SlideShare a Scribd company logo
1 of 51
Download to read offline
Hashtag to use for selfies and social media posts
#puptaguigdigital
The Concept of Digital Marketing
In the INTERNET and SOCIAL MEDIA age, customers
can come from practically EVERYWHERE.
Digital Marketing is a set of marketing tactics used
to influence potentials customers who lurk in the
online world. It leverages the power of different
digital channels such as Google search, social
networks, email, and websites to generate
favorable actions from the current and
prospective customers.
The History of Digital Marketing
• The term “Digital Marketing” was first used in the 1990s,
along with the coming of the internet and the
developments of the Web 1.0 Platform.
• During the Web 1.0 Age, there was no such thing as
interaction, as the only activity was reading of content.
• In 1990, Archie, the world’s first Search Engine, was born.
• Banner Ads first appeared in 1993.
How It All Started
The History of Digital Marketing
• Yahoo! was launched in 1994. This provoked extensive
changes in the digital marketing space, with companies
optimizing their websites to pull in higher search engine
rankings.
• 1998: Birth of Google, MSN, and Yahoo! Web Search. Smaller
search engines were wiped out, and the Internet Bubble
started to burst.
• The first mobile marketing campaign (Universal Music) was
launched in 2001
• 2004: Gmail was launched, Google goes public, and Facebook
goes live.
The History of Digital Marketing
• Amazon’s e-commerce sales surpassed the $10
Billion mark in 2006.
• 2011: Web-use overtakes figures for TV viewership
among youth
• 2014: Mobile exceeds PC internet usage.
• 2015: The Rise of Predictive Analytics, Content
Marketing, and Wearable Technologies
Where is Digital Marketing Now?
- 82% Have a Clearly Defined Digital Marketing Strategy
- 1,876 Marketing Technology Vendors
- 60% of Marketers planning to increase their investments in
technology this year.
- Of $540 Billion allocated by companies and brands for
advertising and marketing initiatives, 69% will be used for content
management, performance optimization, and website development.
- Search is shifting beyond Search Engines. At the forefront of
expanded search are social networks that have integrated search
algorithms and capabilities into their features (Guided Searches in
Pinterest, and Facebook’s own search engine)
Current Stats of Digital Marketing
• World Population: 7 Billion
• Number of People Using the Internet:
- In Developed (1st World) Countries: 753 Million in 2008, 1.02 Billion in 2016
- In Developing (3rd World) Countries: 808 Million in 2008, 2.46 Billion in 2016
*From 23.1% in 2008, 47.1% or 3.4 Billion of today’s world’s population have
access to the Internet
Source: ITU World Telecommunication/ICT Indicators Database
• Number Social Media Users: 2.37 Billion
Leading Social Media Networks Worldwide:
- Facebook: 1.87 Billion Users
- WhatsApp: 1 Billion Users
- Facebook Messenger: 1 Billion Users
- QQ: 877 Million Users
- WeChat: 846 Million Users
Source: Statista: Global social networks ranked by number of users 2017
• Number of Mobile Users: 4.77 Billion
Digital Marketing in the Philippines
• Total Population: 103. 15 Million
• Active Internet Users: 47.13 Million
• Active Social Media Users: 48 Million
• Active Mobile Social Users: 41 Million
• Time Spent on Social Media Each Day: 3.7 Hours
• Top Facebook Users: 20-29-Year-Olds aka Millenials
Source: WeAreSocial: Social Media and Digital Stats in The Philippines
2016
With the advent of advances in digital,
online and social media, along with the
evolving customer’s experiences, Digital
Marketing has gone from being an isolated
discipline and instead becomes a staple in
today’s business world.
Digital Marketing is Today’s Marketing.
How Does Digital Marketing Works?
Step 1: Market Research – Done to better understand your target
audience and create a tailored marketing strategy.
How to do Digital Marketing
• Identify Your Unique Selling Points
• Identify Your Key Products and Service
• Identify Your Target Market
Step 2: Strategy – Provides clear roadmap on marketing and allows
you to reach your targeted audience more effectively
• Goal Setting
• Approach: Direct or Indirect Marketing?
