Viral marketing di era digital
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Menggunakan sosial media sebagai tools marketing & branding diri, produk atau kegiatan sosial
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Viral marketing di era digital
- 1. Viral Marketing di Era Digital M. Sirod – Galery Maisya, Pajajaran Bogor, 24 Oktober 2015
- 3. Pengantar Branding • Passion • Apa alasan nyemplung ke bisnis yang kita geluti? • Brutal Facts • Fakta-fakta yang baik dan buruk tentang diri kita dan produk kita
- 4. Pengantar Branding 1. Brand DNA • Apa DNA produk kita yang mau kita jual? Case: Permen Kopi – Kopi Permen KOPIKO 2. Segmenting • Geography, Demography, Psychography, Behaviorist 3. Targeting • Geography, Demography, Psychography, Behaviorist diwakili 1 orang 4. Personality • Physical, Character, Style
- 5. Pengantar Branding 5. Positioning 6. Slogan 7. Movement 8. Call-to-action 9. Issue Management
- 8. Internet user di Asia Pasifik, Jan 2015
- 9. Internet user di Asia Pasifik, Jan 2015
- 10. Socmed Platform Publikasi User Aktf di media sosial yang digunakan setiap bulan (dalam jutaan)
- 11. Penggunaan Internet di berbagai regional dunia
- 13. The Digital Marketing Trend Map Purchase / Monetization Budgets & ROI Micro Trends Real-Time Instant Personalization Location-Based & Contextual Tactics Video Instant Messaging Email Search CRM Content Macro Trends & Enablers Mobile & Cross Channel IoT & Wearables Virtual Reality Big Data
- 14. Instant Messanger Trend • According to a recent research from Juniper, over 160 trillion instant messages will be sent by 2019, up from 43 trillion in 2015, on platforms such as WhatsApp, Facebook Messenger and Snapchat. Those platforms will overtake email to become the most popular digital communication channel in 2015, with 94.2 trillion messages sent, including text messages, instant messages, social media posts and emails. • SMS remains a key way for businesses to reach customers and get good engagement as SMS messages are usually read within 3 minutes or less.69% 31% TOTAL MESSAGES IN 2015 (TRILLION) SOURCE: JUNIPER RESEARCH Instant Messages Other Platforms
- 16. Viral Marketing Tips & Tricks
- 18. Trend Tips Menumpang trend / Issue
- 19. Trend Tips Menumpang trend / Issue
- 20. Trend Tips Soft Selling/Campaign – Meme
- 21. Trend Tips Soft Selling/Campaign – Meme
- 22. Trend Tips Soft Selling/Campaign – Meme
- 23. Trend Tips Location Based & Contextual
- 24. Digital AdVert
- 25. Digital Advert 1. Facebook Advert 2. Twitter Advert 3. Google Adsence 4. Instagram
- 26. Advert
- 27. Advert
- 28. Advert
- 29. Advert
- 30. Digital Advert – Multi Channel
- 31. Digital Advert – Multi Channel
- 32. Digital Advert – Multi Channel
- 33. Digital Advert – Multi Channel
- 34. Digital Advert – Multi Channel
- 35. Digital Advert – Multi Channel
- 36. Digital Advert – Multi Channel • Harusnya Youtube, tapi belum saya juga
- 37. Digital Advert – Multi Channel
- 38. Tools
- 39. Digital Tools Digital Tools : Google Play, iStore
- 40. Digital Tools Digital Tools : Google Play, iStore
- 41. Digital Tools Digital Tools : Contact Management
- 42. Digital Tools Digital Tools : Online/Cloud Documents
- 43. Digital Tools Digital Tools : Facebook Advert
- 44. Digital Tools Digital Tools : Facebook Advert
- 45. Digital Tools Digital Tools : Plain Text Editor
- 46. Digital Tools Digital Tools : Image Editor
- 47. Digital Tools Digital Tools : Image Editor
- 48. Digital Tools Digital Tools : Password Manager
- 49. Digital Tools Digital Tools : Mobile Banking
- 50. TERIMA KASIH