http://www.flickr.com/photos/basheertome/5557362895 on design in a
time of disruption Letting go... http://creativecommons.org/licenses/by/2.0

http://www.flickr.com/photos/ghewgill/5046616680 been on a quest
for perfection + control... for much of human history, we have napoleon bonaparte

started with this... much of
it http://www.flickr.com/photos/purdman1/2875431305 movable lead type

http://www.flickr.com/photos/jmwk/3517373312 gutenberg parenthesis there were
as many as 10-12 million" printed his bible...less than 50 years later in all of Europe before Gutenberg “...there were perhaps 30,000 books “Gutenberg’s Legacy”, University of Texas

http://www.flickr.com/photos/humblog/452238876 nothing short of revolutionary
the knock-on effects were standardisationof spelling spreadofknowledgein locallanguages developmentofformal grammar wideraccesstoknowledgefor womenandthepoor fewerbooksprintedin Latin democratisationof knowledgev.1

http://www.flickr.com/photos/whiteafrican/2938685296 might be a finite
thing... also led us to believe that knowledge store, and constrain knowledge, but our ability to capture,

http://www.flickr.com/photos/smithsonian/4127624763 "the truth" about all
sorts of things... long enough, we could discover ...that if we experimented

http://www.flickr.com/photos/bigbirdz/4507266406 to do just about
everything... ...and "the best way" iso certified

http://www.google.com/patents claimed them as our
own... we protected ideas, and google patents

http://www.flickr.com/photos/siliconbeachtraining/3925458997 duplicate what we'd learned...
we created processes, enabling us to six sigma design thinking

http://www.flickr.com/photos/fungleo/4771589650 globalisation further amplified this...
industrialisation, automation and chongqing china

http://www.flickr.com/photos/scobleizer/3009516045 something you can scale
it ...once you can duplicate

http://www.flickr.com/photos/daverugby83/4478007023 you can make money
...and if you can scale it,

http://www.flickr.com/photos/chadmagiera/265752353 much of this is
starting to unravel... thanks to the Internet, bruce mau massive change

http://www.flickr.com/photos/jurvetson/5129303018 important than that of
any the network are now more but the knowledge + power in ...scale is still important, one group or individual...

http://www.flickr.com/photos/28misguidedsouls/5522310921 spreading messages and ideas...
social networks act as "amplifiers"

http://www.flickr.com/photos/ricardoalvarez/229045487 and it's likely to
grow... let a product, or idea loose online, crazy frog

http://www.flickr.com/photos/ricardoalvarez/229046257 they self-replicate and evolve...
but ideas don't just grow, the annoying thing

http://www.flickr.com/photos/eneas/3479302322 is normally associated with
viruses... often at a pace and intensity that swine flu mexico

http://www.flickr.com/photos/ricephotos/2679758872 the network sets in...
once the power of it's impossible to contain ideas and while viruses can be contained, thisisactually bacteria...

http://www.flickr.com/photos/altemark/39593706

http://www.flickr.com/photos/misbehave/2352753067 have only amplified this
always connected devices portable, always on,

http://www.flickr.com/photos/nebraskasc/3659328702 you have the perfect
storm... combine all these things and

http://www.flickr.com/photos/randysonofrobert/311744213 feedback loop... an endless,
often over-connected

http://www.flickr.com/photos/yghelloworld/4965465016 ideas to greatness... propelling
unexpected angry birds

http://www.youtube.com/watch?v=7IcVyvg2Qlo enabling new voices... it
gets better

http://www.flickr.com/photos/ahmadhammoudphotography/5410375058
...accelerating change
egyptian revolution

http://www.flickr.com/photos/mccun934/2899155411 on a global scale
...or causing chaos market crash 2011 economic crisis 2008

http://www.flickr.com/photos/jmv/3371886 create entirely new situations..."
converging and influencing each other to at us faster or with less predictability; they are "events, threats and opportunities aren't just coming require unprecedented degrees of creativity" "...these first-of-their-kind developments Capitalising on Complexity - 2010 IBM CEO Study

http://www.flickr.com/photos/z_wenjie/5602616401 with some decidedly unique
challenges... designers, (or anyone who makes products) this new environment presents engineers, nathan road hong kong

http://www.flickr.com/photos/jenny-pics/5661879987 the balance of power
is shifting...

http://www.flickr.com/photos/jurvetson/3275235423/ program our consumption is
becoming “The idea that someone can obsolete, and fast.” - Seth Godin “The extraordinary revolution of media choice”

http://www.flickr.com/photos/arenamontanus/3496433929 to interact with our
creations we can no longer expect customers in a linear, exclusive, or predictable manner...

http://www.flickr.com/photos/ncanup/3526550845 to create experiences for
them... users no longer have to wait for us

http://www.flickr.com/photos/jessehull/163703252 if something doesn't suit
them...

http://www.flickr.com/photos/24763767@N03/3907937027 ...they can change it
kindle teleprompter

http://www.flickr.com/photos/bramus/5222185714
...enhance it

http://twitter.com/#!/joindiaspora ...even compete with it
Shopping mallapp store Curation&tech support Socialdiscovery Serendipity...(andfun!)

