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Study: The Future of VR, AR and Self-Driving Cars

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We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.

This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.

Published in: Marketing
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Study: The Future of VR, AR and Self-Driving Cars

  1. THE FUTURE'S SO BRIGHT, OR IS IT? NEW RESEARCH FOR LINKEDIN SHINES A LIGHT ON WEARABLES, VR, AI AND SELF-DRIVING CARS.
  2. IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE? (E.G., FITNESS TRACKER, IWATCH)
  3. IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE? 1% DON’T KNOW 64% NO 35% YES
  4. MEN AND WOMEN ARE JUST AS LIKELY TO USE WEARABLES 35% 36% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  5. HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES WITH SENIORITY... ENTRY LEVEL 32% SNRIC 35% MANAGER 38% DIRECTOR 42% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  6. …AT LEAST IT DOES TO A POINT AS IT TAILS OFF AMONG THE ELITE 32% PARTNER 40% VP 38% CXO IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  7. This goes hand in hand with age, where use of wearable tech increases - to a point - among older members 26% 18-24 YEARS 37% 25-34 YEARS 38% 35-44 YEARS 40% 45-54 YEARS 36% 55-64 YEARS 22% 65+ YEARS IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  8. USAGE DIFFERS BY MARKET BY ALMOST Brazil is leading the way UK sits at the bottom alongside Australia 46% 31% 20% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  9. OTHER USAGE PERCENTAGES BY MARKET 38% 38% 37% 37% 36%37%40% 36% 30% IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
  10. SELF-DRIVING CAR WILL YOU PURCHASE A WHEN THEY BECOME AVAILABLE?
  11. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? 28% DON’T KNOW 48% NO 24% YES
  12. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? Openness to buying an SD car when they become available drops off sharply among members over 27% 18-24 YEARS 36% 25-34 YEARS 25% 35-44 YEARS 22% 45-54 YEARS 16% 55-64 YEARS 10% 65+ YEARS 34+
  13. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? ARE MOST OPEN TO SD CARS More than 4 in 10 members from India and UAE are open to buying an SD car UK sits at the bottom, just below USA and Australia DEVELOPING MARKETS 47% 44% 13%
  14. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? 37% 30% 30% 28% 26% 23% 22% 16% 16% IN THE REST OF THE WORLD...
  15. WILL YOU PURCHASE A SELF-DRIVING CAR WHEN THEYBECOME AVAILABLE? Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months GLOBAL AVERAGE ONE MORE THING... 2x 50% These respondents are also slightly less concerned with the rise of Artificial Intelligence Global Ave.32%28% VS
  16. A VIRTUAL REALITY HEADSET DOYOUOWNORINTENDTOPURCHASE IN THE NEXT 12 MONTHS?
  17. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? 11% YES 66% NO 23% DON’T KNOW
  18. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? 11% YES 66% NO 23% DON’T KNOW
  19. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? THE SWEET SPOT IS STILL THAT 25 - 34 AGE GROUP 18-24 YEARS 35-44 YEARS 45-54 YEARS 55-64 YEARS 65+ YEARS 2% 4% 10% 13% 14% 25-34 YEARS 16%
  20. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS 33%
  21. DO YOU OWN OR INTEND TO PURCHASE A A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS? WHILEINTHERESTOFTHEWORLD... 25% 16% 15% 14% 13% 13% 8% 8% 7% 6% 5% India Netherlands Hong Kong Singapore Brazil Australia Canada Germany USA UK France VR INTENDERS are concerned with the rise of AI1 in 10
  22. ARTIFICIAL INTELLIGENCE? ARE YOU CONCERNED WITH THE RISE OF
  23. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? 10% DON’T KNOW 32% YES 58% NO
  24. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN DON’T KNOW 8% 59% NO 32% YES 16% DON’T KNOW 53% NO 31% YES MEN AND WOMEN
  25. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? CONCERN OVER THE RISE OF AI TYPICALLY 41% 18-34 YEARS 37% 25-34 YEARS 32% 35-44 YEARS 29% 45-54 YEARS 28% 55-64 YEARS 31% 65+ YEARS DECREASES WITH AGE
  26. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? ARE SERIOUSLY CONCERNED WITH THE RISE OF AI 48% 44% 38% 34% 32% 30% India UAE Singapore Brazil Hong Kong Canada 30% 28% 27% 26% 20% Germany Australia UK US Netherlands FRANCE 59%
  27. ARE YOU CONCERNED WITH THE RISE OF ARTIFICAL INTELLIGENCE? ONE MORE THING... MORE LIKELY TO CONSIDER PURCHASING AN SD CAR WHEN THEY BECOME AVAILABLE MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT 12 MONTHS YET THESE RESPONDENTS ARE NO MORE LIKELY TO USE WEARABLES Global Ave. Among AI concerned 11% 40%VS RESPONDENTSTHATARECONCERNEDWITHTHERISEOFAIARE 60% 250% NO

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