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How to Earn Traffic without Selling Your Soul
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How to Earn Traffic without Selling Your Soul

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Rand Fishkin's presentation from TBEX 2012 Keystone, CO

Rand Fishkin's presentation from TBEX 2012 Keystone, CO

Published in: Technology, Design

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  • Love it!
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  • Hello,
    my name is Rita, I came across your profile now on this Site. So I decided to stop by an let you know that I really want to have a good friendship with you. Beside i have something special i want to discuss with you, but I find it difficult to express myself here, since it's a public site. I will be very happy, If you can get back to me, through my e-mail. [miss_rita42@yahoo.com] So we can get to know each other better, and i will give you my pictures and also tell you more about me OK, you can contact me through my e-mail id Is, [miss_rita42@yahoo.com] Regard,Rita.
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  • It's great thing i want to see..thanks
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  • Great evangelistic presentation Rand. Thumbs up for the storytelling pictures from Geraldine.
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  • Great presentation and is full with dignity. Begging approaches are not welcome and turn people back. Begging does not generate loyalty as well. It just sets a trend of more begging and less results. I like the deck of slides, mainly Slides 40-45.
    I recently wrote a presentation on Content marketing towards content customers on SS. The presentation is in full agreement with your ideas, Rand.
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  • 1. How to Earn Traffic (without selling your soul)Rand Fishkin | CEO http://bit.ly/trafficwithsoul
  • 2. There’s a War Going On
  • 3. Aggressive Marketing vs. Authenticity
  • 4. Aggressive Marketing Demands…
  • 5. Keyword-Stuffed Posts Just for SEO
  • 6. Content Writers Aren’tParticularly Interested In
  • 7. Shoving Out More Posts to Meet Traffic Quotas
  • 8. Following People on Twitter Justto Get them to Follow You Back
  • 9. Begging for Links and Shares
  • 10. SubmittingYour Site and Posts inArtificial Ways
  • 11. Repetitive Social Shares to Reach a Bored Audience
  • 12. Doing DistastefulThings Just to Earn FutureFavors From Others
  • 13. Pushing Visitors to“Subscribe” or “Follow”
  • 14. Cold-Emails for Guest Posts or Links
  • 15. That Stuff Sucks
  • 16. Authentic Blogging is About…
  • 17. Being You
  • 18. Writing About What Excites You
  • 19. Promoting OnlyThose Things that Truly Capture Your Interest
  • 20. Developing Relationships with People You Like
  • 21. We Can Solve This Problem
  • 22. Have Your Cake…
  • 23. And Eat It, Too
  • 24. Let’s Talk AboutAuthenticMarketing
  • 25. (No. It’s not an oxymoron.)
  • 26. The Strategy…
  • 27. Connect Your Passions
  • 28. With What Your Audience Needs
  • 29. Discover the Intersection ofContent You’re Excited About
  • 30. AndContent ThatExcitesOthers
  • 31. Build a Brand WithThese Three Qualities:
  • 32. #1: Loved(specifically by you)
  • 33. #2: Unique
  • 34. #3: Memorable
  • 35. Commit Yourself to Trying
  • 36. And Failing
  • 37. Again andAgain and Again.
  • 38. The Tactics…
  • 39. Don’t Stuff Keywords andDon’t Write for Keywords
  • 40. But When You Write Something,Check if There’s a Searched-for Phrase to Include
  • 41. Don’t Write 3X a Day Just to Get More Traffic
  • 42. Do Commit to aConsistent Schedule
  • 43. Don’t Follow People on Twitter Just to Get a Follow-Back
  • 44. Do Interact w/ InfluencersWhose Content You Like
  • 45. Do Keep a HighSignal:Noise Ratio
  • 46. Don’t Beg for Links or Shares
  • 47. Do Make it Easy for Others to Share Your Work
  • 48. Don’t Submit Everything You Publishto Every Site Possible
  • 49. Do Make an Effort toPromote those Special, “1 in 100” Posts
  • 50. Don’t Repeat SocialPromotions if You’reUncomfortable
  • 51. Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
  • 52. Don’t Join Every Network Under the Sun
  • 53. Do At Least Have a Presence on These:Users: 90mm 850mm 200mm 120mm 12mm
  • 54. Do Share Your Posts onYour Top 2-3 Networks
  • 55. Don’t Share Stuff You Don’t Like Just to Earn Followers/Fans
  • 56. Do Share Stuff You FindAmazing & Worthwhile (and find more of it)
  • 57. Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”
  • 58. Do Be Generous to Others and They’ll Be Generous to You
  • 59. Don’t Push People toSubscribe / Follow / Share
  • 60. Do Make it Easy to Find Those Features
  • 61. Don’t Cold Emailfor Guest Posts
  • 62. Do Build Relationships and Let Your Friends Know You’re Interested
  • 63. But Rand…
  • 64. I’m Not aProfessional Marketer
  • 65. You Don’t Need to Be.
  • 66. I Don’t Have Time for Marketing
  • 67. 20 Minutes per Post is All I Ask
  • 68. I Can’t ReallyDo This; Can I?
  • 69. This is when Geraldine started her blog
  • 70. This is where people usually give up.
  • 71. Past 3 months are averaging 3.5K visits/day
  • 72. You Can Do It.
  • 73. p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
  • 74. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/trafficwithsoul

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