http://www.flickr.com/photos/faircompanies/4955025544 be able to go
much further ...very soon, they will 3D printing makerbot thing-o-matic

http://www.flickr.com/photos/salty_soul/4737350118 necessarily a bad thing
...this is not

http://www.flickr.com/photos/tiseb/13541804 people don't necessarily want
the perfect product..." counterintuitive but there is growing evidence that incomplete, and possibly even substandard seems "Issuing your customers with something that is rough,

http://www.flickr.com/photos/emerson12/2682480262 around the edges that
they can adapt or improve." "...they prefer to deal with something ragged Loose, Martin Thomas

the end result is behaviours
such as this...

https://www.flickr.com/photos/bombardier/5456285991 “…if you have an
Instagram account, you can slap a tag on anything, take a picture of it, and sell it...” – Fatima Al Qadiri, Mousse magazine

you know--hacked products.” She sells
dried fruit. A friend’s cousin is selling weird potted plants...people are creating, – Fatima Al Qadiri, Mousse magazine “...even my grandmother has an Instagram business. https://www.flickr.com/photos/qilin/3923289556

it’s also worth noting the
companies that have succeeded designing products with a pragmatic mix of beautiful, and “good enough” IKEA https://www.flickr.com/photos/yto/4923423098/

¥799 (£83/$130) basic but fun
plastic case stock MediaTek MT6589T chipset 8 Mp camera dual SIM w/ dual standby highly customized MIUI ROM Xiaomi Hongmi fancy Gorilla Glass

https://www.flickr.com/photos/52526343@N05/4843218498 “We want to give
customers the kind of satisfaction that comes out as ‘This will do,’ not ‘This is what I want’. It’s not appetite, but acceptance.” Kenya Hara, Designer

http://www.flickr.com/photos/carbonnyc/2206470413 behave in a generally
homogenous way... we've often tended to presume users in our quest to create perfection, caricature personas scenarios

http://www.flickr.com/photos/pagedooley/3832910201 far from the truth
...this is increasingly complex vs. complicated

http://www.flickr.com/photos/alexnormand/5913845927 of a product into
society... of 50 million to mark the "penetration" marketers often use an audience

http://www.flickr.com/photos/tigerzombie/5173624489 (which was usually a
good thing) historically, market penetration took time, traffic 1963

http://www.flickr.com/photos/highwaysagency/4542411761 of how a product
might fit into our lives... development of social norms and an understanding with time came stronger mental models, traffic 2011

http://www.flickr.com/photos/anachronism_uk/853247355 those embarrassing mistakes... time
also enabled us to work out sinclair c5

http://www.flickr.com/photos/vvvracer/4436798901 time is now a
luxury... forbetterorworse

http://www.flickr.com/photos/vvvracer/4436798901 stability creation of new
infrastructural technology followed by rapid disruption years S curve - stable over decades stability Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison as coined by John Seely Brown ...the big shift

http://www.flickr.com/photos/vvvracer/4436798901 stability creation of new
infrastructural technology followed by rapid disruption years years S curve - stable over decades the present (and likely future) many new infrastructural technologies frequent disruption smaller periods of stability stability Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison as coined by John Seely Brown ...the big shift

http://www.flickr.com/photos/houseofsims/5510707992 a market penetration of
50 million... it took radio 40 years to reach Source: ReWired, Larry D. Rosen

http://www.flickr.com/photos/sarahreido/4566354684 10 years to 'adapt'
to television... by comparison, we had only Source: ReWired, Larry D. Rosen

while the iPod took only
5 years... iconic Source: ReWired, Larry D. Rosen

http://www.youtube.com/watch?v=HPPj6viIBmU less than 6 months...
and YouTube, Source: ReWired, Larry D. Rosen star wars kid

http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html in less than half
this time... Google+ reached that milestone Google+infactreachedthismilestonein about3months...tothetuneof2million newusersaday!

http://www.flickr.com/photos/wwworks/3156948184 at a pace that
was once unheard of... technology adoption is creating 'generation gaps' researchers are discovering that our rapid

http://www.flickr.com/photos/tocaboca/5523598823 Lee Rainie, Pew Research
Center, Internet and American Life Project experiences with technology." are having completely different "People two, three or four years apart

http://www.flickr.com/photos/57123627@N04/5818687047 ...but this is different.
tastes than our siblings we've always had different

http://www.flickr.com/photos/rafaelrobles/4791344184 She was holding my
Kindle e-reader." recently with two words: "Daddy's book." "My 2-year-old daughter surprised me The Children of Cyberspace: Old Fogies by Their 20s, NY Times

http://www.flickr.com/photos/smaedli/5953114412/ limited to our children...
these changes are not - @aral and looked for the search box." "I just opened my Moleskine

