How to Earn Traffic       (without selling your soul)Rand Fishkin | CEO            http://bit.ly/trafficwithsoul
There’s a War Going On
Aggressive Marketing  vs. Authenticity
Aggressive Marketing    Demands…
Keyword-Stuffed Posts    Just for SEO
Content Writers Aren’tParticularly Interested In
Shoving Out More  Posts to Meet Traffic Quotas
Following People on Twitter Justto Get them to Follow You Back
Begging for Links  and Shares
SubmittingYour Site and   Posts inArtificial Ways
Repetitive Social Shares to Reach a Bored Audience
Doing DistastefulThings Just  to Earn   FutureFavors From   Others
Pushing Visitors to“Subscribe” or “Follow”
Cold-Emails for Guest   Posts or Links
That Stuff Sucks
Authentic Blogging is      About…
Being You
Writing About What    Excites You
Promoting OnlyThose Things that  Truly Capture  Your Interest
Developing Relationships  with People You Like
We Can Solve This    Problem
Have Your Cake…
And Eat It, Too
Let’s Talk AboutAuthenticMarketing
(No. It’s not an oxymoron.)
The Strategy…
Connect Your Passions
With What Your Audience Needs
Discover the Intersection ofContent You’re Excited About
AndContent ThatExcitesOthers
Build a Brand WithThese Three Qualities:
#1: Loved(specifically by     you)
#2: Unique
#3: Memorable
Commit Yourself to Trying
And Failing
Again andAgain and Again.
The Tactics…
Don’t Stuff Keywords andDon’t Write for Keywords
But When You Write Something,Check if There’s a Searched-for      Phrase to Include
Don’t Write 3X a Day Just  to Get More Traffic
Do Commit to aConsistent Schedule
Don’t Follow People on Twitter  Just to Get a Follow-Back
Do Interact w/ InfluencersWhose Content You Like
Do Keep a HighSignal:Noise Ratio
Don’t Beg for Links or Shares
Do Make it Easy for Others   to Share Your Work
Don’t Submit Everything You Publishto Every Site  Possible
Do Make an Effort toPromote those Special,   “1 in 100” Posts
Don’t Repeat   SocialPromotions if   You’reUncomfortable
Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
Don’t Join Every Network     Under the Sun
Do At Least Have a         Presence on These:Users:    90mm   850mm   200mm   120mm   12mm
Do Share Your Posts onYour Top 2-3 Networks
Don’t Share Stuff You Don’t Like  Just to Earn Followers/Fans
Do Share Stuff You FindAmazing & Worthwhile     (and find more of it)
Don’t Do Distasteful Favors Just  to Get “You-Owe-Me-Ones”
Do Be Generous to Others and They’ll Be Generous to You
Don’t Push People toSubscribe / Follow / Share
Do Make it Easy to Find Those    Features
Don’t Cold Emailfor Guest Posts
Do Build Relationships and Let Your  Friends Know You’re Interested
But Rand…
I’m Not aProfessional Marketer
You Don’t Need to Be.
I Don’t Have Time for     Marketing
20 Minutes per Post    is All I Ask
I Can’t ReallyDo This; Can I?
This is when Geraldine started her blog
This is where people usually give up.
Past 3 months are averaging 3.5K visits/day
You Can Do It.
p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org     http://bit.ly/trafficwithsoul
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How to Earn Traffic without Selling Your Soul

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Rand Fishkin's presentation from TBEX 2012 Keystone, CO

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  • Love it!
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  • Hello,
    my name is Rita, I came across your profile now on this Site. So I decided to stop by an let you know that I really want to have a good friendship with you. Beside i have something special i want to discuss with you, but I find it difficult to express myself here, since it's a public site. I will be very happy, If you can get back to me, through my e-mail. [miss_rita42@yahoo.com] So we can get to know each other better, and i will give you my pictures and also tell you more about me OK, you can contact me through my e-mail id Is, [miss_rita42@yahoo.com] Regard,Rita.
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  • It's great thing i want to see..thanks
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  • Great evangelistic presentation Rand. Thumbs up for the storytelling pictures from Geraldine.
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  • Great presentation and is full with dignity. Begging approaches are not welcome and turn people back. Begging does not generate loyalty as well. It just sets a trend of more begging and less results. I like the deck of slides, mainly Slides 40-45.
    I recently wrote a presentation on Content marketing towards content customers on SS. The presentation is in full agreement with your ideas, Rand.
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How to Earn Traffic without Selling Your Soul

