SlideShare a Scribd company logo
8 Ways Experienced Marketers & 
Entrepreneurs Leverage 
Social Listening
For Building Relationships & Gathering Insights 
General Assembly had trouble keeping track of 
what people were saying about their events. 
Now they rely heavily on media monitoring and 
social listening to: 
• Gather insight on what resonates (and 
doesn’t) with their community 
• Keep tabs on the @ga conversation 
• Find new friends 
“Social listening and the tools 
necessary to be in tune with our 
community are essential for our 
business.” 
Erin H. May 
(@erinhmay) 
Tweet
For Catching & Fixing Bugs 
If a customer tweets about a bad 
experience, Groove doesn’t treat it as a 
defensive PR issue. 
Alex Turnbull 
(@alexmturnbull) 
Instead, they treat it as a support 
interaction, and figure out how to solve 
their problems and turn them into loyal 
customers again. “Social media and social listening 
is a huge part of our support 
workflow at Groove.” 
Tweet
For Building Brand Awareness 
Social listening is an extremely 
important aspect of brand building 
strategy at Instapage. 
They use Mention daily to discover 
people talking about both their 
product and the competitions’ on 
blogs, forums, videos, and social 
networks. “Media monitoring creates new 
conversations within our market 
that we would otherwise never 
have!” 
Tyson Quick 
(@TysonQuick) 
Tweet
For Content Creation 
Kapost uses monitoring tools to track 
trends in what gets shared, and uses 
that data to educate what content 
should be created more/less often. 
They created the Content Marketing 
Academy LinkedIn Group not to 
champion their software and blog 
posts, but to have a place where they 
can regularly interact with their 
community and learn what type of 
content they crave. 
“For Kapost, social listening 
leads directly to content 
creation.” 
Andrew J. Coate 
(@andrewjcoate) 
Tweet
For In Real Life Events 
CMX Summit uses media monitoring & social 
listening to build relationships and improve the 
experience for attendees. 
At every CMX event, they have a team 
listening to any mention of CMX on Twitter, 
Facebook or on blogs/media. 
They’re looking for: 
• Great content to share from the community 
• Opportunities to help people in little or big 
ways 
• Any complaints they can address right 
away. 
David Spinks 
(@DavidSpinks) 
“We create an engaging 
experience for our attendees by 
encouraging them to share what 
they learn at @CMXSummit.” 
Tweet
For Identifying Influencers & Brand Ambassadors 
Marketing Land & Search Engine Land use 
Mention to identify who is sharing their 
content when they see a social spike in 
traffic. 
They have discovered a lot of Facebook 
mentions they haven’t seen in the past. 
They use this info to highlight influencers 
without a lot of digging into profiles. 
Monica Wright 
(@monicawright)
For “Field Research” & Tracking Customer Needs 
Mailjet uses Mention to take a see 
how customers are using their 
product and which features to 
prioritize. 
They join relevant conversations 
even if customers forgot to tag 
them. 
Media monitoring is an active 
approach and a win-win situation 
for Mailjet and their customers, not 
that they’re able to answer more of 
their needs. 
Denise Chan 
(@denisechan26) 
“Mention allows us to see the 
bigger picture; how customers are 
using our product and features.” 
Tweet
For Customer Service & Support 
LightInTheBox knows that a big % 
of today´s customers turn to 
Facebook & Twitter for customer 
service. 
They use social and web listening 
to keep track of customer 
feedback, complaints & problems in 
real time. 
They use Mention to help 
customers in several languages. 
“We use social & web listening to 
keep track of customer feedback, 
complaints & problems in real 
time.” 
Miguel Madiera 
Tweet
8 Ways to Leverage Social Listening 
1.Building Relationships & Gathering Insights 
2.Catching & Fixing Bugs 
3.Building Brand Awareness 
4.Content Creation 
5.In Real Life Events 
6.Identifying Influencers & Brand Ambassadors 
7.Field Research & Tracking Customer Needs 
8.Customer Service & Support
Learn more about how these entrepreneurs & marketers are using 
media monitoring at: 
http://blog.mention.com/leverage-social-listening/

More Related Content

What's hot

Go Viral with Social Media Strategy
Go Viral with Social Media StrategyGo Viral with Social Media Strategy
Go Viral with Social Media Strategy
Michelle Rogers-Ray, MA, SFC
 
Twitter lead generation
Twitter lead generation Twitter lead generation
Twitter lead generation
Nupur Samaddar
 
How to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your BlogHow to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your Blog
Post Planner
 
Social Media MBA - Vegas Cosmetic Surgery 2013
Social Media MBA - Vegas Cosmetic Surgery 2013Social Media MBA - Vegas Cosmetic Surgery 2013
Social Media MBA - Vegas Cosmetic Surgery 2013
Cosmetic Social Media
 
Twitter - Social Media 4 Me by @frankgorton
Twitter - Social Media 4 Me by @frankgortonTwitter - Social Media 4 Me by @frankgorton
Twitter - Social Media 4 Me by @frankgorton
Frank Gorton, PMP, CSM, CSPO, SA
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
Social Media for Nonprofits
 
