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On-Page SEO for Mobile
How to future proof your site for Mobile and Google
On-Page SEO for Mobile means…
3
Speed
4
User Experience (UX)
5
Structured Data
6
Device Responsiveness
If it makes sense to
8
HTTPS = Ranking Factor
9
Speed = Ranking Factor
10
Mobile = Ranking Factor
What can we assume moving forward?
12
cares about time
13
cares about actions
14
knows ALL THE THINGS!
@RavenJon | raventools.com
15
http://raven.link/onpageseo
Step 1: Responsive ALL THE THINGS!
17
+
18
Uses Bootstrap
19
Customizable
20
Hooks & Child Themes
21
Great plugins
22
Foundation
23
Custom download
24
Simple, nestable column system
25
Forms and buttons are awesome!
26
Easy to implement mobile navigation
27
Semantically named CSS
28
Great documentation
29
It’s free!
Step 2: Reduce ALL THE THINGS!
31
Start with images
@RavenJon | raventools.com
32
http://raven.link/onpageseo
33
Reduce the size of all images
34
Use SVG for
simple images
35
Use ImageOptim
for JPG and PNG
36
EWWW Image
Optimizer plugin
for WordPress
37
Create smaller versions for mobile
1024px
800px
550px
360px
38
Use SRCSET to deliver the correct image
<img alt="my awesome cat" src="image.png"
srcset="cat-hd.png 2x, cat-med.png 640w,
cat-med-hd.png 640w 2x" />
39
Specify device width
<img alt="my awesome cat" src="image.png"
srcset="cat-hd.png 2x, cat-med.png 640w,
cat-med-hd.png 640w 2x" />
40
Specify High DPI
<img alt="my awesome cat" src="image.png"
srcset="cat-hd.png 2x, cat-med.png 640w,
cat-med-hd.png 640w 2x" />
41
Create different versions for the best UX
Mobile Desktop
42
WordPress Plugin for SRCSET
SrcSet Responsive Images for WP
http://raven.link/srcsetwp
Step 3: Structure ALL THE THINGS!
44
Use schema.org to enhance listings
45
http://schema.org/Recipe
46
47
WordPress plugin for schema.org
Schema Creator
http://raven.link/schemawp
48
HTML attributes for mobile
49
type="number"
50
type="date"
51
type="tel"
Step 4: Speed Up ALL THE THINGS!
53
Use PageSpeed Insights
54
You will never see
a perfect score
55
What it looks like
56
The winning code
57
The tool is actually a cruel joke
58
Can’t win with offsite code
59
Can’t control what you don’t host
60
WordPress plugins will ruin your day
@RavenJon | raventools.com
Stages of PageSpeed Insights Grief
61
• Denial
• Anger
• Bargaining
• Depression
• Acceptance
62
If you did everything I said before
then you’re in good shape…mostly
63
Fix your size-tap targets
64
Go nuts and use inline CSS
65
Consider drinking more
Presented by Jon Henshaw
@RavenJon
slideshare.net/raventools
Thanks!

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