Fitton smash summit twitter marketing
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Slide dec presented September 23 at Dave McClure's 500 Startups SMASH Summit on online marketing.
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Fitton smash summit twitter marketing
- 1. Real-time: Customer Acquisition on Twitter Data and tips from the trenches Laura Fitton @pistachio
- 2. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" oneforty.com 4,000+ apps Twitter for Dummies 84,000 Twitter Readers @pistachio Founder
- 3. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM Image Credit: RangerRick!
- 4. Humans Are Changing ???
- 6. When I grow up I don’t want to be a lead! 6
- 7. “ Twitter is not a technology. It's a conversation. And it's happening with or without you. CHARLENE LI CO-AUTHOR OF GROUNDSWELL Image Credit: ! THEMACGIRL*!
- 9. 100 Million Monthly Ac.ves • 35 heads of state • Every team: NFL, MLB, NBA, NHL & MLS • 99% of top nonprofits • 87% of top 2010 musicians • 50 top TV shows • 17 Languages • SMS in 80 countries = 230,000,000 tweets per day
- 10. SOURCE: HUBSPOT, 2011 10
- 11. Global Sensing and Signaling Network
- 12. “ Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN Image Credit:! lhalstead!
- 15. The Message is the Influencer.
- 17. Any to Many
- 19. Influence (was) ATract aTen.on to yourself
- 20. Influence (is) Provide aTen.on & value to others
- 21. TwiTer Marke.ng in 2 Words…
- 22. Be Useful!
- 23. TwiTer Marke.ng in 4 Words…
- 24. Listen. Learn. Care. Serve.
- 26. The Sales Playbook IS BROKEN CALLER ID
- 27. WAS. IS. VS LEAD GENERATE LEAD QUALIFY COLD CALLING LINKEDIN EMAIL BLASTS SEGMENT EMAIL ROLODEX TWITTER OUTSIDE INSIDE
- 28. 3 Key Plays of Social Selling 1) Expand Reach! 2) Leverage Connections! 3) Use Social Intelligence! A) Qualify! B) Add Value!
- 32. Capitalize on Promoted Tweets 1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-‐Targe.ng for Events and Local Businesses 5. Promote Offers 6. Test Content and Messaging hTp://bit.ly/nPhHDC
- 35. Understand Your Twi?er Traffic NEW TwiTer website analy.cs will track: • amount of traffic TwiTer drives overall • extent to which TwiTer users are sharing a site's content • effec.veness of a website's Tweet buTon integra.on
- 38. Image Credit: Fotographia Guerilla “ Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS TWEET EBOOK! QUOTE
- 43. INBOUND MARKETING $ $
- 44. Complicated Easy & Integrated & Confusing
- 45. Less of this. 45
- 46. More of this. 46
- 47. INSPIRED? Start working on your success story online. Sign up for a HubSpot free trial and see how the interaction of content creation, engagement and analytics leads to awesome marketing results. Sign Up for HubSpot’s Free 30-Day Trial!
- 48. THANK YOU THANK YOU THANK YOU
- 49. RESOURCES hTp://bit.ly/nJiIaX How to Use TwiTer for Business Introductory Guide hTp://www.hubspot.com/twiTer-‐for-‐business-‐marke.ng-‐kit/