HubMasters - How to go from 0 to 80,000 engaged Twitter Followers
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubMasters - How to go from 0 to 80,000 engaged Twitter Followers
HubMasters - How to go from 0 to 80,000 engaged Twitter Followers
HubSpot
 
7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar
Aliza Sherman
 
Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between
Ashley Segura
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
Jay Baer
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
Jay Baer
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
Vanessa CEO
 
Twitter for business cultivating communities & maximizing engagement
Twitter for business  cultivating communities & maximizing engagementTwitter for business  cultivating communities & maximizing engagement
Twitter for business cultivating communities & maximizing engagement
Marcus Nelson
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
Buffer
 
Twitter
TwitterTwitter
Starting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start UpsStarting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start Ups
Susan Chesley Fant
 
Customer Retention is more than Facebook and Twitter - conversation with Adam...
Customer Retention is more than Facebook and Twitter - conversation with Adam...Customer Retention is more than Facebook and Twitter - conversation with Adam...
Customer Retention is more than Facebook and Twitter - conversation with Adam...
introNetworks.com
 
introNetworks Founders
introNetworks FoundersintroNetworks Founders
introNetworks Founders
introNetworks.com
 
Social Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
Social Customer Service: Pubcon Las Vegas 2016 by Melissa FachSocial Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
Social Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
MelissaFach
 
8 Blogging Tools That You Need to Increase Traffic and Links
8 Blogging Tools That You Need to Increase Traffic and Links8 Blogging Tools That You Need to Increase Traffic and Links
8 Blogging Tools That You Need to Increase Traffic and Links
Venchito Tampon
 

What's hot (20)

Go Viral with Social Media Strategy
Go Viral with Social Media StrategyGo Viral with Social Media Strategy
Go Viral with Social Media Strategy
 
Twitter lead generation
Twitter lead generation Twitter lead generation
Twitter lead generation
 
How to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your BlogHow to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your Blog
 
Social Media MBA - Vegas Cosmetic Surgery 2013
Social Media MBA - Vegas Cosmetic Surgery 2013Social Media MBA - Vegas Cosmetic Surgery 2013
Social Media MBA - Vegas Cosmetic Surgery 2013
 
Twitter - Social Media 4 Me by @frankgorton
Twitter - Social Media 4 Me by @frankgortonTwitter - Social Media 4 Me by @frankgorton
Twitter - Social Media 4 Me by @frankgorton
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
HubMasters - How to go from 0 to 80,000 engaged Twitter Followers
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubMasters - How to go from 0 to 80,000 engaged Twitter Followers
HubMasters - How to go from 0 to 80,000 engaged Twitter Followers
 
7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar7 Steps to a Social Media Marketing Plan - Webinar
7 Steps to a Social Media Marketing Plan - Webinar
 
Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
 
7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events7 Ways To Use Social Media To Create Buzz Worthy Events
7 Ways To Use Social Media To Create Buzz Worthy Events
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategy
 
Twitter for business cultivating communities & maximizing engagement
Twitter for business  cultivating communities & maximizing engagementTwitter for business  cultivating communities & maximizing engagement
Twitter for business cultivating communities & maximizing engagement
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
Twitter
TwitterTwitter
Twitter
 
Starting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start UpsStarting Social Media with Crowdfunding & Start Ups
Starting Social Media with Crowdfunding & Start Ups
 
Customer Retention is more than Facebook and Twitter - conversation with Adam...
Customer Retention is more than Facebook and Twitter - conversation with Adam...Customer Retention is more than Facebook and Twitter - conversation with Adam...
Customer Retention is more than Facebook and Twitter - conversation with Adam...
 
introNetworks Founders
introNetworks FoundersintroNetworks Founders
introNetworks Founders
 
Social Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
Social Customer Service: Pubcon Las Vegas 2016 by Melissa FachSocial Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
Social Customer Service: Pubcon Las Vegas 2016 by Melissa Fach
 
8 Blogging Tools That You Need to Increase Traffic and Links
8 Blogging Tools That You Need to Increase Traffic and Links8 Blogging Tools That You Need to Increase Traffic and Links
8 Blogging Tools That You Need to Increase Traffic and Links
 

Similar to 8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening

Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release:  Bringing PR to Life with Social MediaBeyond the Press Release:  Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
National Life Group
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
Kevin McFall
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)
Robin Low
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
ElisabethRD
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
Renee Alexander
 
What can social media do for your business?
What can social media do for your business?What can social media do for your business?
What can social media do for your business?
Auctori
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
hjmorris
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handout
Viveka von Rosen
 
Social Media Optimization
Social Media OptimizationSocial Media Optimization
Social Media Optimization
taylorspilak
 
Part 1 - Making Social Media a Business Asset
Part 1 - Making Social Media a Business AssetPart 1 - Making Social Media a Business Asset
Part 1 - Making Social Media a Business Asset
Joel Arndt
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
theonlyelina
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe Corporation
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
ProductCamp SoCal
 
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Benjamin Weisman
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
Mark Evangelista
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media Marketing
Funjet Vacations
 
