The document discusses the objectives, reasons, and means of advertisements. It notes that advertisements are used to encourage or persuade an audience to take action. The objectives of advertisements include awareness, knowledge, liking, preference, conviction, and purchase. Reasons for advertisements include increasing sales, creating brand identity, communicating changes, and introducing new products. Means of advertisements discussed include mass media like newspapers, magazines, television, radio, as well as outdoor advertisements, direct mail, websites, and events.

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3. Stop, stay, listen and look at me !
I am an Advertisement. I do take care of your smartness.
I can impress you, I can persuade you, moreover I can
stop you think positive about me, no matter who am I?
Are n’t ?
I have high hope that one day I will knock at your door. I
am optimistic.
Let see:-------------------------------------------------
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4. Advertising is a form of communication used to
encourage or persuade an audience (viewers, readers
or listeners: sometimes a specific group of people) to
continue or take some new action.
(http://en.wikipedia.org/wiki/Advertising)
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5. Objectives of an advertisement
• Awareness
• Knowledge
• Liking
• Preference
• Conviction
• Purchase
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6. Reasons for advertisement
• Increasing the sales of the product/service.
• Creating and maintaining a brand identity or brand image.
• Communicating a change in the existing product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the company
• (Source:- http://www.buzzle.com/articles/different-types-of-advertising.html)
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7. Means of an advertisement
• Mass Media
• Newspaper
• Magazines
• Brochures
• Television Commercial
• Radio Advertisement
• Coffee cup advertising
• Street advertising
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8. Means of an advertisement
• Outdoor advertisement
• Direct Mail
• Blog
• Celebrity Branding
• Websites
• Pamphlets
• Synagogue
• Billboards, Kiosks, Trade-shows and Events
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22. • Matrimonial Advertisement
• B'ful, slim, prof.qualified girl; for smart, h'some, indep boy 28/175/65
(I.I.T); MBA(ISB); Wkg in HSBC Bank in M'bai; Sal. 7 figures; Father
Sr.IAS,GOI,Delhi; Pls include Bio,H'rscope,recent Photo of girl. Cont Email:
xxxxx@yahoo.co.in; Box ….
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23. Rajeev Ranjan
B.Ed(English), PGDTE & Psy. Counselor
English and Foreign Languages University, Hyderabad
Email .Id : rajeevbhuvns@gmail.com
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24. • http://en.wikipedia.org/wiki/Advertising
• http://www.buzzle.com/articles/different-types-of-advertising.html
• Bhatia (2000). Advertising in Rural India: Language, Marketing Communication,
and Consumerism, 62+68
• Advertising Slogans, Woodbury Soap Company, "The skin you love to touch", J.
Walter Thompson Co., 1911
• "Who's Buying What at Super Bowl 2007". Advertising Age. Retrieved May 10,
2010
• Statt, David (1977). Understanding the Consumer - A Psychological Approach.
London: Macmillan Press.
• The Hindustan Times , Friday , August 10, 2012
• The Times of India, Friday , August 10, 2012
• The Indian Express (Classifieds) Saturday , August 11, 2012
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