2. Table of Contents
Welcome to #FINBI2012, October 16-18, 2012.
Whether you’re with us in Singapore or following Social Media Trends in APJ . . . . . . . . . . . . . . . 3-4
online, you can use this guide to get connected on
social media to all things SAP, Analytics and Business What’s In It For You? . . . . . . . . . . . . . . . . . . . . . . . 5
Intelligence in Asia-Pacific Japan.
5 Tips for Social Media Success . . . . . . . . . . . . . . 6
In this interactive guide, you’ll learn a bit about
social media trends in APJ and elsewhere, best Twitter Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8
practices and how to take the next steps in building
your social media presence. SAP Hashtag Guide . . . . . . . . . . . . . . . . . . . . . . . . 9
You’ll get Twitter tips so you can join along in Finding People & Content . . . . . . . . . . . . . . . 10-14
tweeting live from the conference.
4 Cool Twitter Tools . . . . . . . . . . . . . . . . . . . . 14-17
You’ll see how you can get connected and stay
connected long after the conference. Facebook in APJ . . . . . . . . . . . . . . . . . . . . . . . 19-24
And, you’ll be able to click on most of the snips and LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25-30
links in this guide to discover valuable content and
connect directly to the people, pages, and content YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32
that interests you.
SCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Questions? Ideas? Come see us in the social media
lounge!
3. Your APJ Colleagues and
Customers Are Social
India
6th on Twitter, with 33M ppl.
2nd on LinkedIn; 3rd on Facebook
Malaysia
Bandung 10 th most active city on Twitter
Indonesia
#4 on Facebook
LinkedIn +111%
11% of world’s tweets
Jakarta #1 Twitter city
Australia
#9 on LinkedIn
Japan
3 rd on Twitter
Tokyo 2 nd most active Twitter City
Philippines
#10 on Twitter, #8 on Facebook
South Korea
#15 on Twitter
China
300M Active Weibo users
35.5M Active Twitter users
4. What that means is, everyone has a voice. We
want to hear yours! Join us in tweeting from
Social Is Dead. Long Live #FINBI2012!
Social!
What can you tweet about? Share your experience
Social media is here to stay, but companies that at the conference.
are leading the charge in social media, companies • New insights
like SAP, are starting to talk about something else: • Quotable speakers
Social business.
• Memorable moments
• Demos you saw and liked
Chris Heffer, SAP Social Business Evangelist put it
• Links to websites people are talking about
this way in his presentation at Social Media Week :
• Photos
Think about who’s following you? What would
“Social business is restoring the equilibrium of
they be interested in?
power to make the values, interests and beliefs of
the customer or employee equal to those of the
company.” What if you don’t have very many followers?
Tweet about what you are interested in, and
followers will find you!
No Twitter account, bio or avatar? Come see us in
the social media lounge and we’ll set you up.
That’s what we’re here for.
5. What’s In It For You? With so many channels and platforms, social
media is overwhelming, even for the pros. You
don’t have to have all your ducks a row.
• Connect with people and grow your network
• See what’s going on—with your colleagues,
customers and competitors
• Build relationships with people with similar
interests
• Communicate your thoughts and ideas to
more people
• Build your personal brand so people can get to
know you, before they even meet you
• Learn—for fun, to advance your career, or both
• Establish yourself as an expert inside and
outside your company
Just get some ducks in the water!
6. Five Keys to Success on
Social Media
Still feeling apprehensive? Here are five tips that
will lead to success in any social media channel.
• Be visible. Have a profile picture and a
description, and post and interact regularly.
• Be valuable. If you’re going to tweet what you
had for breakfast, add a link to a recipe, tell us
where you ate and what to order.
• Be generous. Share your knowledge freely.
• Be genuine. Talk about what you’re passionate
about, and let your personality bubble up.
• Be patient. It takes sustained effort over time
to build your presence on social media, but it
will happen.
Social media is really just a more scalable means of
networking and connecting with people. If you’re
here, you’re probably already good at it, so relax
and have fun.
7. How to Write a Sweet
Tweet
Twitter gives you a prompt for writing your tweet: Follow @KevinGilroy
“What are you doing?” You can extend that to,
what are you thinking? You don’t have to start out
by saying “I am”. Just tell us!
