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Product.ppt
 

Product.ppt

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    Product.ppt Product.ppt Presentation Transcript

    • PRODUCT
      PRESENTED BY
      Rajesh Telang
    • DEFINITION OF PRODUCT
      Its a bundle of physical, chemical or intangible attributes that have the potential that satisfy present and potential customers wants.
      It means goods and services which combination of company offers to the target market .
    • DIFFERENT CATEGORIES OF PRODUCT
      • PRODUCT CLASS - such as washing powder or soft drinks or instant coffee
      • PRODUCT FORMS – such as biological or fizzy or granulated
      • PRODUCT BRAND OR MAKE – such as Persil or Coca- Cola or Nescafe.
    • TYPES OF PRODUCT
      • CONSUMER PRODUCT – are “used by ultimate consumers or households and can be used without commercials processing”.
      The most common basis for classifying consumers products is based on buyer behavior . The four classes of consumers products are
      Convenience products
      Shopping products
      Specialty products
      Unsought products
    • Convenience Products
      Convenience Products
      Staples
      Impulse
      Emergency
      Most frequently and most Routinely Purchased
      Purchase totally unplanned Exposure vital
      Least interest in price & quality comparisons . Purchased due to urgent needs.
    • SHOPPING PRODUCTS
      Shopping Products
      Homogeneous
      Heterogeneous
      Shopping Focuses mainly on quality comparisons
      Shopping Focuses mainly on price comparisons.
    • SPECIALITY PRODUCTS
      Specialty products
      Strongest brand conviction exposure not too important shopping focuses on locating product strongest loyalty
    • UNSOUGHT PRODUCTS
      Unsought Products
      Regularly
      New
      Existing products unwanted now
      Totally new & unfamiliar products unwanted now
    • COMPONENTS OF PRODUCT
      POTENTIAL PRODUCT
      AUGMENTED PRODUCT
      EXPECTED PRODUCT
      CORE BENEFIT
      BASIC PRODUCT
      CORE BENEFIT