1. HIP HOP
MUSIC 101
BLOG
http://www.hiphopmusic101blog
.blogspot.com/
Done by: Tristan Grant
Dec. 12th, 2011
MKTG 404 1M

2. The Importance of Internet Marketing
 Keeping up with the trends
 New way of doing business
 If you fail to adapt you will fail
 Measurable
 It adds to companies
 Helps connect with consumers

3.  Everyone is
online
 Even when
away from
the pc
 24/7 Access

6.  An interest of mine
 Huge following
 Always trending news
 Relevant & Exciting
 Keep peers updated
 Provide free music

7. Name: Steve Brown
Age: 21 (18-35)
Job:
 Works at the local Food
Basics
 Makes min. wage
Education:
 2nd year of Fitness &
Lifestyle mgt. @ Humber
Interests/Hobbies:
 Soccer and Basketball
 Surfing the net
 Clubbing

8.  Drake featured in GQ magazine
 Justin Bieber covers Jay-Z & Kanye’s “Otis”
 J.Cole gets a verse on Beyoncé's new single
“Party” (remix)
 Lil Wayne retiring at age 35?
 T.I another chance
 RED Album
 J.Cole
 Top labels in the industry
 Album of the year 2011

9.  Facebook
http://www.facebook.com/#!
/pages/HipHopmusic101blog
/203072679766643
 Twitter
http://twitter.com/#!/Hiphop
music101b
 YouTube
http://www.youtube.com/use
r/hiphopmusic101blog?feature
=mhee

10. BEFORE
 Website grader
AFTER
 Facebook grader
 Twitter grader
 Blog grader
364,374  Hub spot rank 375,658
2,832
 Ice rocket rank

12.  Blog Key Learning's Where is
everyone?
 Facebook 25  “If you build it they
The site is
likes will come”..?
 Consistency is key up…
 Twitter 239
followers  Twitter is easier than
you think
 YouTube slow
 All about promotion
progression
Actions
 Use twitter to enhance all other mediums
 Upload what people want to see
 Have a schedule
 Spread the word

13.  Found success with Twitter
 Slow start
 Snowball effect after getting the hang of things
 Hash tags, knowing what's trending
 Follow back
 200 followers in 1 month

14. Blog Website
 More  Not
consistency needed
 More media  Start
carrying
 Promotion
apparel
 Opinions
 Possible
distraction

15.  Think like my
target market
 Don’t be narrow
 Read other
successful blogs
 Analyze Google
analytics & ice
rocket
 Add labels to all
post

16.  Use keywords
 Think like the
target market
 Not too wordy
 Avg. cost per
click is $0.20

17.  Placement of
ads
 Google
 Yahoo
 Bing
 MSN
 Facebook
 YouTube
 Twitter
 Wikipedia
 Amazon
 EBay

18. MY APP

20.  Does not apply at the moment
 I will drive traffic on my own
 Money is a big issue
 It is not profitable

21.  I have the tools for success
 Put them to work
 Consistency & hard work
will pay off