Advertisement Writing Skill According to CBSE/ICSE Syllabus

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3. Stop, stay, listen and look at me !
I am an Advertisement. I do take care of your smartness.
I can impress you, I can persuade you, moreover I can
stop you think positive about me, no matter who am I?
Are n’t ?
I have high hope that one day I will knock at your door. I
am optimistic.
Let see:-------------------------------------------------
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4. Advertising is a form of communication used to
encourage or persuade an audience (viewers, readers
or listeners: sometimes a specific group of people) to
continue or take some new action.
(http://en.wikipedia.org/wiki/Advertising)
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5. Objectives of an advertisement
• Awareness
• Knowledge
• Liking
• Preference
• Conviction
• Purchase
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6. Reasons for advertisement
• Increasing the sales of the product/service.
• Creating and maintaining a brand identity or brand image.
• Communicating a change in the existing product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the company
• (Source:- http://www.buzzle.com/articles/different-types-of-advertising.html)
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7. Means of an advertisement
• Mass Media
• Newspaper
• Magazines
• Brochures
• Television Commercial
• Radio Advertisement
• Coffee cup advertising
• Street advertising
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8. Means of an advertisement
• Outdoor advertisement
• Direct Mail
• Blog
• Celebrity Branding
• Websites
• Pamphlets
• Synagogue
• Billboards, Kiosks, Trade-shows and Events
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22. • Matrimonial Advertisement
• B'ful, slim, prof.qualified girl; for smart, h'some, indep boy 28/175/65
(I.I.T); MBA(ISB); Wkg in HSBC Bank in M'bai; Sal. 7 figures; Father
Sr.IAS,GOI,Delhi; Pls include Bio,H'rscope,recent Photo of girl. Cont Email:
xxxxx@yahoo.co.in; Box ….
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23. Rajeev Ranjan
B.Ed(English), PGDTE & Psy. Counselor
English and Foreign Languages University, Hyderabad
Email .Id : rajeevbhuvns@gmail.com
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24. • http://en.wikipedia.org/wiki/Advertising
• http://www.buzzle.com/articles/different-types-of-advertising.html
• Bhatia (2000). Advertising in Rural India: Language, Marketing Communication,
and Consumerism, 62+68
• Advertising Slogans, Woodbury Soap Company, "The skin you love to touch", J.
Walter Thompson Co., 1911
• "Who's Buying What at Super Bowl 2007". Advertising Age. Retrieved May 10,
2010
• Statt, David (1977). Understanding the Consumer - A Psychological Approach.
London: Macmillan Press.
• The Hindustan Times , Friday , August 10, 2012
• The Times of India, Friday , August 10, 2012
• The Indian Express (Classifieds) Saturday , August 11, 2012
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