1. 10 Secrets of Social Media Marketing Paul Gillin, Author The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
2. Objectives Create awareness for new mainframe value proposition Increase mainframe awareness with college students Results >250,000 views of first episode Blog traffic increased 25x Analyst, press, blogger coverage
3. The Media in Collapse Average age of US daily newspaper reader: 57 Reduction in US newsroom staffs since 2001: 45% US Magazine Circulation Growth in NBC prime time audience, 2008: -14.3% Age of average network evening news viewer: 63
20. The New Media Landscape Marathon schedule http://bit.ly/waCMc I can't find my good black pants. Shared bread pudding w/ @skydiver at Mother's. My life is now complete. I'm at Palm Beach International Airport (PBI, West Palm Beach). http://4sq.com/4GeLz0 Best press photos of 2009 http://om.ly/fNhW How to Write a 1 Minute Video Marketing Script http://ow.ly/17xJE Comparing Top Chef Masters Restaurants #topchef http://is.gd/8q4hN How To Get Well Prepared For The Website Creation. http://bit.ly/aTitVC
21. 1: Small Is the New Big Secrets of Social Media Marketing
22. Just One Guy Estimated monthly traffic: 73,000 Google Indexed pages: 6,490 Alexis ranking: Top .12% Inbound links: 850,771 Del.icio.us bookmarks: 1,776 New York Times citations: 115 Computerworld citations: 146 InformationWeek citations: 89 Newsletter subscribers: 150,000
23. Where Would You Rather Stay? It’s now cheap and easy to consult peers for advice Things will never be the same again as a result
30. Blogging for Business 73 blogs 17 bloggers 600% jump in leads Top quality “Get engineers talking to engineers and get everyone else out of the middle.” Rick Short, Marcom Director
32. No Middleman Today, you can take your message directly to your constituents without relying upon media intermediaries And why would you not want to do that?
64. CEO developing side business as automotive social media consultant“My inbox is overflowing every day with people who want speakers, partnerships, training and certifications.” -Jody DeVere, CEO