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Social Media and the Art of Being Interested

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Courtney Seiter, Raven Tools' community manager, discusses social media strategies and tools for active listening and thoughtful engagement to build real relationships.

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Social Media and the Art of Being Interested

  1. 1. The art of being interestedCourtney Seiter | @RavenTools | @RavenCourtney#gotoexplore @RavenCourtney
  2. 2. ✤ “He was a great listener.” ✤ “He asked real questions, probed for my thoughts...” ✤ “Its amazing to see the effect that someone paying attention to other people can have.” ✤ “He listened, he heard, he was interested...”#gotoexplore @RavenCourtney
  3. 3. 80% of social media posts are about ME#gotoexplore @RavenCourtney
  4. 4. Our brains reward us for talkingabout ourselves.#gotoexplore @RavenCourtney
  5. 5. It’s as good as...#gotoexplore @RavenCourtney
  6. 6. Or even...#gotoexplore @RavenCourtney
  7. 7. #gotoexplore @RavenCourtney
  8. 8. #gotoexplore @RavenCourtney
  9. 9. #gotoexplore @RavenCourtney
  10. 10. #gotoexplore @RavenCourtney
  11. 11. Be. Interested.#gotoexplore @RavenCourtney
  12. 12. What’s in it for you?✤ More fans ✤ New links✤ Brand recognition ✤ New leads✤ Reputation ✤ Free focus group✤ More authority ✤ More shares✤ Press opportunities ✤ Better products#gotoexplore @RavenCourtney
  13. 13. #gotoexplore @RavenCourtney
  14. 14. Just five steps!*1. Discovery2. Research3. Groundwork4. Outreach5. Follow-up *and two are really easy#gotoexplore @RavenCourtney
  15. 15. Step 1:DiscoveryWho do you want to meet, and how willyou find them?#gotoexplore @RavenCourtney
  16. 16. Brandcheerleaders#gotoexplore @RavenCourtney
  17. 17. Crowdbooster#gotoexplore @RavenCourtney
  18. 18. Buffer#gotoexplore @RavenCourtney
  19. 19. Commun.it#gotoexplore @RavenCourtney
  20. 20. Influencers#gotoexplore @RavenCourtney
  21. 21. Topsy#gotoexplore @RavenCourtney
  22. 22. Listorious#gotoexplore @RavenCourtney
  23. 23. SocialBro#gotoexplore @RavenCourtney
  24. 24. Prospectiveclients#gotoexplore @RavenCourtney
  25. 25. Amplicate#gotoexplore @RavenCourtney
  26. 26. Followerwonk#gotoexplore @RavenCourtney
  27. 27. Twitter search, chats#gotoexplore @RavenCourtney
  28. 28. Press#gotoexplore @RavenCourtney
  29. 29. Muck Rack#gotoexplore @RavenCourtney
  30. 30. Source exchanges#gotoexplore @RavenCourtney
  31. 31. Guest blogger linkups#gotoexplore @RavenCourtney
  32. 32. ✤ Bonus! Ultimate List of Online PR Tools raven.im/ultimatePR#gotoexplore @RavenCourtney
  33. 33. Step 2:ResearchConnecting the dots#gotoexplore @RavenCourtney
  34. 34. Find them everywhere#gotoexplore @RavenCourtney
  35. 35. CRM#gotoexplore @RavenCourtney
  36. 36. Hachi#gotoexplore @RavenCourtney
  37. 37. Step 3:GroundworkThe part where we make friends#gotoexplore @RavenCourtney
  38. 38. You can do better#gotoexplore @RavenCourtney
  39. 39. Find your parade#gotoexplore @RavenCourtney
  40. 40. Add your voice#gotoexplore @RavenCourtney
  41. 41. Connect your community#gotoexplore @RavenCourtney
  42. 42. Get up close and personal#gotoexplore @RavenCourtney
  43. 43. Step 4:OutreachTime for ‘the ask’#gotoexplore @RavenCourtney
  44. 44. ✤ Genuine✤ Researched✤ Specific✤ Thorough✤ Well executed#gotoexplore @RavenCourtney
  45. 45. Step 5:Follow upDon’t stop building#gotoexplore @RavenCourtney
  46. 46. Keep talking#gotoexplore @RavenCourtney
  47. 47. Social proof#gotoexplore @RavenCourtney
  48. 48. Bottom line: It’s not about you#gotoexplore @RavenCourtney
  49. 49. Thank you! slideshare.com/ raventoolsCourtney Seiter | @RavenTools | @RavenCourtney#gotoexplore @RavenCourtney

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