Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to Tips for Using Twitter as a Marketing Tool
Similar to Tips for Using Twitter as a Marketing Tool (20)
More from AHMLBusinessServices
More from AHMLBusinessServices (9)
Recently uploaded
Recently uploaded (20)
Tips for Using Twitter as a Marketing Tool
- 1. Julie Kittredge Business Services Advisor Arlington Heights Memorial Library jkittredge@ahml.info February 28, 2017
- 2. “Just what is Twitter?” Social networking site for "micro blogging". Tweets are messages of 140 characters or less. Share photos, links, videos, updates.
- 3. Connect and network with customers & other businesses Can become a go-to space for breaking news Constant source of ideas, resources, and recommendations, and links Twitter users can go to Twitter for timely questions and answers Use it to link to or “re-tweet” related twitter accounts and news Twitter as a communication tool?
- 4. Learn the lingo @: Used before a Twitter handle to ‘mention’ or ‘tag’ another user @ahml @chicagoblackhawks @ArlingtonHtsChamber @ArlingtonHtsGov #: Hashtag: #ArlingtonHeights #FrontierDaysAH #business #library #arlingtonheightslibrary MT: “modified tweet”
- 5. Tweets
- 9. Your Organizational Brand Create a Twitter bio that reflects who you are. Include your website or LinkedIn URL. Create. Share. Reply. Be active with the community. You are creating a organizational brand
- 11. Be strategic about what you share What is your strategy? What do you want to communicate? Marketing? Information Resource? Communication tool? Twitter is your voice. Be consistent. Be intentional.
- 12. Identify who your audience is. This will guide your content Every post must have a purpose. Content should include Education Inspiration Solve a problem Identify one person or two to create, respond to & monitor content What is your purpose?
- 13. Share content that others will want to share. Share your Twitter URL Share content that adds value to customers or business partners. Interact with others on twitter Businesses Customers Local organizations (AHML) Use #hashtags and keywords to become more visible How to Build Your Audience
- 14. Creating Lists Creating lists helps to make sense of it all and changes your feed from noise to organized information you can use. Filter content Friends & Family Business Partners Colleagues Research Specific Topics (Athletics, personal interest, news) Hashtags!!
- 15. Hashtags Create your own hashtags to help filter and find tweets specific to an event or an audience or both! You can publicize these hashtags so others can use them in their tweets too. #AHMLBusiness #FWPopMueller #FrontierDaysAH
- 16. Create a marketing calendar Decide what you will share in advance Establish a regular rhythm so customers know what to expect Streamline and schedule your content – Hootsuite Create a Content Calendar
- 17. Let’s practice! www.twitter.com Put it to work for you!
- 18. March 7th 6:30-7:30, Business Center SCORE Program – “30 Ways to Grow Your Email List” March 14th 10 – 11am, Business Center “Marketing Your Business with Stories” March 23rd 12-1pm, Webinar “5 Ways to Identify Your Audience” Upcoming Programs
- 19. http://www.ahml.info/business Julie Kittredge, jkittredge@ahml.info Susan Mayer, smayer@ahml.info Contact Info