The document discusses social media management and marketing campaigns. It outlines the social media management process, including research and writing, publishing content, social broadcasting, engaging users and reporting/refining. It also discusses choosing the right social media platforms, implementing a social media strategy, and comparing social media advertising to other advertising platforms. The document contains templates, examples and editable slides for a social media management presentation.

1. Social Media
Management
Process
Your Company Name

2. 2
Outline
Marketing Campaigns
Customer Acquisition
Campaigns
Marketing Reach by Channels
Social Media Key Statistics
Social Media Campaign Details
Social Media Roadmap
Social Media Management
Process
Social Media Management Steps
Research & Writing
Publish Content
Social Broadcast
Engage & Refer
Report & Refine
Choosing the Right Social
Media Platform
Social Media Implementation Strategy
Marketing Campaigns
Social Media Advertising
Comparison vs. Other
Advertising Platforms

3. 3
Marketing Campaigns
These are various
mediums undertaken for
a marketing campaign,
you can choose any
basis your requirements
Tele Marketing
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Print Ads
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audience's attention.
Online Advertising
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audience's attention.
Trade Fairs
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audience's attention.
Social Media
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your needs and capture your
audience's attention.
Referrals
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your needs and capture your
audience's attention.
Direct Mail
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4. 4
Customer Acquisition Campaigns
Target
Audience
Social Media
SEO
Blogs
Email
PPC
Affiliates
Events
Print Ad
Sponsorships
Radio
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5. Last Year's Acquisition Sources
Marketing Reach by Channels5
Top Performing Channels
Non-Scalable Channels
Online Media
Printing Ads
Emails
Referrals
Trade Fairs
Tele Marketing
We have mentioned the
best and worst channels
for marketing reach, you
can edit the data as per
your requirements
25%
30%
21%
6%
8%
10%
Print Ads
Referrals
Trade Fairs Tele Marketing
Online Media
Emails
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6. Social Media Key Statistics6
543
738
608
920
432
0
100
200
300
400
500
600
700
800
900
1,000
Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
(InMillions)
YEARS
Key Findings
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7. Social Media Campaign Details7
Likes
Dislikes
› Google likes
showing G+
content in its
search results
› Easy to setup use
and control from
a variety of
devices
› Enables sharing
of knowledge and
expertise
› One of the fastest
growing social
network
› As users are
encouraged to
discover content for
themselves, there’s
not so much
emphasis on actively
engaging your
audience
› Remains the
world’s 2nd most
popular search
engine after
Google
› Easy to setup
and use
› 280 character
limit keeps
messages to
the point
› Privacy issues
› Lack of Market
share
› The B2B focus
means the
audience is
limited
› Lack of Market
share
› Links don’t
work in
captions
› Lack of Market
share
› Very similar to
Facebook
› Lack of Market
share
› You need to
ensure your
imagery is well
chosen, optimized
and that the design
is sharp
› Quality and Editing
need to be top
notch, the results
can be
embarrassing if
done badly
› Volume of
messages can
lead to
information
overload/ loss of
message
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8. 2019 Jan Feb Mar Apr May June
Social Media Roadmap8
▪ New Traffic
▪ Acquisition
▪ Lead Nurture
▪ Conversion
▪ Increase Product
Visibility
Content
Paid/ Organic Search
Email Marketing
Social Media
SEM February Audit
March 1, 2018
Marketing Review
May 20, 2018
Drip Campaign Overview
April 2, 2018 This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements
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White Paper Development Webinars Content Creation Initiative #6
Newsletter Sign Up Plugin Blog Posts Development Video w/Load Capture
Home Page Redesign
Analytics Implementation Competitive Analysis Keyword Research
On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6
Home Page Redesign
In Trial Drip Campaign A/B Message Testing
Outboarding Optimization
Conversion Initiative #4
Competitive Analysis Keyword Research

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9
Social Media Management Process Template 1
Research the Target Audience
Create Social Media Channel
Create Compelling Content
Distribute Text, Audio and Video
Content on Social Media
Engage in Social Media
Discussions
Evaluate and Analyze Results

10. Social Media Management Process Template 210
Discovery
Learn about your
business to
understand your goals
marketing efforts and
why people love your
business
Strategy
Develop a strategy for
your social media
marketing to link
social media to your
business goals and
objectives
Develop
Create custom social
media assets for your
business including
visual assets,
business information
and other customized
profile elements
Implement
Launch your social
networks with a
launch marketing plan
to drive fans, followers
and likes
Measure
Create monthly social
media reports to keep
you up-to-date on how
your social media
marketing is
performing
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11. Social Media Management Steps11
Social Media
Management
Research and Writing
› Your Text Here
› Your Text Here
Publish Content
› Your Text Here
› Your Text Here
Social Broadcast
› Your Text Here
› Your Text Here
Engage and Refer
› Your Text Here
› Your Text Here
Report and Refine
› Your Text Here
› Your Text Here

12. 12
Research & Writing
Identify the Top Information Sources
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Collect the Data
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Creative & Contributing Writing
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Eliminate Unnecessary Data
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Add Visual Elements
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13. 13
Publish Content
Convert your data
to all possible
content pieces
without creating
duplicate content
Publish all the
content
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14. Social Broadcast14
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to your needs and capture your
audience's attention.
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to your needs and capture your
audience's attention.
Use social media to Broadcast
& populate your content
Be descriptive & inviting
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audience's attention.

