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Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand  Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation for
Social Media Is Not ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popular Tools At-A-Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OMG! No way. She said that?
Check out our new product! What do you think?
 
Social Media: How It Works
What Your Customers Expect Online: It’s Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Your Customers Expect Online: How It Helps You ,[object Object],[object Object],[object Object],Increased sales Greater brand recognition
Twitter: What Is It? ,[object Object],[object Object],[object Object]
twitter.com/Ignitus
Twitter: Who’s Using It ,[object Object],[object Object],[object Object],1   Time  Magazine, August 2008  2  ComScore, December 2008
[object Object],Compete 2009  siteanalytics.compete.com
Twitter: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success on Twitter: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook:  What Is It? ,[object Object],[object Object],[object Object]
 
Facebook: Who’s Using It ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press
Facebook: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success on Facebook: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: What is it? ,[object Object],[object Object],[object Object]
 
LinkedIn: Who’s Using It ,[object Object],[object Object],[object Object],[object Object],http://www.web-strategist.com/
LinkedIn: What It’s Good For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Measuring Success with LinkedIn: Metrics to Monitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion
Decide Which Social Media is Right for You
Think About… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kimberly L. Sanberg Ignitus, Inc. [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation: http://ignitusinc.com/presentations

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Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

Editor's Notes

  1. Who’s familiar with social media? Who’s here with a nonprofit or for-profit?
  2. Who’s on LinkedIn? Facebook?
  3. Part of this will inevitably be criticism. You have to be prepared for that
  4. “ Tweet”
  5. 14 millions visitors or users signed up
  6. Start with just one