Bootstrap Startup

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Bootstrap Startup is a step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources.

Learn more @ BootstrapBootcamps.com


Call us at 617-299-6871 or email us at workshops@themullingsgroup.com to have us come teach a workshop for you.

See what else we have to offer at http://themullingsgroup.com/workshops

Bootstrap Startup

  1. 1. Bootstrap StartupBusiness is an extension of that question you are called to answer. © 2012 Keno R. Mullings. 1 http://TheMullingsGroup.com
  2. 2. Objectives1. The Bootstrap Startup Model2. Business Foundation3. Business Setup4. Marketing © 2012 Keno R. Mullings. 2 http://TheMullingsGroup.com
  3. 3. A step-by-step process by which entrepreneurs can start abusiness without borrowing money.THE BOOTSTRAP STARTUPMODEL © 2012 Keno R. Mullings. 3 http://TheMullingsGroup.com
  4. 4. The Bootstrap Startup ModelBusinesses exist for two reasons only: tosolve problems and provide a platform for individuals to walk out their purpose. The better you are at accomplishing these goals and letting the right people know about it, the more money you will make. © 2012 Keno R. Mullings. 4 http://TheMullingsGroup.com
  5. 5. The Bootstrap Startup ModelBusiness is an extension of that questionyou are called to answer.Making money is a consequence of doinggood business and not the reason. © 2012 Keno R. Mullings. 5 http://TheMullingsGroup.com
  6. 6. The Bootstrap Startup Model © 2012 Keno R. Mullings. 6 http://TheMullingsGroup.com
  7. 7. The Bootstrap Startup Model1. Business Foundation2. Business Setup3. Marketing4. Sales5. Customer Development6. Product Development © 2012 Keno R. Mullings. 7 http://TheMullingsGroup.com
  8. 8. 1. Purpose Summary2. Concept3. The Pitch4. Business PlanBUSINESS FOUNDATION © 2012 Keno R. Mullings. 8 http://TheMullingsGroup.com
  9. 9. Purpose Summary What is your personal mission/purpose statement? What is your business mission/purpose statement? What will your business do? © 2012 Keno R. Mullings. 9 http://TheMullingsGroup.com
  10. 10. Purpose Summary What is your business passionate about? What can your business do better than anyone else in the world? How does your business make money? © 2012 Keno R. Mullings. 10 http://TheMullingsGroup.com
  11. 11. Purpose Summary What products and services do you intend to sell? Who will you be selling your products or services to? How much money are you willing to spend starting or expanding your business? © 2012 Keno R. Mullings. 11 http://TheMullingsGroup.com
  12. 12. Concept What market problems and being solved and what are your solutions? © 2012 Keno R. Mullings. 12 http://TheMullingsGroup.com
  13. 13. Concept Define target market  Create Buyer Persona document  Create User Persona document © 2012 Keno R. Mullings. 13 http://TheMullingsGroup.com
  14. 14. Concept Where will customers find your product or service? How will customers buy your product or service? © 2012 Keno R. Mullings. 14 http://TheMullingsGroup.com
  15. 15. Concept Develop business model using the “Business Model Canvas” © 2012 Keno R. Mullings. 15 http://TheMullingsGroup.com
  16. 16. Concept Financials  Develop pricing model  Create startup balance sheet  Create potential profit and loss statement  Create potential cash flow  When will you break even?  What is your potential ROI? © 2012 Keno R. Mullings. 16 http://TheMullingsGroup.com
  17. 17. The Pitch Title  Marketing & Sales Problem  Competition Solution  Team Business Model  Projections Underlying Magic  Status &Timeline http://www.guykawasaki.com/downloads/art/Art.pdf © 2012 Keno R. Mullings. 17 http://TheMullingsGroup.com
