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Mobile marketing may sound like the latest buzzword, but Arienne Holland of Raven breaks down the real truth. Adapted from her live presentation at Digital East 2014, this slideshow teaches you 3 of the most common misconceptions about mobile marketing — and how to correct your thinking.
1. Get the national data on mobile usage and advertising spend.
2. See what one brand discovered about its most popular marketing channels for mobile devices.
3. Learn why to set priorities based on mobile conversions.
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