The document provides an overview of advertising targeted towards children. It discusses where advertisements can be found, different types of advertisements, how advertising works, legislation around children's advertising, and concerns around unhealthy advertising influences. It also describes techniques used in advertising, including using celebrities or "real people", marketing directly to teens, and potentially misleading claims.

1. Advertising By: Erica Weisman and Alex Myers ADVERTISING For kids in the 20 th century

2. Overview The advertising and marketing services industry in the U.S. includes over 35,000 companies The demand for advertising comes from businesses that sell consumer products, entertainment, financial services, technology and telecommunications The average American child may view as many as 40,000 television commercials every year In 2001, the overall annual revenue for just teenage advertisement was $172 billion

3. Where Advertisements are Found Television Internet Food products Schools Newspapers Magazines Billboards Transportation services

4. Different Types of Advertisements Entertainment such as movies, music, television, shows Technology such as cell phones, ipods, and laptops Food products such as cereal, protein bars and other healthy foods that appeal to the public

5. Operations of Advertising A contract starts with a client making a proposal to an advertising firm The agency learns of the client’s objective and develops a broad strategy to accomplish a successful campaign Many advertisements include celebrities, yet it can also include ideas of “real people” who have tried out the product

6. Legislation The debate about children’s advertising has prompted legislation over the years Members of congress are trying to limit advertising time on children’s programming by developing bills about educational content of programming They want to set examples on important matters to the children rather than unnecessary advertisements.

7. Industry Position In order to gain the trust of viewers, advertisers need to have effective and honest advertising Parents must take responsibility by monitoring what their children are watching and educate them to be more responsible For example, parents should keep their kids from watching alcohol promoting commercials and other adult contents

8. A Growing Concern Because of unhealthy food commercials, people are becoming fat as they want the food that appeals to them The goal of the advertising companies is to promote the product in the best way, even if it is not the best for you For example, the Kraft brand has limited advertising of some of its less nutritious products like Kool-Aid and Oreos from all sources

9. How Teenagers are Exposed to Advertising “ Buzz and Street Marketing” The companies give the new products to the “cool” kids in the community and they wear or use the product This attracts other kids by word of mouth to now want to buy the product Also, in schools and on the internet, there are little to no websites without advertising on them.

10. Advertising Tricks and Techniques Some companies trick you into believing they offer a better value. Marketers put artwork, fantasy lives, dreams, and certain figures that attract kids to wanting the product. Make products seem like they are the best for their children so that they give into the quilt that they have since some parents are not always around. They want the best product to make their kids happy when they are not at home.

11. Good Advertisements A good advertisement connects the customer with the product A good ad tells the consumers why it is the best thing that is being sold Most good ads use a real scenario to show how the product is used A good advertisement is clear to convey the message to the audience Very presentable and attracts people to the advertisement

12. Bad Advertisements If the advertisement does not produce a sale or get the message out there, it is considered to be a “failure” When the ad does not offer reasons to reach the demands of the audience No one benefits from the message Not very creative or monotone

13. Hope you enjoyed the information we have provided and now have a better understanding of advertisements around you!