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Ppt on types of advertising

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  • 1. The word advertising comes form the latin word "adverteremeaning” to turn the minds of towards". Accor ding t o Amer ican Mar ket ing Associat ion "adver t ising is any paid f or m of non-per sonal pr esent at ion and pr omot ion of ideas, goods and ser vices by an ident if ied sponsor ".
  • 2. To introduce a new product by creating interest for itamong the prospective customers.To support personal selling programme. Advertisingmaybe used to open customers doors for salesman.To reach people inaccessible to salesman.To enter a new market or attract a new group ofcustomers.
  • 3. To light competition in the market and to increase the sales asseen in the fierce competition between Coke and Pepsi. To enhance the goodwill of the enterprise by promisingbetter quality products and services.To improve dealer relations. Advertising supports the dealersin selling he product. Dealers are attracted towards a productwhich is advertised effectively.To warn the public against imitation of an enterprisesproducts.
  • 4. News paper Magazines Fliers Brochures
  • 5. KiosksBillboardsTrade-shows Events
  • 6. Television Radio Internet
  • 7. Advertising in Movies
  • 8. Advertising Indirectly
  • 9. Advertising for Social Causes
  • 10. Though there are many types of advertisingAll of them convey a message to the targetaudience either it is social or commercial
  • 11. U.PhaneendraMBa retail ManageMent(2011-2013)