3. Advertising is the glamorous element of the
promotion mix. It cover all activities connected
with the giving of publicity regarding goods
and services offered for sales. It is a paid form
of non verbal communication that is
transmitted through mass media such as
television ,radio, newspapers, magazines,
direct mail and outdoor display.
4. According to HALL, Advertising is
salesmanship in writing, print or picture or
spreading information by means of the written
or printed words and the pictures”
American Marketing Association Define as
"any paid form of non-personal presentation
and promotion of ideas, goods or services by
an identified sponsor”
5. It is a non personal communication to target
audience.
It is a paid form of communication by an
identified sponsor.
It provide information about product or
services.
It may be visual, spoken or written.
It is salesmanship in print
It is a mass communication medium.
It stimulates sales.
6. To introduce product in to the market
To create attraction and create interest among the
consumers towards a product
To strengthen other promotion mix elements
To raise the standard of living of society
To capture a share in the market
To create, maintain and increase the demand of a
product
To communicate various information
To induce consumer to purchase a particular
product
7. To the manufacturers
To the wholesalers and retailers.
To the salesman
To the consumers
To the society.
8. Increase the demand for the product.
It helps to maintain the existing demand and to
create new demand for the product
It increase the goodwill of the company.
It helps easy introduction of product in to the
market.
It protect the manufacturers from undue
dependence on middleman.
9. It helps the dealers to have more sales.
Inform the consumers the quality and feature
of the product.
It increase the prestige of the dealers.
Well advertised products can be sold without
much salesmanship.
10. Adverting prepares a back ground fora
salesman to begin his work.
It reduce his burden of job.
It makes the salesman self-confidence.
11. It inform the consumer about quality and price
of the product
It establish direct contact with the consumer
It avoid the presence of middleman
It helps them to know when and where the
products are available.
It helps the consumer for intelligent buying.
12. It leads to large scale production
It create a employment opportunity for the
professional artist.
Increase standard of living of the society by
facilitating to make use of a variety of product
s
It educate the public regarding use and benefits
of different products
It helps the press to enable it to sell newspapers
and magazines at a lower price.
13. It is unnecessary and wasteful
It increases the cost and price of a product
It create monopolies
It create unhealthy competition
It create confusion in the mind of consumer
for buying a product
It create clashes in the family
