Seminar 2: Social Media Tools For Business

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Seminar 2: Social Media Tools For Business

  1. 1. Social Media Tools
  2. 2. Welcome Plug in Muse Melien Lavoie Phone: (860) 214-9900 Email: mel@pluginmuse.com Website: www.PluginMuse.com Facebook.com/PluginMuse SlideShare.net/MelienLavoie
  3. 3. What is Social Media? How does it work?
  4. 4. The Age of Social Media Why is Social Media so Important?
  5. 5. ‘Digital Universe’ - Space Station - Shuttle - Social Media (Process)
  6. 6. ‘Digital Galaxy’ - Type of Fuel - Galaxy - World & Community
  7. 7. ‘Online World’ Digital to Social - Music - Movies - Photos - Notes - GPS
  8. 8. ‘Information Age’ - Journal - News - Lists - Pins / Notes - Resume
  9. 9. Social Media Applied “This is where I eat donuts” “Here’s my thoughts on donuts” “Get the latest donut News!” Find many donut Here’s a few donut ideas My skills include donut eating Great online donut experience “Enjoying a donut with friends” Now listening to ‘donut’ “Here I am eating a donut” I’m eating a #donut “A vintage photo of my donut”
  10. 10. The ‘Power of Many’ - 1.19Billion Users - 1 Out Of 7 People - In 9 years Which sites should I have a presence on? Why is Social Media Important?
  11. 11. Social Media Management
  12. 12. Method or Process? Driving Online Traffic Use Your Social Media How do I get the most out of my Business Postings? With Your Website To Drive Traffic
  13. 13. No 1 Online Activity
  14. 14. Half the World is on Facebook
  15. 15. Facebook for Community “Enjoying a donut with friends” Facebook shares have the greatest influence on Google rankings in the US Sales are not about pursuing leads anymore, but people. They have histories, families and lives with meaning. Facebook can expose meaningful conversations that can trigger selling opportunities...
  16. 16. Twitter for Branding “I’m eating a #donut” 2X the amount of leads per month for companies that use Twitter
  17. 17. Pinterest for SEOPin a recipe for donuts
  18. 18. Resume for Connections Connect with fellow donut lovers Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’. 82% 23% How should we allocate our budget? Consumers TRUST Professional Information More than 80% of Members feel that Linkedin has influenced their business decisions...
  19. 19. Blog for Content “Here’s my thoughts on donuts…” 81% of US online consumers TRUST information and advice from blogs 61% of US online consumers have made a purchase based on recommendations from a blog. B2B companies with blogs generate 67% more leads per month on average than non- blogging firms Main Website Blog(s) Press Releases Newsletters Subscribers FollowersPartners
  20. 20. Social Selling 61% of US marketers use social media to increase their leads. Businesses Using Social Media: Why? 1) Customers are already there. 2) Competition is there and if not, will be soon. 3) Employees and customers expect it. 90% 53% 47% 33% Facebook can expose meaningful conversations that can trigger selling opportunities...
  21. 21. BEST PRICES GOOD SERVICE TOP BRANDS REPUTATION CONVENIENCE Selling Process Build A Relationship With Your Clients
  22. 22. ● Understand the Anatomy ○ Ask Questions (FAQ Group) ● Relevant Resource ○ Plug-In Session ● Join the Conversation ○ Get Active (Posting Group) Social Selling Strategy
  23. 23. ● Adds Value ● Local Ambassador ● Progressive ● Educated & Informed Characteristics SOCIAL SELL
  24. 24. Ask Questions Get Involved Be Informed Ambassador Review Add Value Progressive Educated
  25. 25. ● Read Newsfeed(s) ● Read Links, Watch Videos ● Comment and Share ● Publish Posts, Upload Visual Media ● Network with Peers ● Connect and Join Groups ● Ask Questions Be an Active User
  26. 26. ● Research: Niche / Market ● Connect: Owner & Employees ● Trends / Topics / Events ● Reviews / Opinions Know Your Target Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’.
  27. 27. Google Ratings Facebook shares has the greatest influence on Google rankings in the US @tag #tag
  28. 28. Average Audience Time
  29. 29. 5) Report & Refine - Monitor - Report - Analyze 4) Engage & Refer - Read Feeds - Listen & Thank - Conversation 2) Updating - Publish Content - Different Parts 1) Research & Write - Important Info - Visual Elements - Plan Process 3) Social Broadcast - Share - Invite - Message Plan of Action
  30. 30. Time Management Hours a Month / Week ● Research & Write - 14 Hours ● Updating - 4 Hours ● Social Broadcast - 5 Hours ● Engage & Refer - 9 Hours ● Report & Refine - 2.5 Hours
  31. 31. Time Management 1. How do I Start? 2. Am I visible online? 3. Am I doing it Right? 4. Where can I get help? 5. Who can teach me? 6. How does it work?
  32. 32. Get Results 1. How do I Start? Plug in Session 2. Am I visible online? SCC Website Orientation 3. Am I doing it Right? Monthly Facebook Groups 4. Where can I get help? Facebook FAQ Group 5. Who can teach me? Seminars, Webinars, Workshops 6. How does it work? Facebook Community Campaign
  33. 33. Strong Community Real Life: An active community is a strong one. Digital World: A connected community is a relevant one.

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