Product.ppt

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Product.ppt

  1. 1. PRODUCT<br />PRESENTED BY<br />Rajesh Telang<br />
  2. 2. DEFINITION OF PRODUCT<br />Its a bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants. <br />It means goods and services which combination of company offers to the target market .<br />
  3. 3. DIFFERENT CATEGORIES OF PRODUCT<br /><ul><li>PRODUCT CLASS - such as washing powder or soft drinks or instant coffee
  4. 4. PRODUCT FORMS – such as biological or fizzy or granulated
  5. 5. PRODUCT BRAND OR MAKE – such as Persil or Coca- Cola or Nescafe. </li></li></ul><li>TYPES OF PRODUCT <br /><ul><li>CONSUMER PRODUCT – are “used by ultimate consumers or households and can be used without commercials processing”.</li></ul> The most common basis for classifying consumers products is based on buyer behavior . The four classes of consumers products are <br />Convenience products <br />Shopping products <br />Specialty products <br />Unsought products <br />
  6. 6. Convenience Products<br />Convenience Products<br />Staples<br />Impulse<br />Emergency<br />Most frequently and most Routinely Purchased <br />Purchase totally unplanned Exposure vital<br />Least interest in price & quality comparisons . Purchased due to urgent needs. <br />
  7. 7. SHOPPING PRODUCTS<br />Shopping Products <br />Homogeneous <br />Heterogeneous<br />Shopping Focuses mainly on quality comparisons<br />Shopping Focuses mainly on price comparisons.<br />
  8. 8. SPECIALITY PRODUCTS<br />Specialty products<br />Strongest brand conviction exposure not too important shopping focuses on locating product strongest loyalty <br />
  9. 9. UNSOUGHT PRODUCTS<br />Unsought Products <br />Regularly<br />New<br />Existing products unwanted now <br />Totally new & unfamiliar products unwanted now<br />
  10. 10. COMPONENTS OF PRODUCT<br />POTENTIAL PRODUCT<br />AUGMENTED PRODUCT <br />EXPECTED PRODUCT<br />CORE BENEFIT<br />BASIC PRODUCT<br />CORE BENEFIT<br />

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