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Social Signals and Search

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Presentation given at Social Media Week London, February 10th, 2011

Published in: Technology, Business
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Social Signals and Search

  1. 1. SocialSignals & Search<br />Dave Coplin, Director of Search<br />@dcoplin<br />
  2. 2. What is Search?<br />
  3. 3.
  4. 4.
  5. 5. DO NOT use search engines to find information.<br />You need to use websites that your teacher has been on and agreed for you to use.<br />THE SEARCH JOURNEY<br />
  6. 6. Getting beyond intent<br />
  7. 7. Tell me about yourself<br />
  8. 8. The NEXT BIG SIGNAL<br />HUMAN <br />DECISIONS<br />NEED<br />HUMAN<br />INPUT<br />
  9. 9. THE Growth of social<br />Random Statistic<br />Another Statistic<br />168<br />44<br />Cyan thing<br />Magenta thing<br />One More Statistic<br />Small Number<br />101<br />3<br />Meaningless Graphs<br />IMPORTANTBIG WORDS<br />Source: DataUnderload #9, Nathan Yau, FlowingData.com<br />
  10. 10. The DIGITAL Society<br />
  11. 11. THE FRIDAY NIGHT TEST<br />
  12. 12. THE REALITY OF INTENT<br />WHAT?<br />WHAT?<br />WHERE?<br />WHERE?<br />HOW?<br />HOW?<br />HOW?<br />
  13. 13. Blending THE signal <br />WHAT?<br />WHERE?<br />HOW?<br />
  14. 14. BlendingTHE signal<br />WHAT?<br />WHERE?<br />HOW?<br />
  15. 15. BlendingTHE signal<br />HOW?<br />
  16. 16. Thank-you…<br />www.thisbeautifulthing.co.uk<br />

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