  18. 18. What is a Business Plan?According to the SBA(http://web.sba.gov/busplantemplate/BizPlanStart.cfm)...1. The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why.2. Your plan should be focused and clear. It is not about the number of pages or style of the cover.3. The plan should define specific business objectives and goals with general parameters to guide the organization.4. Writing a business plan should force logic and discipline into a business.5. A good business plan is a living document. It should be updated regularly. Copyright 2010 The Mullings Group. 18 http://TheMullingsGroup.com
  19. 19. Business Plan All the questions answered so far and all the documents you created will feed into your business plan Create the right plan for your audience Use a business plan software or template © 2012 Keno R. Mullings. 19 http://TheMullingsGroup.com
  20. 20. Get started in 12 steps…BUSINESS SETUP © 2012 Keno R. Mullings. 20 http://TheMullingsGroup.com
  21. 21. Business Setup1. Buy your business domain2. Setup Google Business Apps for your business domain  Email  Calendar  Documents  Phone  You can also get a paid phone number © 2012 Keno R. Mullings. 21 http://TheMullingsGroup.com
  22. 22. Business Setup3. Form company  C-Corporation  S-Corporation  LLC  LLP  Limited Partnership  General Partnership  Sole Proprietorship4. Get DBA © 2012 Keno R. Mullings. 22 http://TheMullingsGroup.com
  23. 23. Business Setup5. Get EIN  http://www.irs.gov/businesses/small/articl e/0,,id=97860,00.html  http://www.irs.gov/businesses/small/articl e/0,,id=98350,00.html  http://www.irsvideos.gov/virtualworkshop/ © 2012 Keno R. Mullings. 23 http://TheMullingsGroup.com
  24. 24. Business Setup6. Open business bank account7. Create logo8. Create business cards © 2012 Keno R. Mullings. 24 http://TheMullingsGroup.com
  25. 25. Business Setup9. Setup bookkeeping tool10. Create accounts for other business tools11. Get necessary licensing © 2012 Keno R. Mullings. 25 http://TheMullingsGroup.com
  26. 26. 12. Website & Social Media Develop corporate website using a CMS Add Google Analytics to your website © 2012 Keno R. Mullings. 26 http://TheMullingsGroup.com
  27. 27. 12. Website & Social Media Landing page  FAQ Products  Blog Services  About us Pricing  Contact © 2012 Keno R. Mullings. 27 http://TheMullingsGroup.com
  28. 28. 12. Website & Social Media SEO  meta keywords  meta description  Submit sitemap © 2012 Keno R. Mullings. 28 http://TheMullingsGroup.com
  29. 29. 12. Website & Social Media Add affiliate links, copyright, privacy policy and legal disclaimer to website © 2012 Keno R. Mullings. 29 http://TheMullingsGroup.com
  30. 30. 12. Website & Social Media Email marketing  Setup email campaign account  Add email campaign web form to website © 2012 Keno R. Mullings. 30 http://TheMullingsGroup.com
  31. 31. 12. Website & Social Media Social Media Marketing (SMM)  Add AddThis/ShareThis to website  Add Twitter badge  Add Facebook badge  Add LinkedIn badge © 2012 Keno R. Mullings. 31 http://TheMullingsGroup.com
  32. 32. 12. Website & Social Media User feedback  Setup account for user feedback  Add user feedback capability © 2012 Keno R. Mullings. 32 http://TheMullingsGroup.com
  33. 33. 12. Website & Social Media Distribute blog via FeedBurner, Hootsuite & Twitterfeed © 2012 Keno R. Mullings. 33 http://TheMullingsGroup.com
  34. 34. 12. Website & Social Media Add online payment/purchase capability  Create PayPal account  Create shopping cart or online store account © 2012 Keno R. Mullings. 34 http://TheMullingsGroup.com
  35. 35. 1. What is a Market?2. Market Types & Their Consequences3. What is Marketing?4. The 4 P’s of Marketing5. Bootstrap Marketing StepsMARKETING © 2012 Keno R. Mullings. 35 http://TheMullingsGroup.com
  36. 36. What is a Market?A group of consumers that are interestedin your product and are able to buy theproduct. © 2012 Keno R. Mullings. 36 http://TheMullingsGroup.com
  37. 37. Market Types & TheirConsequences New market Existing market  Cheaper, better faster  Niche Hybrid © 2012 Keno R. Mullings. 37 http://TheMullingsGroup.com
