9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat

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Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the
humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among
friends.

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9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat

  1. HOW TO MAKE YOUR DIGITAL HEART BEAT9thMarketingForumNicosia, Cyprus Eleftherios Hatziioannou @ehatziioannou
  2. INTERNET OF DATA
  3. MEINTERNET OF PEOPLE
  4. HIERARCHY OF NEEDS #MASLOW
  5. SOCIAL MEDIA EMPOWER HUMAN BEINGS
  6. 2 REASONSWHY THIS ISNOT A FAD...
  7. 1. BECAUSE OF THE #DIGITAL_NATIVES
  8. 2. BECAUSE OF THE #MOBILE_BOOM
  9. @BRIANSOLIS BELIEVES
  10. MYLESSONSLEARNED
  11. “ One machine can do the work of 50 ordinary „ men. No machine can do the work of one extraordinary man. - Elbert Hubbard
  12. A NEW KIND OF LEADERS #BURBERRY
  13. COMMUNICATION 50% LISTENING 50% TALKING
  14. LISTEN VIA SOCIAL BUSINESS INTELLIGENCE
  15. 5 THINGS TO FOCUS ON:COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
  16. 1. BECOMEPART OF THECOMMUNITY
  17. R&D Prospects PR Customers Marketing Sales Your Key Influencers Brand HR Bloggers Legal PM CompetitorsWHO ELSE IS SHAPING YOUR BRAND?
  18. INFLUENCING THE INFLUENCERS
  19. THE #WALMART MOMS
  20. 2. ENTER THECONVERSATION
  21. STOP BROADCASTING ONLY
  22. WHAT YOU SHOULD DO INSTEAD
  23. BEST PRACTICE: MARKETING AS A CONVERSATION
  24. BEST PRACTICE: MARKETING AS A CONVERSATION
  25. 3. CREATE GREATCONTENT
  26. CREATE VALUEADDING CONTENT.
  27. SET UP ANEDITORIAL CALENDAR
  28. FROM CREATIVE TO CONTENT EXCELLENCE
  29. 4. CATER TO THECONNECTEDLIFESTYLE
  30. CATER TO ALL DEVICES
  31. SHARING IS CARING
  32. 5. FACILITATECOMMERCE
  33. SELLING: YES. HARD SELLING: NO!
  34. SIMPLIFY AS MUCH AS YOU CAN
  35. COMMUNITYCONVERSATIONGREAT CONTENTCONNECTED LIFESOFT COMMERCE
  36. YOUR BRANDBRANDS AMONG FRIENDS
  37. RELATIONSHIPS CREATE TRANSACTIONS!
  38. THANKYOU@ehatziioannou

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