A client or prospect isn’t interested in paying you if you can’t tell them what specific marketing efforts will help them make money.
Discovering marketing opportunities and deciding which opportunities will have the most impact is crucial to any marketing campaign.
Small projects can offer large rewards. For examples, when conducting website research, you should always run an SEO audit to discover technical issues. If a robots.txt file is incorrectly setup, fixing it could be the difference between your client’s website being indexed in search results or not.
There are unique challenges to website research. First of all, you may not have access to accurate traffic or rankings data if you’re conducting research on a prospect or competitor.
But even without inside knowledge of a website, you can discover marketing opportunities if you know where to look.