- @rossmonstr a Kindle as
a bookmark?" "Can we all take a moment to appreciate my mother using

http://en.wikipedia.org/wiki/Blind_men_and_an_elephant really had it easy...
and those blind men with that elephant add to this the global nature of the Internet, information deficit different perspectives

http://www.flickr.com/photos/studiobeerhorst/5929704093 in a slightly different
way... and engaging with products each of us experiencing, understanding interpretations

http://www.flickr.com/photos/sparker/460227098 interdependent systems of experience...
designing multi-layered and tightly while companies such as Apple are successfully still apple store

http://www.flickr.com/photos/cdharrison/2407640646 most touch points and
interactions... their ability to control and contain their success relies in great part on magic kingdom

http://www.flickr.com/photos/tanj/4432327487 have this luxury... most
products will not android china rubber ducks lost at sea

http://www.flickr.com/photos/tim_and_selena/5051157647/ be the first to
fail... orchestrated products may in fact today the most perfectly OLPC design by committee mental models

http://www.flickr.com/photos/magnus_d/3162046451 nespresso coffee for each
layer of experience there will be trade-offs in complexity

actors in the ecosystem... and
an increasing reliance on other http://www.flickr.com/photos/flavouz/3137171590 recycle nespresso capsules george clooney nespresso nespresso vs cost of aluminium fair trade ethics

http://www.flickr.com/photos/zyphbear/446780548 that have become all
too common to the abrupt changes in environment ...reducing a product's ability to react fuel costs union UPS handbook carbon costs volcano UPS delivery

http://www.flickr.com/photos/hendry/3053419265 are not exempt from
this challenge products with a software component

internet connected fridge meet Samsung’s
(including 8” LCD and Android apps) Samsung RF4289HARS Source: Unknown (please advise if it’s you)

http://www.theconnectivist.com/2013/04/how-smart-do-we-need-our-homes-to-be/ the but of design
jokes “smart” fridges have long been

$3400 (£2700) price tag, yet
despite its http://www.flickr.com/photos/andrewmalone/2355592191 consumers seem to genuinely “...the wife loves cooking...she looks up recipes and listens to Pandora while cooking. Wi-fi was easily connected. I particularly like the calendar feature so we can view each others schedules.” “My wife and I love the refrigerator, having the weather displayed on the LCD screen is great.” “The touchscreen control panel is nice and we look forward to really enjoying the features, which are perfect for this household.” “...the 8" LCD screen absolutely sealed the deal. It was easy to connect to my wifi and is very fun. All my friends and guests love it.” love it...

but when they do complain,
it’s usually http://www.flickr.com/photos/andrewmalone/2355592191 “[why can’t I] send the Pandora sound out via aspeaker jack on top of the refrigerator...or [you could]add Bluetooth or DLNA playback to transmit toanother device. Give it that feature in the next model!!! about a lack of interoperability between the fridge and other services or devices “...Samsung needs to incorporate the ability to "print" shopping lists from the software on the fridge via the wireless router, or at least send it in an email to print...what is the use of adding great features if you can't utilize them...” “...speaking of apps, though- I don't really like the Pandora radio. I think iHeart radio would have been a better choice.’

http://www.flickr.com/photos/22179048@N05/5211091279 in fact be the
simplest–or most flexible... the most successful products may in an increasingly complex world, bodum french press bialetti

http://www.flickr.com/photos/tocaboca/5523734441 experiences they create for
themselves... meaning and enrich their lives, through enabling pathways for users to find toca boca

http://www.flickr.com/photos/hodac/2243470147 stop short of fully
defining the experience." "the best designs will set the stage, but Adam Silver, Frog Design cardboard box play

http://www.guardian.co.uk/open-platform they were originally intended
for... beyond the device, context or technology the most valued products may be designed to live

http://www.flickr.com/photos/dalbera/3151369718 with no primary context
at all... they may even be designed

http://www.flickr.com/photos/carbonnyc/466394182 should not absolve us
of responsibility... but letting go of 'experience' as we once knew it domino falling

http://www.flickr.com/photos/seier/2455551478 responsibility than ever before...
in fact, as designers we now have more anddevelopers

Video Games and the Human
Condition, Jonathan Blow with every product we create." to the number of people we may affect "...a responsibility that is directly proportional

http://www.flickr.com/photos/peterkaminski/181721075 to consider the implications
of our work... our lives, the more important it will be for us the more technology weave their way through andtheInternet segway

http://www.flickr.com/photos/jaykayess/4294959440 Douglas Rushkoff –a design
for our collective future." "We are creating a blueprint together

http://www.flickr.com/photos/ghewgill/5046616680 and API becomes a
part of that future... each design, meme, pattern, metaphor minority report interface natural ui twitter URLs

http://www.flickr.com/photos/clickflashphotos/3393880262 wish to create? ...what
future do we

http://www.flickr.com/photos/stickwithjosh/5288115744 we do will have
an impact... there's no guarantee that the work

http://www.flickr.com/photos/carbonnyc/3543419506 that it may... but
there's the very real risk

http://www.flickr.com/photos/ghewgill/5046616680 Marshall McLuhan thereafter our
tools shape us." "We shape our tools and

http://www.flickr.com/photos/tinou/453593446 hello@yiibu.com thank you http://www.slideshare.net/yiibu/letting-go-9109114
many thanksto the amazing photographerson http://creativecommons.org/licenses/by/2.0 http://www.flickr.com/creativecommons/by-2.0 licensed under available on @yiibu contactus at