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Magnifying the Impact of a Speech with Social Media

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Do you want to augment the power of your speech before, during and after the presentation? Social media tools such as Facebook, LinkedIn, YouTube, Twitter and blogs offer exciting and effective ways to boost mindshare–when used correctly. The online audience for a talk can be many times the size of, and as important as, the audience in the room. Leverage the viral power of podcasts and video to reach a global audience. Many speakers take advantage of social media to promote their programs—Ian shares ways to use social media as a research tool before the talk, poll and interact with the audience during the talk, and re-purpose content via audio and video afterwards.

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Magnifying the Impact of a Speech with Social Media

  1. 1. Magnifying the Impact of a Speech with Social Media Ian Griffin Executive Communications @IanDavidGriffin PSA Northwest November 12, 2014
  2. 2. Traditional Media
  3. 3. Social Media
  4. 4. LinkedIn Groups & Polls enable you to research topics before you start writing a speech
  5. 5. Hootsuite
  6. 6. Twitter gives the audience a backchannel for discussion during a speech
  7. 7. “…audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called a backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.”
  8. 8. The Backchannel in Action
  9. 9. Podcasts and videos reach people after a speech is delivered
  10. 10. Transcripts
  11. 11. slideshare
  12. 12. http://execcomms.wikispaces.com/
  13. 13. Contact Information ian.griffin@exec-comms.com @IanDavidGriffin http://www.exec-comms.com/blog http://execcomms.wikispaces.com http://youtube.com/execcomms

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