The document discusses the three levels of a product: the core product, actual product, and augmented product. The core product is the intangible benefit, like communication for the Nokia N8. The actual product is the tangible parts, such as the Nokia N8's 12MP camera and physical specifications. The augmented product includes extra services, like the Nokia N8's warranty, delivery options, and after sales support.

1. MARKETING MANAGEMENT THREE LEVELS OF A PRODUCT MADE BY: GROUP I

2. INTRODUCTION: THE THREE LEVELS OF A PRODUCT ARE AS FOLLOWS: 1.) The Core Product: It’s the intangible benefit provided by a product. 2.) The Actual Product: It’s the tangible and physical benefit of a product. 3.) The Augmented Product: It’s the extra add on ,value or service one gets out purchasing a product.

3. DELIVERY INSTALLATION PACKAGING BRAND FEATURES CREDIT/ PAYMENT TERMS WARRANTY QUALITY LEVEL DESIGN AFTER SALES SERVICES

4. NOKIA N8: THE CORE PRODUCT: COMMUNICATION MESSAGING

5. THE ACTUAL PRODUCT PACKAGING-Anodised Aluminium case, available in 6 different colours. Size: 113.5 x 59 x 12.9 mm Weight (with battery): 135 g Volume: 86 cc FEATURES-Works on Symbian ^3, Has a 12 MP camera, Radio and Music player and Gaming. QUALITY LEVEL: Phone camera is of exceptional quality with HD recording. BRAND: Nokia, which happens to be one of the most trusted cell phone brands in India.

6. AUGMENTED PRODUCT DELIVERY: Then product can be purchased from any Electronic goods showroom. It can be also ordered online. INSTALLATION: Not required. WARRANTY: The product has a warranty period of 1 year. AFTER SALE SERVICES: Can be acquired from any Nokia service centre. CREDIT/PAYMENT TERMS: EMI Facilities.

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