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 WorkshopsChampaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
Shane Haggerty
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphx
Ashten Fizer
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
ConvergeEnterprise
 
Red Propeller Social Media Presentation 12.01.10
Red Propeller Social Media Presentation 12.01.10Red Propeller Social Media Presentation 12.01.10
Red Propeller Social Media Presentation 12.01.10
AlisonJeffries
 

Similar to 8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening (20)

Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release:  Bringing PR to Life with Social MediaBeyond the Press Release:  Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
 
Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)Social Media Introduction (Feb 2010)
Social Media Introduction (Feb 2010)
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
What can social media do for your business?
What can social media do for your business?What can social media do for your business?
What can social media do for your business?
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Volunteer social reputation -handout
Volunteer   social reputation -handoutVolunteer   social reputation -handout
Volunteer social reputation -handout
 
Social Media Optimization
Social Media OptimizationSocial Media Optimization
Social Media Optimization
 
Part 1 - Making Social Media a Business Asset
Part 1 - Making Social Media a Business AssetPart 1 - Making Social Media a Business Asset
Part 1 - Making Social Media a Business Asset
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...
 
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media Marketing
 
Champaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 WorkshopsChampaign County Ohio Social Media 101 & 201 Workshops
Champaign County Ohio Social Media 101 & 201 Workshops
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphx
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
 
Red Propeller Social Media Presentation 12.01.10
Red Propeller Social Media Presentation 12.01.10Red Propeller Social Media Presentation 12.01.10
Red Propeller Social Media Presentation 12.01.10
 

Recently uploaded

Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 

8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening

  • 1. 8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening
  • 2. For Building Relationships & Gathering Insights General Assembly had trouble keeping track of what people were saying about their events. Now they rely heavily on media monitoring and social listening to: • Gather insight on what resonates (and doesn’t) with their community • Keep tabs on the @ga conversation • Find new friends “Social listening and the tools necessary to be in tune with our community are essential for our business.” Erin H. May (@erinhmay) Tweet
  • 3. For Catching & Fixing Bugs If a customer tweets about a bad experience, Groove doesn’t treat it as a defensive PR issue. Alex Turnbull (@alexmturnbull) Instead, they treat it as a support interaction, and figure out how to solve their problems and turn them into loyal customers again. “Social media and social listening is a huge part of our support workflow at Groove.” Tweet
  • 4. For Building Brand Awareness Social listening is an extremely important aspect of brand building strategy at Instapage. They use Mention daily to discover people talking about both their product and the competitions’ on blogs, forums, videos, and social networks. “Media monitoring creates new conversations within our market that we would otherwise never have!” Tyson Quick (@TysonQuick) Tweet
  • 5. For Content Creation Kapost uses monitoring tools to track trends in what gets shared, and uses that data to educate what content should be created more/less often. They created the Content Marketing Academy LinkedIn Group not to champion their software and blog posts, but to have a place where they can regularly interact with their community and learn what type of content they crave. “For Kapost, social listening leads directly to content creation.” Andrew J. Coate (@andrewjcoate) Tweet
  • 6. For In Real Life Events CMX Summit uses media monitoring & social listening to build relationships and improve the experience for attendees. At every CMX event, they have a team listening to any mention of CMX on Twitter, Facebook or on blogs/media. They’re looking for: • Great content to share from the community • Opportunities to help people in little or big ways • Any complaints they can address right away. David Spinks (@DavidSpinks) “We create an engaging experience for our attendees by encouraging them to share what they learn at @CMXSummit.” Tweet
  • 7. For Identifying Influencers & Brand Ambassadors Marketing Land & Search Engine Land use Mention to identify who is sharing their content when they see a social spike in traffic. They have discovered a lot of Facebook mentions they haven’t seen in the past. They use this info to highlight influencers without a lot of digging into profiles. Monica Wright (@monicawright)
  • 8. For “Field Research” & Tracking Customer Needs Mailjet uses Mention to take a see how customers are using their product and which features to prioritize. They join relevant conversations even if customers forgot to tag them. Media monitoring is an active approach and a win-win situation for Mailjet and their customers, not that they’re able to answer more of their needs. Denise Chan (@denisechan26) “Mention allows us to see the bigger picture; how customers are using our product and features.” Tweet
  • 9. For Customer Service & Support LightInTheBox knows that a big % of today´s customers turn to Facebook & Twitter for customer service. They use social and web listening to keep track of customer feedback, complaints & problems in real time. They use Mention to help customers in several languages. “We use social & web listening to keep track of customer feedback, complaints & problems in real time.” Miguel Madiera Tweet
  • 10. 8 Ways to Leverage Social Listening 1.Building Relationships & Gathering Insights 2.Catching & Fixing Bugs 3.Building Brand Awareness 4.Content Creation 5.In Real Life Events 6.Identifying Influencers & Brand Ambassadors 7.Field Research & Tracking Customer Needs 8.Customer Service & Support
  • 11. Learn more about how these entrepreneurs & marketers are using media monitoring at: http://blog.mention.com/leverage-social-listening/