THE PRESENTATION ARE BENEFICIAL AS WELL AS MARKETING ,MANAGEMENT AND BUSINESS STUDENTS

1. SUBMITTED BY-:
SADANAND MAURYA
MABM II Sem.
PRESENTATION
ON
PRODUCT CLASSIFICATION

2. PRODUCT
1.MATERIAL
& PARTS
2. CAPITAL
ITEMS
3. SUPPLIES
4. BUSINESS
SERVICE
1-DURABLE
2-NON
DURABLE
1.CONVENIENE
PRODUCT
2. SOPPING
PRODUCT
3. SPECIALITY
PRODUCT
4. UNSOUGHT
PRODUCT
CONSUMER
PRODUCT
INDUSTRIAL
PRODUCT

3. A. DURABILITY BASIS
1.DURABLE PRODUCT-
A CATEGORY OF PRODUCT THAT DO NOT NEED TO
BE PURCHASED FREQUENCTY BECAUSE THEY
MADE TO LAST FOR A ONE TIME .
EXA- T.V. , AIRCROFT , KITCHEN EQUIPMENT, REFRIGERATOR
2. NON DURABLE PRODUCT -
THE GOODS ARE IMMIDIATEY CONSUMED IN ONE USE
OR ONCE THAT HAVE A LIFESPAN OF LESS THAN 3 YEAR.
EXA- SOAP , FOOD ITEMS, PAPERS , TOOTHPEST , SANITORY PRODUCT.

4. B. SOPPING EFFORT BASIS
TOOTHPEST, SOAP, .
CIGARETTE LAPTOP, SHOES, T.V. ,
JEWELLERY

5. B. SOPPING EFFORT BASIS
EXPENSIVE FASHION
GOODS,
COTTON & COTTON
LIFE
INSURANCE,BATTERIES,
DONATIONS

6. INDUSTRIAL PRODUCT
1.MATERIAL & PART :- RAW MATERIALS ARE THE BASIC
MARERIALS THAT ACTUALLY BECOME PART
OF THE PRODUCT AND THAT INTER THE MANUFACTURE’S
PRODUCT COMPLETELY.
Exa- COTTON, SUGERCANE , OIL SEED , IRON ORE,
PART – TYER BULB, STEERING
2. CAPITAL GOODS :- CAPITAL ITEMS CONSIST GOODS THAT
ARE USED IN THE PRODUCTION OF FINISHED GOODS LIKE
OFFICE ACCOSSORIES & OPERATING
MATERIALS .
Exa. HAND TOOLS , COMPUTER , CACULATOR
Cont……..

7.  3. SUPPLIES:-
SUPPLIES FACILITATE PRODUCTION , BUT THEY DO
NOT BECOME PART OF THE FINISHED PRODUCT .
 Exe. PAPER ,PENCIL, OIL, PAINTS,
4. INDUSTRIAL SERVICE :-
I. S. INCLUDE MAINENANCE AND REPAIR SERVICE
SUCH AS MACHINERY REPAIR AND
BUSINESS ADVISORY.
Exa. LEGAL, CONSULTING, MANAGEMENT &
MARKETING RESEARCH SERVICE