• Use topical hashtags to help people find your
tweet
• Give credit—use names and/or Twitter Follow Lucy Swedberg
handles. (If you don’t know someone’s Twitter
handle, check our guide to the speakers at the
conference, or Google their name + Twitter)
• Use a link shortener such as tinyurl. Add the
button to your browser to make life easier.
Follow Kurt Bilafer
• Don’t just drop links—give us your perspective
on why what you’re linking to is important
• Leave enough room for others to retweet
• For more Twitter grammar tips in 140
characters visit Grammar Girl
Here are some examples of well-written tweets
from around the SAP community. Click on the Follow @aiazkazi
tweet to follow the links or hashtags in it.
8. The Art of the Re-Tweet Bufferapp is a really helpful free tool for retweeting, as it
pops up an edit window where you can work with the
Retweets, or RTs in Twitter parlance, is a re-posting original tweet and add your comment.
of someone else’s tweet to your following. It can
be done with one click of a the button with the In fact, it makes it so easy to edit that you might be tempted
arrows forming the square. to modify the original tweet, maybe to make it shorter for
retweeting or to add a hashtag to alert a new audience.
Retweets create leverage on Twitter. Even if you That’s okay too; in fact you might have seen tweets marked
only have a small following, some of your MT—modified tweet. Just make sure you retain the original
followers, or your followers followers, might have idea and give credit to it’s author. Examples:
large followings. In that case, there’s no telling how
far your tweet might go!
Retweeting other people’s tweets is a great way to
make friends and gain followers on Twitter.
If you just want to share and have nothing to add,
just click to retweet. Follow Jarret Pazahanick
If you want to add a comment, there are many
ways to do so and many thoughts on what the
proper Twitter etiquette is for doing so. The main
point to remember are to keep the original tweet
intact, and to be sure to give credit to the original
tweeter using the RT @username format. Follow Chip Rodgers
9. What’s a Hashtag Anyhow? • Make sure no one is already using the hashtag you
want, or if it is already in use, if it has a meaning other
People use the hashtag symbol # immediately than what you intended. You can do this at hashtags.org
preceding (no spaces) a relevant keyword or
phrase to categorize Tweets and bring • Use hashtags only when relevant to your message.
conversation around a topic into a single Adding #LadyGaga to your tweet might get you a lot of
thread. Hashtags can occur anywhere in the Tweet
views, but if you’re tweeting about analtyics readers will
– at the beginning, middle, or end.
unfollow you. If Lady Gaga became a #BOBJ customer
on the other hand . . .
Clicking on a hashtagged word in any message
shows you all other Tweets marked with that
• No spamming. Don’t repeat your hashtag over and over
keyword.
to get attention. You have to add valuable content
around the context of your hashtag for it to gain value
An effective hashtag creates a community online.
SAP has many such communities and
• Limit hashtag use to 1-2 per tweet
conversations.
No one controls hash tags; that’s why you
sometimes see variations on the same hashtag
such as #BOBJ and #BusinessObjects, which both
refer to the same discussion.
Anyone can use or create a hashtag, but some
rules of etiquette apply.
10. Guide to SAP Related
Hashtags
Regional 5 hashtags, but he gets away with it! Follow Nick Tzitzon
#SAPAPJ
Products
Event #BusinessObjects
#SAPteched #SAPAnalytics
#SAPPHIRENOW #BOBJ
#FINBI2012 #BI4
#EPM
EcoSystem #GRC Follow Jamie Oswald
#SAPChat #BPCHANA
#SAPMM #MobileBI
#SAPMentor #SAPDeisgnStudio
#SCN #SAPVISI
#CrystalReports
Interest Areas #SAPZEN
#analytics #SAPHANA Follow Muthu Ranganathan
#BI #HANA
#BusinessIntelligence #Sybase
#InMemory
#Big Data Promotional
#Cloud #bizinthemoment
#Database #runbetter
#Mobile
#Mobility
#lovedata
Follow Mark Yolton
11. Where Do I Find Content? Here are some #SAPAPJ and #analytics tweeps to follow.
Click to visit their Twitter profiles:
Tweet what you read. When you find interesting
content on the web, share it. Install bufferapp,
which allows you to tweet throughout the day.
