Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.