  38. 38. What’s Your Market Type? Identify what market your business is in How this will impact your marketing? © 2012 Keno R. Mullings. http://TheMullingsGroup.com
  39. 39. What is Marketing?Marketing is not… Sales Advertising © 2012 Keno R. Mullings. 39 http://TheMullingsGroup.com
  40. 40. What is Marketing?Marketing is… Making people aware of your product or service Getting & keeping customers Marketing includes sales and advertising © 2012 Keno R. Mullings. 40 http://TheMullingsGroup.com
  41. 41. The 4 P’s of Marketing(Marketing Mix) Product Price Placement (Channel) Promotion © 2012 Keno R. Mullings. 41 http://TheMullingsGroup.com
  42. 42. Marketing Strategy Examples Word of mouth marketing Online Search engine Social media marketing Direct Conventional Guerilla Blanket marketing © 2012 Keno R. Mullings. 42 http://TheMullingsGroup.com
  43. 43. Bootstrap Marketing Steps Create a marketing plan Develop Marketing Channels © 2012 Keno R. Mullings. 43 http://TheMullingsGroup.com
  44. 44. Marketing: Channels Social Media "Light“ Focused Direct Marketing Targeted Newspaper Ads Trade Association Involvement © 2012 Keno R. Mullings. 44 http://TheMullingsGroup.com
  45. 45. Social Media: forms of electronic communication (asWeb sites for social networking andmicroblogging) through which userscreate online communities to shareinformation, ideas, personal messages,and other content (as videos)http://www.merriam-webster.com/dictionary/social%20media © 2012 Keno R. Mullings. 45 http://TheMullingsGroup.com
  46. 46. Social Media Presence Blog  Podcasts Comment on  Online videos forums  Webinars Twitter  Slideshows Facebook  eBooks LinkedIn  Press releases Email Campaign  Whitepapers © 2012 Keno R. Mullings. 46 http://TheMullingsGroup.com
  47. 47. Social Media Setup ShareThis/AddThis  FeedBurner Twitter  Twitterfeed Facebook page  Digg LinkedIn  StumbleUpon Hootsuite  Email Marketing SocialMadeSimple  MailChimp or Roost  Aweber © 2012 Keno R. Mullings. 47 http://TheMullingsGroup.com
  48. 48. 1. Books2. Marketing3. Market Research4. Website5. GoogleRESOURCES © 2012 Keno R. Mullings. 48 http://TheMullingsGroup.com
  49. 49. Resources: Books Finding Your Purpose  I Wrote this Book on Purpose  Strengths Finder 2.0  Who Moved My Cheese © 2012 Keno R. Mullings. 49 http://TheMullingsGroup.com
  50. 50. Resources: Books Understanding Money  The Millionaire Next Door  Your Money Counts  Financial Peace University © 2012 Keno R. Mullings. 50 http://TheMullingsGroup.com
  51. 51. Resources: Books Launching Your Business  The Art of the Start  Business by the Book © 2012 Keno R. Mullings. 51 http://TheMullingsGroup.com
  52. 52. Resources: Books Running Your Business  The 4-Hour Workweek  Built to Last  Good to Great © 2012 Keno R. Mullings. 52 http://TheMullingsGroup.com
  53. 53. Resources: Marketing Tweetgrid  Twitter Hootsuite  LinkedIn Knowem  Facebook MailChimp  grader.com AWeber © 2012 Keno R. Mullings. 53 http://TheMullingsGroup.com
  54. 54. Resource: Market Research Surveys  surveymonkey.com  Google Docs Market data  Internet © 2012 Keno R. Mullings. 54 http://TheMullingsGroup.com
  55. 55. Resources: Website SquareSpace Weebly WordPress LightCMS Google Sites Wix © 2012 Keno R. Mullings. 55 http://TheMullingsGroup.com
  56. 56. Resources: Google Gmail  Docs Voice  Analytics AdWords  FeedBurner Webmaster  Sites Website Optimizer  Groups © 2012 Keno R. Mullings. 56 http://TheMullingsGroup.com
  57. 57. Invite Us to Teach for YouCall us at 617-299-6871 or email us atworkshops@themullingsgroup.com tohave us come teach a workshop for you. © 2012 Keno R. Mullings. 57 http://TheMullingsGroup.com
  58. 58. Contact Info Connect: http://www.linkedin.com/in/kmullings Follow: http://twitter.com/KenoMullings Consult: http://TheMullingsGroup.com Learn: http://TheMullingsUniversity.org Discover: http://StrategicLifePlanSystem.com Call: (617) 299-6871 © 2012 Keno R. Mullings. 58 http://TheMullingsGroup.com

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