Bootstrap Marketing for Entrepreneurs and Startups

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How to make a big marketing impact when you have little to spend.

Published in: Marketing, Business, Technology

Bootstrap Marketing for Entrepreneurs and Startups

  1. 1. Bootstrap Marketing How to make a BIG impact when you have LITTLE to spend Jon Henshaw, Co-Founder of Raven Presented for Nashville Entrepreneur Center’s Build IT! Series on January 21, 2014
  2. 2. Official Twitter usernames and hashtags @RavenJon @entrecenter @raventools #BuildIT #mindblown #lifechanging #gamechanger #synergy #waffles
  3. 3. You* *Sucks being you
  4. 4. And that probably makes you sad. ! Not as sad as this dog, but still. Image by bambe1964 from Flickr http://clck.io/saddog
  5. 5. Just like these cats that fulfilled their dream of standing, there’s hope! Images by tambako, postal67, greyhobbit and australianshepherds from Flickr
  6. 6. I call it Participation Marketing *Read more at http://clck.io/pm
  7. 7. 5 Steps 1. Attending 2. Listening 3. Engaging 4. Optimizing 5. Contributing
  8. 8. 1 Attending is the easiest step. All you have to do is show up* *You’re doing it right now!
  9. 9. 1 Social Networks Conferences Blogs Discussion Forums Local Meetups Google Hangouts Customers
  10. 10. 2 Listening and learning
  11. 11. 2 What are industry leaders saying?
  12. 12. 2 What are people in forums talking about?
  13. 13. 2 What are your customers* saying? *If you don’t have any customers, then start giving that shit away. If you can’t even give that shit away, consider doing something different.
  14. 14. 3 Engaging Image by nmhonig from Flickr
  15. 15. 3 Engaging means asking questions, commenting, replying, retweeting, sharing, asking, hugging*, emailing *Hug at your own risk.
  16. 16. 3 One of the quickest and best ways to get noticed is persistent engagement.
  17. 17. 3 Persistent social engagement and blog commenting are shockingly effective
  18. 18. 4 Optimize ALL THE THINGS!
  19. 19. 4 Start connecting IRL
  20. 20. 4 Update and improve your message
  21. 21. 4 Use tools for efficiency and to do more!
  22. 22. 5 Start contributing
  23. 23. 5 Contributing means researching, writing and speaking. It’s sharing knowledge.
  24. 24. Seems legit. ! How about some examples?
  25. 25. Strategic long-play networking* *Please do not tweet or share what I’m about to say.
  26. 26. Give it away* Your product and your time. I have a free lifetime subscription to Bitcasa You better believe I’m going to pimp this! *Within reason.
  27. 27. Pursue speaking opportunities 1. 2. 3. 4. Start small (think BarCamp) Go out of your way Record your own presentations Build relationships
  28. 28. The power of lists and monitoring
  29. 29. Access to private groups for sharing
  30. 30. Create resources like white papers
  31. 31. Use DIY landing page apps
  32. 32. Build free tools that people need
  33. 33. Become an industry resource
  34. 34. Thank you! Bootstrap Marketing How to make a BIG impact when you have LITTLE to spend Jon Henshaw, Co-Founder of Raven Presented for Nashville Entrepreneur Center’s Build IT! Series on January 21, 2014

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