  1. 1. How to Earn Traffic (without selling your soul)Rand Fishkin | CEO http://bit.ly/trafficwithsoul
  2. 2. There’s a War Going On
  3. 3. Aggressive Marketing vs. Authenticity
  4. 4. Aggressive Marketing Demands…
  5. 5. Keyword-Stuffed Posts Just for SEO
  6. 6. Content Writers Aren’tParticularly Interested In
  7. 7. Shoving Out More Posts to Meet Traffic Quotas
  8. 8. Following People on Twitter Justto Get them to Follow You Back
  9. 9. Begging for Links and Shares
  10. 10. SubmittingYour Site and Posts inArtificial Ways
  11. 11. Repetitive Social Shares to Reach a Bored Audience
  12. 12. Doing DistastefulThings Just to Earn FutureFavors From Others
  13. 13. Pushing Visitors to“Subscribe” or “Follow”
  14. 14. Cold-Emails for Guest Posts or Links
  15. 15. That Stuff Sucks
  16. 16. Authentic Blogging is About…
  17. 17. Being You
  18. 18. Writing About What Excites You
  19. 19. Promoting OnlyThose Things that Truly Capture Your Interest
  20. 20. Developing Relationships with People You Like
  21. 21. We Can Solve This Problem
  22. 22. Have Your Cake…
  23. 23. And Eat It, Too
  24. 24. Let’s Talk AboutAuthenticMarketing
  25. 25. (No. It’s not an oxymoron.)
  26. 26. The Strategy…
  27. 27. Connect Your Passions
  28. 28. With What Your Audience Needs
  29. 29. Discover the Intersection ofContent You’re Excited About
  30. 30. AndContent ThatExcitesOthers
  31. 31. Build a Brand WithThese Three Qualities:
  32. 32. #1: Loved(specifically by you)
  33. 33. #2: Unique
  34. 34. #3: Memorable
  35. 35. Commit Yourself to Trying
  36. 36. And Failing
  37. 37. Again andAgain and Again.
  38. 38. The Tactics…
  39. 39. Don’t Stuff Keywords andDon’t Write for Keywords
  40. 40. But When You Write Something,Check if There’s a Searched-for Phrase to Include
  41. 41. Don’t Write 3X a Day Just to Get More Traffic
  42. 42. Do Commit to aConsistent Schedule
  43. 43. Don’t Follow People on Twitter Just to Get a Follow-Back
  44. 44. Do Interact w/ InfluencersWhose Content You Like
  45. 45. Do Keep a HighSignal:Noise Ratio
  46. 46. Don’t Beg for Links or Shares
  47. 47. Do Make it Easy for Others to Share Your Work
  48. 48. Don’t Submit Everything You Publishto Every Site Possible
  49. 49. Do Make an Effort toPromote those Special, “1 in 100” Posts
  50. 50. Don’t Repeat SocialPromotions if You’reUncomfortable
  51. 51. Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
  52. 52. Don’t Join Every Network Under the Sun
  53. 53. Do At Least Have a Presence on These:Users: 90mm 850mm 200mm 120mm 12mm
  54. 54. Do Share Your Posts onYour Top 2-3 Networks
  55. 55. Don’t Share Stuff You Don’t Like Just to Earn Followers/Fans
  56. 56. Do Share Stuff You FindAmazing & Worthwhile (and find more of it)
  57. 57. Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”
  58. 58. Do Be Generous to Others and They’ll Be Generous to You
  59. 59. Don’t Push People toSubscribe / Follow / Share
  60. 60. Do Make it Easy to Find Those Features
  61. 61. Don’t Cold Emailfor Guest Posts
  62. 62. Do Build Relationships and Let Your Friends Know You’re Interested
  63. 63. But Rand…
  64. 64. I’m Not aProfessional Marketer
  65. 65. You Don’t Need to Be.
  66. 66. I Don’t Have Time for Marketing
  67. 67. 20 Minutes per Post is All I Ask
  68. 68. I Can’t ReallyDo This; Can I?
  69. 69. This is when Geraldine started her blog
  70. 70. This is where people usually give up.
  71. 71. Past 3 months are averaging 3.5K visits/day
  72. 72. You Can Do It.
  73. 73. p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
  74. 74. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/trafficwithsoul
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