15. 15
Engage & Refer
Open discussion
to increase
interest of others
This will also
help you push
your post up
Comment back,
answer questions
and thank
connections for
their participation

16. Report & Refine Template 116
Topline Stats
Engagements CPC Spends
18-Feb,
63395
0
25000
50000
75000
100000
17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr
Engagements
MoM Engagements
36%
64%
Likes
3,398
Spend
£6,176
CPE
£0.12
£0.12
CPC
52.7K
Engagements
Engagement Split
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

17. Report & Refine Template 217
ENGAGEMENT
What has changed in how your users
interact with your content?
SOCIAL
How are users having your content
this week vs last week?
Pages Per
User Per Visit
+6.62%
Time on
Site Per Visit
+18%
SEO
Organic Search results
have dropped
-13.21%
Bounce Rate
Single Pageview
visits have dropped
6.090%
Facebook traffic
+44.04%
Twitter traffic
+24.98%
Previous Week Last Week This Week
1,96,493 247,514 203,506
-17.62%
-13.69%
Social Traffic
Other Traffic
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18. Choosing the Right Social Media Platform18
Who is your audience? How can you reach them? What are your goals?
Choosing the right social media platform for your business
Demographics
› 1.3 + Billion
Users
› Age 25-54
› 60 % Female
› 600 Million Users
› Age 18-29
› 70 Million Users
› Age 18-35
› 80% female
› 1 Billion Users
› All Ages
› 600 Million Users
› Age 30-49
› 200 Million Users
› Age 18-29
› 200 Million Users
› Age 23-34
› 67% Male
Purpose
› Building
Relationships
› News & Articles
› Conversation
› “Scrapbooking” › Search “How To”
› News & Articles
› Conversation
› Building
Relationships
› Conversation
› News & Articles
Best For
› Building Brand
Loyalty
› Public Relations
› Lead Generation
› Clothing
› Art & Food
Businesses
› Brand
Awareness
› Service Industry
› Business
Development
› B2B Businesses
› Last Generation
› Retail
› Art
› Food
› Entertainment
› Beauty
Businesses
› SEO
› Tech/Design
Businesses
Downside › Limited Reach
› 140 Characters
or Less
› Images only
› Very Specific
Demographic
› Resource
Intensive
› Limited
Interactions
› Images Only
› Not as Widely
Used
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19. Social Media Implementation Strategy19
› Are they online?
› Where do they shop?
› Belong to associations?
› Publications they read?
Where is your Audience?
› What's your elevator pitch?
› Gather best testimonials
› What makes you unique?
› Craft a compelling story?
What Differentiates you?
› What do you need to learn?
› What tools are necessary?
› Who is responsible?
› How will you measure?
How will you Execute?
› What age bracket?
› Gender?
› Location?
› College degree?
Who is your Customer?
› Establish your brand?
› Increase visibility?
› Generate traffic to website
› Grow sales & revenue
What are your Goals?
› What social networks??
› How often will you post?
› Will you blog??
› Will you use visuals/video?
When will you communicate?
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20. Campaign Delivery Results Reach Cost Amount Spent
LYFE 30 Second
Videos Facebook
Inactive
84,693
Link Clicks
1,563,405
$0.17
Per Link Click
$14,559.26
Business Story
Video Views
Inactive
66,671
3 second Video..
88,638
$0.01
Per 3 Second…
$550.65
Instagram
Website Clicks
Inactive
56,799
Link Clicks
960,192
$0.19
Per Link Click
$11,060.97
MPF
Video Views
Inactive
51,053
3 second Video..
91,447
$0.01
Per 3 Second…
$461.86
Canvas
Web Clicks
Inactive
50,846
Link Clicks
844,217
$0.19
Per Link Click
$9,852.92
Results
from159 Campaigns -
People
3,547,899
-
Total Spent
$36,485.66
Social Media Advertising Cost20
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21. 25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Enlisting Influencers
Enlisting Advocates
Encouraging Customer-Created Content
Creating/Managing shareable content
Creating/Managing "Brand Communities'
Monitoring Offline WOM
Having WOM/Social Ad Objective
Engaging Bloggers
Managing Customer Referrals
Managing Customer Reviews
Using Agent for Sampling
Creating Visual Content
Monitoring Online Social
Responding to Online Social
Building/Managing pages/Profiles
Organizing Parties or Events
Social Media Advertising Comparison vs. other advertising
platforms
21
Very Satisfied Somewhat Satisfied
We have listed some
key Statistics indicating
satisfaction level
through WOM and other
social medias
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

22. 22
10 Minutes Break
Coffee
Time

23. 23
Additional
Slides

24. Clustered Bar24
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Q1
Q2
Q3
Q4
Unit Count
Product01 Product02
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25. Combo Chart25
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FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100millions)
Product01 Product02
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26. Stacked Line with Markers26
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2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
InMillions
YEARS
Product01
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27. 27
Our Mission
Vision
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Mission
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Value
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28. 28
Our Team
John Lee
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audience's attention.
CEO
Alissa Tony
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audience's attention.
Manager
Jenny Clark
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audience's attention.
Designer

29. 29
About Us
Target Audiences
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Valued Clients
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Preferred by Many
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30. Comparison30
60%
40%
Male
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audience's attention.
Female
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audience's attention.

31. Puzzle31
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32. 32
Thank
You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com