• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Earn Traffic without Selling Your Soul
 

How to Earn Traffic without Selling Your Soul

on

  • 69,488 views

Rand Fishkin's presentation from TBEX 2012 Keystone, CO

Rand Fishkin's presentation from TBEX 2012 Keystone, CO

Statistics

Views

Total Views
69,488
Views on SlideShare
65,686
Embed Views
3,802

Actions

Likes
72
Downloads
626
Comments
11

79 Embeds 3,802

http://www.ritholtz.com 2264
http://clusterexample.tf.etondigital.com 197
http://travelllll.com 191
http://amitbanerjee.net 172
http://www.scoop.it 151
https://twitter.com 105
http://dev4-ces-lamp.uwex.edu 100
http://www.jeetblog.com 79
http://219.94.165.79 58
http://127.0.0.1 57
http://feeds.feedburner.com 44
http://www.good2u.com.tw 43
http://feeds2.feedburner.com 36
http://storify.com 31
http://collie.beat.co.jp 25
http://us-w1.rockmelt.com 23
http://localhost 20
http://ens4-4grado.blogspot.com.ar 19
http://140.92.88.89 15
http://trial.beat.co.jp 15
https://asa.firabcn.es 13
http://creotaller.com.mx 11
http://www.hanrss.com 10
http://dashboard.bloglines.com 9
http://internal.infoding.com 8
http://rpinspireme.com 7
http://tf.etondigital.com 6
http://www.netvibes.com 6
http://myvivo.cz 4
https://si0.twimg.com 4
http://nilbusquets.nixiweb.com 4
http://madebyarun.blogspot.in 4
http://ens4-4grado.blogspot.com 3
http://carrancowiki.wikispaces.com 3
https://apps.firabcn.es 3
http://tweetedtimes.com 3
http://www.twylah.com 3
http://www.tumblr.com 3
http://translate.googleusercontent.com 3
http://ms12.lnh.mail.rcn.net 2
http://www.grupodearquitectura.es 2
http://swansonrussell.stagesr.com 2
http://searchbetternow.com 2
https://twimg0-a.akamaihd.net 2
http://amitbanerjee.tumblr.com 2
http://ms00.consolidated.net 2
http://blog.7mry.com 2
http://theoldreader.com 2
http://pinterest.com 2
http://www.mefeedia.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 11 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Love it!
    Are you sure you want to
    Your message goes here
    Processing…
  • Hello,
    my name is Rita, I came across your profile now on this Site. So I decided to stop by an let you know that I really want to have a good friendship with you. Beside i have something special i want to discuss with you, but I find it difficult to express myself here, since it's a public site. I will be very happy, If you can get back to me, through my e-mail. [miss_rita42@yahoo.com] So we can get to know each other better, and i will give you my pictures and also tell you more about me OK, you can contact me through my e-mail id Is, [miss_rita42@yahoo.com] Regard,Rita.
    Are you sure you want to
    Your message goes here
    Processing…
  • It's great thing i want to see..thanks
    Are you sure you want to
    Your message goes here
    Processing…
  • Great evangelistic presentation Rand. Thumbs up for the storytelling pictures from Geraldine.
    Are you sure you want to
    Your message goes here
    Processing…
  • Great presentation and is full with dignity. Begging approaches are not welcome and turn people back. Begging does not generate loyalty as well. It just sets a trend of more begging and less results. I like the deck of slides, mainly Slides 40-45.
    I recently wrote a presentation on Content marketing towards content customers on SS. The presentation is in full agreement with your ideas, Rand.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 11 previous next

Post Comment
Edit your comment

    How to Earn Traffic without Selling Your Soul How to Earn Traffic without Selling Your Soul Presentation Transcript

    • How to Earn Traffic (without selling your soul)Rand Fishkin | CEO http://bit.ly/trafficwithsoul
    • There’s a War Going On
    • Aggressive Marketing vs. Authenticity
    • Aggressive Marketing Demands…
    • Keyword-Stuffed Posts Just for SEO
    • Content Writers Aren’tParticularly Interested In
    • Shoving Out More Posts to Meet Traffic Quotas
    • Following People on Twitter Justto Get them to Follow You Back
    • Begging for Links and Shares
    • SubmittingYour Site and Posts inArtificial Ways
    • Repetitive Social Shares to Reach a Bored Audience
    • Doing DistastefulThings Just to Earn FutureFavors From Others
    • Pushing Visitors to“Subscribe” or “Follow”
    • Cold-Emails for Guest Posts or Links
    • That Stuff Sucks
    • Authentic Blogging is About…
    • Being You
    • Writing About What Excites You
    • Promoting OnlyThose Things that Truly Capture Your Interest
    • Developing Relationships with People You Like
    • We Can Solve This Problem
    • Have Your Cake…
    • And Eat It, Too
    • Let’s Talk AboutAuthenticMarketing
    • (No. It’s not an oxymoron.)
    • The Strategy…
    • Connect Your Passions
    • With What Your Audience Needs
    • Discover the Intersection ofContent You’re Excited About
    • AndContent ThatExcitesOthers
    • Build a Brand WithThese Three Qualities:
    • #1: Loved(specifically by you)
    • #2: Unique
    • #3: Memorable
    • Commit Yourself to Trying
    • And Failing
    • Again andAgain and Again.
    • The Tactics…
    • Don’t Stuff Keywords andDon’t Write for Keywords
    • But When You Write Something,Check if There’s a Searched-for Phrase to Include
    • Don’t Write 3X a Day Just to Get More Traffic
    • Do Commit to aConsistent Schedule
    • Don’t Follow People on Twitter Just to Get a Follow-Back
    • Do Interact w/ InfluencersWhose Content You Like
    • Do Keep a HighSignal:Noise Ratio
    • Don’t Beg for Links or Shares
    • Do Make it Easy for Others to Share Your Work
    • Don’t Submit Everything You Publishto Every Site Possible
    • Do Make an Effort toPromote those Special, “1 in 100” Posts
    • Don’t Repeat SocialPromotions if You’reUncomfortable
    • Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
    • Don’t Join Every Network Under the Sun
    • Do At Least Have a Presence on These:Users: 90mm 850mm 200mm 120mm 12mm
    • Do Share Your Posts onYour Top 2-3 Networks
    • Don’t Share Stuff You Don’t Like Just to Earn Followers/Fans
    • Do Share Stuff You FindAmazing & Worthwhile (and find more of it)
    • Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”
    • Do Be Generous to Others and They’ll Be Generous to You
    • Don’t Push People toSubscribe / Follow / Share
    • Do Make it Easy to Find Those Features
    • Don’t Cold Emailfor Guest Posts
    • Do Build Relationships and Let Your Friends Know You’re Interested
    • But Rand…
    • I’m Not aProfessional Marketer
    • You Don’t Need to Be.
    • I Don’t Have Time for Marketing
    • 20 Minutes per Post is All I Ask
    • I Can’t ReallyDo This; Can I?
    • This is when Geraldine started her blog
    • This is where people usually give up.
    • Past 3 months are averaging 3.5K visits/day
    • You Can Do It.
    • p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
    • Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/trafficwithsoul