You Only Get What You Give. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address]  800-747-19...
<ul><li>You will learn: </li></ul><ul><li>to help clients to find you and make it easy for them to hire you </li></ul><ul>...
Why You? They know (and like) you.  They like your ideas. They know you will do a good job. You are ALL ABOUT them.
Web 2.0
Web  WHO .0?
Photo Credit: (cc) matrianklw on flickr.com
Gravity.
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is  Social ly  Media ted
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are  Social ly  Media ted
Welcome Mat
Sarcastic Welcome Mat Photo Credit: (cc) rbieber on flickr.com Photo Credit: (cc) rbieber on flickr.com
Shortcuts? Tricks?
[animal doing a trick] Photo Credit: (cc) redjar on flickr.com
No.
What Would  Twitter Do? anniemal  toe the water. make 1 SM tactic a pilot program and see what works.  You don't have to d...
What Matters?
Listen.
Listen. Photo Credit: (cc) gari.baldi on flickr.com
Be Human.
Be Human. Photo Credit: (cc) gebala on flickr.com
Know Yourself.
Know Yourself. Photo Credit: (cc) gi on flickr.com
Be Useful.
Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
Help Others.
Help Others. Photo Credit: (cc) finds on flickr.com
Connect.
Connect. Photo Credit: (cc) eschipul on flickr.com
Love Matters. Love Lasts.
Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
VALUE. visibility relevance relationships social capital community  ideas trust
Surrender Dorothy
www.Twitter.com/pistachio …follow me
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Fitton Going Solo Slideshare

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Slide deck that supported my presentation "You Only Get What You Give" at www.going-solo.net on the effective use of social media for branding

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  • If you’ve started playing in the world of social media, wonderful. Keep it up. Take risks, make mistakes. Just do me a favor, and learn from them as you go? Some of you may have noticed, a Digg storm doesn’t get you very far…
  • Fitton Going Solo Slideshare

    1. 1. You Only Get What You Give. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio
    2. 2. <ul><li>You will learn: </li></ul><ul><li>to help clients to find you and make it easy for them to hire you </li></ul><ul><li>the importance of developing thought leadership and building mindshare </li></ul><ul><li>to establish credibility, trust and authority by giving away your best ideas… but never the implementation </li></ul><ul><li>to optimize your time investment in networking, prospecting and sales </li></ul><ul><li>how to establish an authentic and transparent presence online </li></ul><ul><li>why the more you give away, the more will come back to you </li></ul><ul><li>how having fun and tapping into your passions makes you more desirable to work with </li></ul>
    3. 3. Why You? They know (and like) you. They like your ideas. They know you will do a good job. You are ALL ABOUT them.
    4. 4. Web 2.0
    5. 5. Web WHO .0?
    6. 6. Photo Credit: (cc) matrianklw on flickr.com
    7. 7. Gravity.
    8. 8. Photo Credit: (cc) Hamed Saber on flickr.com
    9. 9. Social Media Makes Money?
    10. 10. Social Media Builds Value.
    11. 11. Social Media Builds Business
    12. 12. Social Media is Nothing New
    13. 13. Photo Credit: (cc) jerryfletcher on flickr.com
    14. 14. Social Media is Knowledge
    15. 15. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
    16. 16. Knowledge is Socially Mediated
    17. 17. Knowledge is Social ly Media ted
    18. 18. Photo Credit: (cc) gregor_y on flickr.com
    19. 19. Markets are Socially Mediated
    20. 20. Markets are Social ly Media ted
    21. 21. Welcome Mat
    22. 22. Sarcastic Welcome Mat Photo Credit: (cc) rbieber on flickr.com Photo Credit: (cc) rbieber on flickr.com
    23. 23. Shortcuts? Tricks?
    24. 24. [animal doing a trick] Photo Credit: (cc) redjar on flickr.com
    25. 25. No.
    26. 26. What Would Twitter Do? anniemal toe the water. make 1 SM tactic a pilot program and see what works. You don't have to do everything at once in a grand way. jimphelps &quot;If you use social media to annoy me, I will block you and I'll tell my friends you suck. Be sure you offer real value.” Jassim Ali Its not a single flick of a switch act of magic :-) raw_dan be friendly, and write only interesting and useful things Susan Scrupski &quot;stay connected and informed on Twitter.&quot; #1 soc media tip. MarkSalinas Keep a level tone Barbara K. Baker Do research well to find socnet(s) that best suits audience. Join community & be committed, honest & consistent. Marvin &quot;eMarv&quot; Corea get known by helping others Melanie Baker To quote @alexaclark, &quot;You know know what people can bring to the party if you don't invite them&quot;. get to know people just for the sake of getting to know them. You never know what they might mean to life/work later on. Barbara Ling Promote your 'the benefits of my site to you' link Vinny Goldsmith give as much free information and advice as is economically possible - it establishes you as the source of expertise karenswim Pick one or two and then be an active participant Rob Blatt Make sure your image is the same across al networks.
    27. 27. What Matters?
    28. 28. Listen.
    29. 29. Listen. Photo Credit: (cc) gari.baldi on flickr.com
    30. 30. Be Human.
    31. 31. Be Human. Photo Credit: (cc) gebala on flickr.com
    32. 32. Know Yourself.
    33. 33. Know Yourself. Photo Credit: (cc) gi on flickr.com
    34. 34. Be Useful.
    35. 35. Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
    36. 36. Help Others.
    37. 37. Help Others. Photo Credit: (cc) finds on flickr.com
    38. 38. Connect.
    39. 39. Connect. Photo Credit: (cc) eschipul on flickr.com
    40. 40. Love Matters. Love Lasts.
    41. 41. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
    42. 42. VALUE. visibility relevance relationships social capital community ideas trust
    43. 43. Surrender Dorothy
    44. 44. www.Twitter.com/pistachio …follow me
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