Tools Shoot Out
                                      Jon Henshaw
                                  Co-Founder & CPO
                             Raven Internet Marketing Tools
                                       @RavenJon




Friday, February 22, 13
Let’s start at the
                              beginning


Friday, February 22, 13
Friday, February 22, 13

http://domai.nr/
Friday, February 22, 13

http://www.domaintools.com/
Friday, February 22, 13

http://wordpress.org/
Friday, February 22, 13

http://www.initializr.com/
Friday, February 22, 13

http://lab.maltewassermann.com/viewport-resizer/
WordPress Plugins
                      •   Header Footer

                      •   Schema Creator

                      •   Gravity Forms

                      •   Go Codes

                      •   W3 Total Cache (AWS)




Friday, February 22, 13
Now let’s optimize the
                      crap out of this site!


Friday, February 22, 13
Friday, February 22, 13

http://www.screamingfrog.co.uk/seo-spider/
Friday, February 22, 13

http://raventools.com/
Friday, February 22, 13

http://gtmetrix.com/
Time for research!



Friday, February 22, 13
Friday, February 22, 13

http://raventools.com/blog/seo-competitor-analysis-checklist/
Friday, February 22, 13

Who are your competitors? Google it.
Friday, February 22, 13

http://www.opensiteexplorer.org/
Friday, February 22, 13

https://www.majesticseo.com/
Friday, February 22, 13

http://raventools.com
Friday, February 22, 13

http://raventools.com
Friday, February 22, 13

http://semrush.com
Strategy
                      •   Content

                      •   Social

                      •   Link Building / Outreach

                      •   Email




Friday, February 22, 13
Goals
                      •   Affiliate Links

                      •   Newsletter Signup

                      •   Interest/Leads Form

                      •   Page Views

                      •   General Traffic/
                          Conversion
                          Improvements




Friday, February 22, 13
Friday, February 22, 13

http://gaconfig.com/
Friday, February 22, 13

http://piwik.org/
Friday, February 22, 13

http://piwik.org/docs/tracking-goals-web-analytics/
Time to create some
                                content!


Friday, February 22, 13
Friday, February 22, 13

http://raventools.com (Open Calais)
Friday, February 22, 13

http://rt.ly
Friday, February 22, 13

http://www.textbroker.com/
Friday, February 22, 13

http://www.writeraccess.com/
Friday, February 22, 13

http://raventools.com (Scribe Analysis)
Friday, February 22, 13

http://www.zemanta.com/
Establish and grow my
                             social presence


Friday, February 22, 13
Friday, February 22, 13

http://knowem.com/
Friday, February 22, 13

http://sendible.com/
Friday, February 22, 13

http://bufferapp.com/
Friday, February 22, 13

http://sproutsocial.com/
Friday, February 22, 13

http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU,
Social Fresh, Raven
Friday, February 22, 13

http://raventools.com
Friday, February 22, 13

https://www.stumbleupon.com/pd
Friday, February 22, 13

http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)
Finding and Managing
                                  Sites


Friday, February 22, 13
Friday, February 22, 13

Buzzstream, which is works well for large teams that want a more spreadsheet-like
experience
Friday, February 22, 13
Friday, February 22, 13

Google blog search is the easiest way to find blogs and bloggers
Friday, February 22, 13

Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team or
remind myself
Friday, February 22, 13

http://raventools.com
Friday, February 22, 13

Ontolo link prospecting -- exports to via API to Raven
Friday, February 22, 13

Link Prospector -- exports to via API to Raven
Friday, February 22, 13

http://raventools.com
Finding and Managing
                                Contacts


Friday, February 22, 13
Friday, February 22, 13

http://raventools.com Use Find Contacts feature and create contact associated with link
record
Friday, February 22, 13

http://www.fullcontact.com/ Use FullContact to get additional info once you know their email
or social handle
Friday, February 22, 13

Use Google Ripples to find connected contacts/networks
Friday, February 22, 13

Create lists in Twitter to help you better target people
Friday, February 22, 13

http://followerwonk.com
Friday, February 22, 13

https://www.peerindex.com/
Friday, February 22, 13

Create non-crappy message templates and keep track of messages -- Raven does this and
buzzstream does too, but Toutapp is AMAZING at this.
Friday, February 22, 13

http://toutapp.com
Monitor Performance



Friday, February 22, 13
Friday, February 22, 13

http://simplymeasured.com
Friday, February 22, 13

http://www.customreportsharing.com/
Friday, February 22, 13

http://raventools.com
Friday, February 22, 13

build reports for your customers
Bam!




Friday, February 22, 13

Tools Shoot Out - SEMPDX SearchFest