Tweet what you know. What’s your area of
expertise? What questions do people ask
you?What should people know about your
subject?
Tweet what you see. Did you know you can tweet
pictures? You can! Use your 140 characters to say
what it is and why it matters.
Tweet what you hear. If you are at a conference
like this one, share what you’re hearing that’s new
and interesting to you.
Tweet what you love. People are drawn to
passion.
Follow some people who interest you. They will
lead you to great content you can repurpose for
your own tweets.
12.
13. More people to follow: #FINBI2012 Conference presenters on Twitter
First Name Twitter Handle Company
Sandeep Bagchi NTTDataAmericas NTT Data
Bjarne Berg comeritinc COMERIT
Jesper Christensen comeritinc COMERIT
Winnie Chu winnie_chu AspireHR
Sean Collins swcollins SuccessFactors
Ian Gee presenceofit Presence of IT
Djorgo Gubbels Mister_Gub Shell International BV
Michael Lortz mlortz SAP
Jeremy Masters jeremymasters Worklogix
Steve Mutch stevewmutch Shell International BV
Samir Neji samirneji CPM Consulting
Jamie Oswald oswaldxxl Arch Coal
Simon Robb simonianrobb Shell International BV
Tracy Simoneau aspirehrc AspireHR
Verena Siow verenasiow SAP
Raj Sundarason rsundarason SAP
Ross Wilson rosshwilson McKesson
Vincent Wong presenceofit Presence of IT
14. SAP and Analytics tweeps to follow:
Abesh Bhattacharjee abesh SAP Mentor
Adam Binnie Adam_Binnie SAP
Albert Pang appsruntheworld President, Apps Run the World
Alexandra Carvalho alextwitau SAP Mentor
Andreas Bitterer bitterer Gartner
Andrew Fox Andrew_Fox Thinking BI
ASUG ASUG365 Independent SAP Community
ASUG BI ASUG_BI community
Barry Wilderman barrywilderman CEO, Wilderman Associates
Boris Evelson bevelson Forrester
Brenda Michelson bmichelson Independent Analyst
Cindi Howsen BIScorecard BI Scorecard
Cindy Jutras ERP_cindyjutras CEO, Mint Jutras
Claudia Imhoff Claudia_Imhoff Analyst
Corey Adams Oz_Bob SAP Mentor
Courtney Bjorlin cbjorlin ASUG Press
Dallas Marks dallasmarks SAP Mentor
Dan Vesset DanVesset IDC
Dave Rathbun dagira_tweets Pepsico
David Poisson dpoisson SAP
Dennis Howlett dahowlett Independent
Don Tapscott dtapscott Analyst
Dslayer DSLayered Mentors
Eric Fearday efearday SAP
Frank Scavo fscavo President, Strativa
French Caldwell iTGuru Gartner
Gary Hooker Gary_Hooker SAP Mentor
Greg Meyers gpmyers SAP Mentor
Howard Dresner howarddresner Dresner Advisory Services
Ingo Hilgefort ihilgefort SAP Mentor
James Governor monkchips Founder, Red Monk
James Taylor jamet123 Decision Management Solutions
Jamie Oswald oswaldxxl SAP Mentor
Jayme Smithers JaymeSmithers SAP
15. John Moy jhmoy SAP Mentor
John Schweitzer SchweitzerJohn SAP
Marcus Borba marcusborba Analyst
Mark Madsen markmadsen Analyst
Merv Adrian merv Gartner
Michael Rasmussen GRCPundit Independent Consultant
Neil Raden NeilRaden Analyst
Nenshad Bardoliwalla nenshad VP Products
Oliver Bussmann sapcio SAP
Paul Hawking paulhawking SAP Mentor
Peter Thomas PeterJThomas Analyst
Ray Wang rwang0 Constellation Research
Rita Sallam rsallam Gartner
Robert Kugel rdkugelvr SVP, Ventana
Sandy Kemsley skemsley Independent Analyst
SAP HANA SAPInMemory SAP
Shawn Rogers shawnrog EMA
Shengtao tan ShengtaoTan SAP Mentor
Steve Lucas nstevenlucas SAP
Tammy Powlas tpowlas SAP Mentor
Thomas Wailgum twailgum ASUG Press
Tony de Thomasis c821311 SAP Mentor
Vinnie Mirchandani dealarchitect Owner, Deal Architect
Vishal Sikka vsikka SAP
Vitaliy Rudnytskiy Sygyzmundovych SAP Mentor
Waldemar Adams adamsw SAP
Wayne Eckerson weckerson Analyst
Sanjiv Bansal sanjivba SAP
Clint Vosloo vosloo777 SAP Mentor
Joshua Fletcher Josh_Fletcher SAP
Blair Wheadon BlairWheadon SAP
Norman Marks normanmarks SAP
16. Managing Twitter 1. List feature in Twitter. When you follow someone, or
they follow you, you have the opportunity to add them to a
So what are you going to do with all these list. This is essential to keeping your conversations
followers and followees? And how will you keep up organized.
