1. THE FUTURE'S
SO BRIGHT,
OR IS IT?
NEW RESEARCH FOR LINKEDIN
SHINES A LIGHT ON WEARABLES,
VR, AI AND SELF-DRIVING CARS.

2. IS WEARABLE
TECHNOLOGY
PART OF YOUR DAILY LIFE?
(E.G., FITNESS TRACKER, IWATCH)

3. IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
1%
DON’T
KNOW
64%
NO
35%
YES

4. MEN AND
WOMEN
ARE JUST AS LIKELY
TO USE WEARABLES
35% 36%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

5. HOWEVER, THE USE OF WEARABLE
TECHNOLOGY INCREASES
WITH SENIORITY...
ENTRY
LEVEL 32%
SNRIC 35%
MANAGER 38%
DIRECTOR 42%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

6. …AT LEAST IT
DOES TO A
POINT AS IT
TAILS OFF
AMONG THE
ELITE
32%
PARTNER
40%
VP
38%
CXO
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

7. This goes hand in hand with age, where use of
wearable tech increases - to a point - among
older members
26%
18-24
YEARS
37%
25-34
YEARS
38%
35-44
YEARS
40%
45-54
YEARS
36%
55-64
YEARS
22%
65+
YEARS
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

8. USAGE DIFFERS BY
MARKET BY ALMOST
Brazil is leading
the way
UK sits at the bottom
alongside Australia
46% 31%
20%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

9. OTHER USAGE PERCENTAGES BY MARKET
38% 38% 37% 37% 36%37%40% 36% 30%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

10. SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME
AVAILABLE?

11. WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
28%
DON’T
KNOW
48%
NO
24%
YES

12. WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Openness to buying an SD car
when they become available drops
off sharply among members over
27%
18-24
YEARS
36%
25-34
YEARS
25%
35-44
YEARS
22%
45-54
YEARS
16%
55-64
YEARS
10%
65+
YEARS
34+

13. WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
ARE MOST OPEN TO SD CARS
More than 4 in 10
members from
India and UAE are
open to buying an
SD car
UK sits at the
bottom, just
below USA and
Australia
DEVELOPING MARKETS
47%
44%
13%

14. WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
37% 30% 30% 28% 26% 23% 22% 16% 16%
IN THE REST OF THE WORLD...

15. WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Half of all members that are open to
buying an SD car are also in market for
a VR headset in the next 12 months
GLOBAL
AVERAGE
ONE MORE THING...
2x
50%
These respondents are also slightly less
concerned with the rise of Artificial Intelligence
Global
Ave.32%28% VS

16. A VIRTUAL REALITY
HEADSET
DOYOUOWNORINTENDTOPURCHASE
IN THE NEXT 12 MONTHS?

17. DO YOU OWN OR INTEND TO PURCHASE A
A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T
KNOW

18. DO YOU OWN OR INTEND TO PURCHASE A
A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T
KNOW

19. DO YOU OWN OR INTEND TO PURCHASE A
A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
THE SWEET SPOT IS STILL THAT
25 - 34 AGE GROUP
18-24
YEARS
35-44
YEARS
45-54
YEARS
55-64
YEARS
65+
YEARS 2%
4%
10%
13%
14%
25-34
YEARS 16%

20. DO YOU OWN OR INTEND TO PURCHASE A
A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
A THIRD OF UAE
MEMBERS INTEND ON
BUYING A VR HEADSET
IN THE NEXT 12 MONTHS
33%

21. DO YOU OWN OR INTEND TO PURCHASE A
A VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
WHILEINTHERESTOFTHEWORLD...
25%
16%
15%
14%
13%
13%
8%
8%
7%
6%
5%
India
Netherlands
Hong Kong
Singapore
Brazil
Australia
Canada
Germany
USA
UK
France
VR INTENDERS
are concerned with the rise of AI1 in 10

22. ARTIFICIAL
INTELLIGENCE?
ARE YOU CONCERNED
WITH THE RISE OF

23. ARE YOU CONCERNED WITH THE RISE OF
ARTIFICAL INTELLIGENCE?
10%
DON’T
KNOW
32%
YES
58%
NO

24. ARE YOU CONCERNED WITH THE RISE OF
ARTIFICAL INTELLIGENCE?
BUT MEN ARE A LITTLE
MORE DEFINITE IN THEIR
THOUGHTS
CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN
DON’T
KNOW
8%
59%
NO
32%
YES
16%
DON’T
KNOW
53%
NO
31%
YES
MEN AND
WOMEN

25. ARE YOU CONCERNED WITH THE RISE OF
ARTIFICAL INTELLIGENCE?
CONCERN OVER THE RISE OF AI TYPICALLY
41%
18-34
YEARS
37%
25-34
YEARS
32%
35-44
YEARS
29%
45-54
YEARS
28%
55-64
YEARS
31%
65+
YEARS
DECREASES WITH AGE

26. ARE YOU CONCERNED WITH THE RISE OF
ARTIFICAL INTELLIGENCE?
ARE SERIOUSLY CONCERNED
WITH THE RISE OF AI
48%
44%
38%
34%
32%
30%
India
UAE
Singapore
Brazil
Hong Kong
Canada
30%
28%
27%
26%
20%
Germany
Australia
UK
US
Netherlands
FRANCE
59%

27. ARE YOU CONCERNED WITH THE RISE OF
ARTIFICAL INTELLIGENCE?
ONE MORE THING...
MORE LIKELY TO CONSIDER
PURCHASING AN SD CAR
WHEN THEY BECOME
AVAILABLE
MORE LIKELY TO PURCHASE
A VR HEADSET IN THE NEXT
12 MONTHS
YET THESE RESPONDENTS
ARE NO MORE LIKELY TO
USE WEARABLES
Global Ave. Among AI
concerned
11% 40%VS
RESPONDENTSTHATARECONCERNEDWITHTHERISEOFAIARE
60% 250% NO