t have any customers, then start giving that shit away. If you can’t even give that shit away, consider doing something different.
3 Engaging Image by nmhonig from Flickr
3 Engaging means asking questions, commenting, replying, retweeting, sharing, asking, hugging*, emailing *Hug at your own risk.
3 One of the quickest and best ways to get noticed is persistent engagement.
3 Persistent social engagement and blog commenting are shockingly effective
4 Optimize ALL THE THINGS!
4 Start connecting IRL
4 Update and improve your message
4 Use tools for efficiency and to do more!
5 Start contributing
5 Contributing means researching, writing and speaking. It’s sharing knowledge.
Seems legit. ! How about some examples?
Strategic long-play networking* *Please do not tweet or share what I’m about to say.
Give it away* Your product and your time. I have a free lifetime subscription to Bitcasa You better believe I’m going to pimp this! *Within reason.
Pursue speaking opportunities 1. 2. 3. 4. Start small (think BarCamp) Go out of your way Record your own presentations Build relationships
The power of lists and monitoring
Access to private groups for sharing
Create resources like white papers
Use DIY landing page apps
Build free tools that people need
Become an industry resource
Thank you! Bootstrap Marketing How to make a BIG impact when you have LITTLE to spend Jon Henshaw, Co-Founder of Raven Presented for Nashville Entrepreneur Center’s Build IT! Series on January 21, 2014

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