with it all? Twitter is a beast that must be
continually fed, but it is time well spent because of
the leverage you can get with Twitter.
Do you have a message to convey? A blog you
write? Presentations you make? Networking to do?
If so, Twitter is actually a time saver, allowing you
and your message to be in constant contact with
far more people than you could on your own. It’s
marketing and business development made
scalable.
Connect with the right people and join the right
conversations, and your message can go very far
indeed.
Here are 4 tools that make Twitter manageable:
17. 2. Hootsuite. Hootsuite is a Twitter client that helps break down your Twitter feeds, followers and topics
you are following into one that’s far easier to use than Twitter. When you’ve segregated your followers into
lists, you can set up feeds for each list. You can set up feeds for hashtags, keywords or people you’d like to
track more closely. Hootsuite is available in free, paid and premium versions.
18. 3. Bufferapp. To get any kind of traction on did nothing else, that would be awesome enough, but
Twitter, you need to tweet anywhere buffer app has a ton more functionality. Stop by the
between 7-11 times a day. That was a social media lounge for a demo.
daunting proposition until bufferapp came
along. This is hands down the best tool for 4. Mobile app for tweeting. If you’re going to tweet on
increasing your tweet volume without the go, while you’re out and about doing, seeing and
adding to your work load. Bufferapp adds an learning as at this conference, you need an app for
icon to your browser, your Twitter feed and your phone or mobile device.
some Twitter apps, including HootSuite:
You can use the regular old Twitter app for free, but
for more of the functionality associated with a Twitter
Twitter button client Tweetbot is well worth $3.99 USD. It helps you
tweet mobile with hashtag and @username prompts.
Browser button Not only can you tweet, you can manage lists, follow
hashtags and more.
As you are reading on the web, when you
see something you like, simply click the
buffer button and a tweet window will
appear with a pre-written tweet based on
the article headline, or material you’ve
highlighted in the article. Edit your tweet,
and bufferapp will automatically schedule
it for you. There is no better tool for
building a consistent Twitter presence. If it
19. Now that you’re all set, tweet along with us at #FINBI2012. Still
have questions, need advice or technical assistance? Come to
the social media lounge and get help from your peers or the APJ
marketing team. That’s what we’re here for!
How else can you connect on social media, and stay connected
after the conference? Read on.
26. There are over 50 pages of listings for SAP and SAP-related groups on LinkedIn! We’ve combed through them all to
bring you the biggest and most active ones around Business Intelligence, Analytics and #SAPAPJ. Click on the snip for
groups you’re interested in to visit and/or join the group.
There are LinkedIn groups where you can find a job . . .
27. Connect with SAP people in the APJ region . . .
Or in a specific country in APJ:
28.
29. Learn and share your expertise about HANA . . .
Get the latest intelligence about Business Intelligence and BOBJ . . .
34. Let’s not forget SCN, SAP Community Network, the biggest and most active SAP Community of them all,
with over 2.5 million visitors per month. You’ll find blogs, wikis, forums and much, much more. It’s a great
place to find content, connect with people and showcase your own expertise. Join today!
