Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Public relations introduction

39,978 views

Published on

  • Hi can you please send this ppt on my email id.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • i m not able to download .. can u plz enable download
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Phaneendra! Can you please send the ppt to nupurmehta99@gmail.com. Thanks in advance.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • hai phaneendra!! can i download this ppt?? nice ppt and many info about PR... can u email this ppt to me?? faizallsamsuddin@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • hai phaneendra!! can i download this ppt?? nice ppt and many info about PR...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Public relations introduction

  1. 1. LOGO
  2. 2. Edward Bernays, often described as the father of public relationsPublic relations is a strategic communication process that buildsmutually beneficial relationships between organizations and theirpublics. Edward Bernays, often described as the father of public relations LOGO
  3. 3. Public relations is the“management function that identifies, establishes and maintainsmutually beneficial relationships between an organization and its publicsupon whom its success depends.” LOGO
  4. 4. The function of public relation is to create a climate of mutual understanding between an organization and its publicto manage then organization reputationPublic relation involves building good relations with the company’s various publics by obtaining favorable publicity building up a goodimage and handling or heading off unfavorable rumors stories and events LOGO
  5. 5. LOGO
  6. 6. Publicity:Disseminating planned messages through selected media tofurther the organizations interest.Press /media relation :Working with the mass media in seeking publicity or responding to theirinterest in the organization LOGO
  7. 7. Industry Relations: Relating with other firms in the industry of an organization and withtrade associations.Development/Fund-Raising:Demonstrating the need for and encouraging the public to support anorganization, primarily through financial contributions. LOGO
  8. 8. Lobbying:Lobbying can be part of the government affairs programme.Public Affairs:Developing effective involvement in public policy and helping anorganization adapt to public expectations. LOGO
  9. 9. News Audio visual materialsSpeeches Public service activitiesSpecial events Corporate identityBuzz marketing materialMobile marketing Company websiteWritten materials LOGO
  10. 10. Negative public relations, also called dark public relations (DPR) It is a process of destroying the targets reputation and/or corporate identity.The objective in DPR is to discredit someone else, who may pose a threat tothe clients business or be a political rival The building of a dark PR campaign, also known as a dirty tricks or a smear campaign LOGO
  11. 11. Public relations involves creating mutualunderstanding between organizations and their publics.Either in positive or negativeSo try to maintain positive public relations with everyone LOGO
  12. 12. LOGO

×