Ravi Rajyaguru submitted a paper on African literature to the Department of English at Maharaja Krishnakumarsinhji Bhavnagar University. The document discusses the importance and benefits of advertising, including informing the public about products and services, raising awareness of social issues, and educating customers by making them aware of available products and opportunities. Advertising plays a vital role in modern business by allowing companies to promote their products and services in a competitive marketplace.

1. Name : Ravi Rajyaguru
Roll No : 26
M.A : Sem -4
Paper : ( 14) The African literature
Enrolment No : PG15101032
Email id.: rajyagururavi24@gmail.com
Submitted To : Department of English
MaharajaKrishnakumarsinhji
Bhavnagar University
Benefits or Importance of advertising

2. The word advertising come from Latin word “ad vertere”
means “to turn toward”
In this modern time of tough competition advertisement
becomes important and necessary part.
Because if a person or any kind of company wants to seal
there product they have to give or make an advertisement
of product.
Through advertisement target audience come to know
about product, benefit of product. Advertise are also used
for social awareness and making people aware about some
kind of diseases, family planning and cleanliness and many
other things.
Some government advertises like polio campaign, and
some advertise for farmers and women, this kind of
advertises are made for social awareness.

3. “I don’t regard advertising as an
entertainment or an art form,
but as medium of information.”
David Ogilvy
“Advertising is the process of
calling the attention of the
public to a product or service
by a business.
Johnson

4. AdvertisingInternet
Direct
marketing
Support
media
Print
media
Broadcast
media
Types of
advertising

5. Informs about different opportunities
Highly informative
Provide a good products
Save time
For communication
Benefits of advertisements

6. “Importance of Advertising to
Customers Advertising not only
benefits the producers and traders
but benefits the customer as well.
Advertising provides awareness of
the existence of the product to the
customer”

7. • Advertisements plays very vital role in life of
customers
• Customers buy the product only after they
are made aware of the products
• Advertising helps customer to find the best
products for themselves
Important for the Customers

8. • To inform people
• Increases knowledge
• Make aware about what is good or bad
• Deals with the social issues which are happening in our
surrounding.
• For Example: Girl child Killing,
Child Labor,
Liquor consumption,
Women exploitation,
smoking, etc..
Important for the society

9. Conclusion
• There are so many good or positive effect of advertisement. It
helps in educating people, also in development of tourism
place. It gives us knowledge of various products. It gives
chance to customer for comparing one product with another.
It introduce so many products, and compare one with another
that which one is better for them,longer than other, halter
then other product and most important part is affordable for
customer. Advertise gives introduction of products so, we are
thankful to advertise that they make us constantly touch with
improvement of product and new coming product.