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WHAT IS A PRODUCT
?
A product may be defined as
everything, both favorable and
unfavorable, that a person
receives in an exchange
A product may be a tangible
good or intangible good
Packaging, style, color, options,
and size are some typical
product features
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PROUCTS CAN BE CLASSIEFIED AS EITHER BUSINESS OR CONSUMER
DEPENDING ON BUYERS INTENTION
BUSINESS PRODUCT
It is used to manufacture other goods or services,
to facilitate an organization’s operations, or to
resell to other customers
CONSUMER PRODUCT
It is bought to satisfy an individual’s personal
wants. Sometimes the same item can be classified
as either a business or a consumer product,
depending on its intended use
PRODUCTS
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Consumer Products
CONVEINIENCE PRODUCT
Consumer buy convenience
product regularly usually with
much planning nevertheless
convenience product is
inexpensive
Eg- Candy, soft drinks, combs,
aspirin, small hardware items
SHOPPING PRODUCTS
A shopping product is usually
more expensive than a
convenience product and is
found in fewer stores
1. Homogeneous
2. Heterogeneous
SPECIAL PRODUCT
When consumers search
extensively for a particular
item and are very reluctant to
accept substitutes, that item is
a specialty product
Eg: omega watches, Rolls
Royce, Bose speaker, etc
UNSOUGHT PRODUCTS
Some goods are always marketed as
unsought items, especially needed
products we do not like to think about or
care to spend money on
consumers usually do not seek out this
type of product, the company must go
directly to them through a salesperson,
direct mail, or direct-response advertising
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PRODUCT MIXES
Product Line
A group of closely related
product is called group
line
Product Mix
Product mix include all
the product it sells for
Eg: sauces,soup etc
Product mix
width
It refer to the number of
product line an
organization offer
Product mix
depth
It is the number of
product item in a product
line
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WIDTH OF THE PRODUCT MIX
MERI MASALA
MASALA DAMDAR
CHICKEN
RICH TOMATO
ORIENTAL CHILLI
RICH TOMATO
MIXED VEGITABLE
CHEESE MACRONI
MASALA PEENE
TRICKY
THRILLIN CURRY
HOT AND SWEET
TOMATO CHILLI
CREAM OF
MUSHROOM
TOMATO TWIST
VEGITABLE ATTA
VEGITABLE
MULTIGRAIN
GARLIC HOT & SOUR
VEGITABLE
MASALA NOODLE
CREAMY CHICKEN
MUSHROOM PEENE
DEPTHOFTHEPRODUCTLINES
2 - MINUTE NOODLES SAUCES SOUPS PAZZATA
