How advertisements help business firms

2. In this modern world, everything depends upon
things that attract people more. Remember looking
into some posters, wallpapers etc, filled with some
content on products or services? What are these
and why are those put up everywhere? Have you
ever wondered why visibility is so important?.
Well, this information that you see is simply called
“Advertisement”. Businesses largely depend on
this mode of communication, to reach out to
target customers more effectively. Everyone has a
question like, are they useful?. If yes, how and
what are the different ways of reaching people?

3.  Advertisements are very effective and crucial means of communication,
supplying relevant information for the promotion of goods and services.
It is a form of paid non-personal communication, wherein business ideas
and information on products are sent out to people.
 We have seen advertisements of cement companies like Birla, Aditya, j.k
and many more. Like we have for laptops, t.v, bikes, cars etc, where the
company provides needful information about their products to attract
customers to buy their products, increasing their sales and in turn, their
revenues.
 Customers get easily attracted towards catchy or interesting ads that
appear in newspapers, magazines, TV and even social media.
 Social media helps companies in focused targeting. This means, you can
decide who sees your ad and when. This can be done through paid
campaigns on various social media platforms like facebook.
 If your customers are in the age group of 18 and above, belonging only to
your city, your ad will feature only on the devices of those people. Thus,
such paid campaigns help firms target customers better and more
effectively, while also curtailing costs incurred in campaigning.

4.  Ethics in advertising stand on the border of the right and the
wrong. There are certain rules and restrictions that
companies have to follow, while advertising, so that they do
not offend or harm the interests of either their viewers or
their competitors.
 But what are unethical advertisements?. Well, using
advertisements in the wrong way or, making misleading or
false claims to lure people into buying products, are some
ways of unethical advertising. Ads meant for children
should be clear and transparent about the product, its
uses,etc. This is because, sometimes, children misrepresent
ads and not quite understand what the ad is actually about,
especially children under 12 years of age. However, some
say it is unethical to target children under 12, in the first
place, as they may not understand what an ad is, and view
it in a way they are not supposed to.

5. When ads,
 provide false or wrong information.
 degrade competitors.
 are against public and notional interest
 present immoral activities
 use others’ personal information
 Derogate a caste, community or religion.
 they are considered unethical.

6.  Simply put, ad ethics mean a set of moral principles and rules which
companies should abide by, while presenting their ads to the public. One
of the best ethical advertisements are alcohol ads. Till date there has been
no ad showing actual liquor, instead they use sodas, water etc. Similarly,
ads for cigarettes and tobacco do not talk about these substances directly
as these cause cancer and other diseases, and have been banned in
countries like India, Norway, Finland etc. This type of advertising is
called “Surrogate Marketing” i.e., marketing the original product via
other products.
 Generally, big companies never lie as they have to prove their points to
various ad regulating bodies. Truth is always said but not completely.
Sometimes it is better not to reveal the whole truth in the ad but at times
truth has to be shown for betterment. Recently, the Vatican issued an
article which says ads should follow three moral principles - truthfulness,
social responsibility and upholding human dignity.
 So, ethical Ads are very important in building credibility. By being open
in their communication, companies show how they have nothing to hide
and that they genuinely care for those who are buying their products.

7.  Advertisements help businesses boost their profits by
reaching more people and making them aware of their
products and services, resulting in more sales. The following
are some benefits of advertising
 Advertisements make your company, money.
What it means is, ads attract more people within a short
period of time and increase sales. When consumers see more
strong and positive ads, they are more willing to buy those
products.
 Ads keep the consumers updated about your product.
When a new product is ready to launch, Ads gives or
provides information so that when the products enter the
market, the sales should be at its peak.
 Ads give an edge over competitors.
In this strong competitive world, people choose those
which are more convincing over those who are not.

8. Advertisement helps businesses to stay ahead of competitors.
Advertisements are how you convince the consumer that you are
to whom they should choose.
 Advertisements attract new customers.
Ads bring new customers into your stores, thus helping
in market penetration. Again, more customers, mean more sales.
Besides, the more times people see your ads, greater is the
possibility of them remembering your brand.
 Advertising increases company traffic.
More consumers visit business after seeing their ads.
More customers mean more sales and more business for you. A
survey of 3000 companies found that advertisers who
maintained or expanded their advertising over a five-year period
found an increase of 100% sales, and companies who cut their
advertisements grew at half the rate, than those who advertised
steadily.

9.  Creative and innovative methods of advertising
are more effective than spending huge amounts on
Ads. Businesses get large benefits when they find
“no cost Ads”.
 One of the best examples for this is “Starbucks”.
They write down the customer’s names on the
cups and call each customer by their name.
Starbucks breaks the barrier separating friends
from strangers. This is how you make people feel
welcome so that they buy from you again. You
must have seen people posting pictures of their
Starbucks cup, with their names on it. This gives
free promotions, worth billions of dollars. Can
you think of any other, similarly innovative
promotional strategy?

10. I think it is important that we all recognize the
power advertising has in influencing our choice of brands,
both consciously and subconsciously. Our society is now
dependent on commerce, and many businesses depend on
advertising their brands in order to stay in business. But, it
is probably better to keep it regulated. Nowadays
companies have to adjust according to its consumers, for
their long term benefits. Ads play a vital role in bringing
customers towards your business. A business should keep
in mind the cost of advertising and the amount of returns
from it. Every business works differently. Ads should be
unique in this super competitive market. Brands that
present efficient ads are more likely to be favoured over
other brands.

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