Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Discover Marketing Opportunities For Any Website

1,586 views

Published on

A client or prospect isn’t interested in paying you if you can’t tell them what specific marketing efforts will help them make money.

Discovering marketing opportunities and deciding which opportunities will have the most impact is crucial to any marketing campaign.

Small projects can offer large rewards. For examples, when conducting website research, you should always run an SEO audit to discover technical issues. If a robots.txt file is incorrectly setup, fixing it could be the difference between your client’s website being indexed in search results or not.

There are unique challenges to website research. First of all, you may not have access to accurate traffic or rankings data if you’re conducting research on a prospect or competitor.

But even without inside knowledge of a website, you can discover marketing opportunities if you know where to look.

Published in: Marketing
  • Be the first to comment

×