2. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
3. Laura Fitton, Spring 2007
Homebound mom.
Two kids under two.
NO business network in Boston
What’s
Web 2.0?
Where do I
upgrade my
browser?
Twitter
is
Dumb!
11. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
12. 1. Attract
a
targeted,
engaged
following
" WIIFT?
" NOT
About
You.
" Be
on
a
Mission
" WHO
should
follow
you?
WHY?
22. Be on a Mission
[@OurAcct] is where
_________ can find
________________.
23. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
24. Build community
with
actual
business
impact
" Define
" Nurture
" Measure
25. Define
Do this:
" Write down everything you know about your
ideal personas
" What are their challenges?
" How are they measured?
" What do they read?
" What (and where) do they share on social
media?
26. Define
Share this:
" Content types that fit with everything you know
about their lives
" Solutions to their challenges
" Tools to help them crush their numbers
" Must-read articles and digests
" Shareable items that will make them look good
35. 35
Be
generous.
• the more you give,
the more you get
• build trust, credibility,
& goodwill
• increase # of pages
& inbound links
36. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to your current and
potential customers. What problems can you solve? What
questions can you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/
Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
38. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
39. Source Leads
and
nurture
valuable
rela8onships
" Listen,
look,
and
provide
value
" Keep
in
touch
supporAvely
60. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
61. Develop Relationships
with
media
and
influencers
" Who
needs
your
service?
" Who
do
they
listen
to?
" What
you
can
do
for
these
influencers?
70. Twitter Marketing
What
the
world’s
most
effec1ve
businesses
do:
1. A$ract
a
targeted,
engaged
following
2. Build
community
with
actual
business
impact
3. Source
Leads
and
nurture
valuable
relaAonships
4. Develop
relaAonships
With
media
and
influencers
^
71.
72. Twitter Marketing
TOOLS FOR YOU:
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
78. Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI
Twitter Marketing
TOOLS FOR YOU:
79. Effective Results
ma:er,
not
raw
effort
" What’s
in
it
for
THEM?
" What
is
your
community
for
and
how
do
you
nurture
it?
" Who
can
you
help?
(first
via
Twi$er,
later
with
your
product?)
" Where
are
the
people
who
need
you
already
tuned
in?