One thing that we are extremely passionate about at raven is a marketing methodology called link building. Link building is generally associated with hardcore seo, but the basic tenants of it truly apply to all marketers, and even have roots in PR.
You have a product, a service, or even a blog. You know it is the greatest thing since sliced bread. But how does one get the attention of the rest of the world? Acquire links from relevant websites
Who mardy’s munchies is. They are responsible for everything, including the marketing.
Jana was completely unfamiliar with the practice, so I broke it down for her in terms she understood.
3 steps are easy to comprehend and completely attainable for anyone, regardless of background. Be passionate, know story, build relationships with relevant sites.
Finding relevant websites, #1 goal
If you know your story well, you may already have a few relevant websites in mind.
Jana did a search for “la food blog” and was already familiar with a few sites, the site operator will help weed out.
Fan pages lead to websites. Also, built in relationship building with the social aspects.
An index of the web, but can help you connect the dots to sites that link to other sites. Quality scores. High quality = high authority.
How do you build relationships with these websites?
Do you have a product you’re trying to promote? Is your service the best one out there? Are you a great writer looking for freelance gigs? What are you trying to bring awareness to?
Example of outreach email in the web companion. Mention slideshare link.
Can’t go beating down doors begging for links.
Tell YOUR story. What is mardy’s story? Passionate story resonates with those you’re trying to build relationships with.
People can smell that crap a mile away. Don’t push.
Social media helps outreach. Next few slides blur lines of research and outreach.
Find communities on twitter, create lists
Use info to craft outreach
Every relationship needs reciprocation
Many irons in the fire at once, must keep outreach organized or risk confusion and embarrassment
Can’t just wham bam thank you ma’am
Link Building: The Best Marketing Strategy You've Never Heard Of
Link BuildingThe Best Marketing Strategy You’ve Never Heard Of Alison Groves Product Coordinator Raven Internet Marketing Tools email@example.com @RavenAlison
Link wha?!Link building: Acquiring links from otherwebsites to boost your online presenceand search engine rankings.
The Conversation....Jana: Ok, Alison, do you have any ideas on how wecan help spread the word a bit more about the bakery?Me: Oh, well you should be link building aboveanything else.Jana: [crickets]Me: Ok, let me break it down for you… 5
What could Mardy’s Munchies do?Curate a “best of” desert sampler, use theresearch to find the best websites to contact,then reach out and ask if the site ownerwould like to review a box of goodies. 15
Step 3: Follow up So you’ve built some great relationships and links! Now what?! 23
Keep those relationships going!Get a blog mention? Comment on it!Get website mention? Share on social networks!Have a physical property? Display the mention! 24
But back to that case study....if I was Mardy’s Munchies, I would:•Add the mention to my home page.•Talk about the mention in social media.•Hand out flyers with deliveries talkingabout the mention.•SHARE THE LOVE. 25
Hang onto this data, or be sad forever...✴ Date of first outreach✴ Date of follow up✴ Type of link you’re working on/acquired (Comment? Guest blog post?)✴ Domain for the site✴ Website owner’s contact info: email, social media, etc.✴ Conversation notes 27
And keep the cycle going!Follow up leads to more research,which leads to more outreach.Wash. Rinse. Repeat. 28
Ok, cool story. But what does this accomplish? Mentions, or links = exposure**And exposure = cash money. 29