• Channels and Tactics to be used
• Creation of Offers and Promotional Messages
• Detail-by-Detail Steps Execution
Step 3: Implementation
• Traditional advertising has lost its dominance and touch
• Internet advertising already surpassed AD spending on
cable and TV
• 72% of consumers want to CONNECT WITH BRANDS
using integrated digital marketing strategies
1. The actual marketing Steps and Guidelines
2. Stick to the Marketing Plan and Strategy
3. Work Consistently
3 Ingredients for a Successful Digital Marketing Implementation
Step 4: Optimization
• While many have succeeded in their Digital
Marketing campaigns, many have also failed
miserably.
• The reason for failure is NOT that the
campaigns lack creativity, quality materials, and
qualified personnel...
• It’s because they failed to establish Marketing
Analysis and Optimization
Importance of Marketing Optimization
• Identify what’s working and what’s not
• Check which marketing channels produce the most
traffic and conversions
• Check your visitor’s DEMOGRAPHICS and BEHAVIOR
• Uncover NEW OPPORTUNITIES
1. Web analytics utilization
2. Data analysis
3. Optimized activities and
re-planning based on actual data
Most Important Aspects of Analysis and Optimization
How Does Digital Marketing Works?
Why Digital Marketing?
1. It provides SMBs the chance to compete and attract their share of targeted
traffic. Small-scale ventures now have the resources to perform sales and marketing
processes that were previously available only to large corporations.
2. It’s More COST-EFFECTIVE than Traditional Marketing methods. 40% of SMBs
getting significant savings by using digital marketing methods of promotion for their
products and services. Digital marketers get better Cost-Per-Lead (CPL) compared to
other marketing channels
In the digital arena where business and commerce are heading to,
Digital Marketing tools and techniques provide business owners the
best chances for competition, survival and even business growth.
Source: Gartner’s Digital Marketing Spend Report, HubSpot
Why Digital Marketing?
3. It Generates HIGHER Conversion Rates.
The conversion rate is the measure of success for businesses using digital marketing to
promote their products and services online. For SMBs, using Digital Marketing can
increase their conversion rate by over 24%.
4. It Helps Generate BETTER Revenues.
Companies using digital marketing strategies have 2.8X better revenue growth
expectancy and 3.3X better chances of expanding their workforce and business.
Why Digital Marketing?
5. It Facilitates INTERACTION with Targeted Audiences. One of the reasons why
digital marketing is taking over traditional marketing channels is the ability of
Internet marketing tools to interact with targeted audiences in real time.
Benefits of 2-Way Marketing:
- Precise Market Targeting
- Increased Customer Satisfaction and Experience
- Increased Customer Retention
- More Revenue through Personalized Offers
- Increase Cross-sell and Upsell rates
- Marketing Efficiency and Quick Time to Value
Why Digital Marketing?
6. It Caters to Mobile Consumer.
More people are now using their mobile devices to access the information
superhighway than desktops and laptops. From mobile apps to mobile-
friendly websites, digital marketing helps businesses to tap this increasing
sector of the market.
7. It Provides Better ROI.
The key to success in digital marketing is to generate a steady flow of
targeted traffic that converts to Sales and Leads. When done well, digital
marketing can improve ROI by up to 300%.
Why Digital Marketing?
8. Digital Marketing Earns People’s Trust.
Michael Brenner, CEO of Marketing Insider Group, once said that “Marketing
is a Conversation”. True enough, Brands that provides the right content at
the right time creates deeper connections with their target customers.
Deeper connection leads to trust. And when given the choice, people will
only patronize brands that they truly know, like and trust!
SEARCH ENGINE OPTIMIZATION (SEO)
Digital Marketing Tactics and Strategies
SEO is vital for Digital Marketing because:
93% of ONLINE EXPERIENCES begin by using a search engine
50% of mobile visitors who conducted local search visited a
store within the day.
And 34% conducted on computer did the same.
SEO is the process of making your website
and business WORTHY for ranking at the
top of SEARCH ENGINE RESULTS PAGES
THE SEO FRAMEWORK
SEO in the FLESH
The Philippines remain a GOOD TARGET for
Search Marketing this year and the next
84% of Filipino Internet users engaged in
some form of online search activity each day
63% of Filipinos conduct their search queries
through their mobile gadgets each day
Filipino search usage is
broken down according to:
69% - at home
21% - on the move
17% - inside a store
14% - while on a public transport
SEO is good for BUSINESSES who:
Have LONG TERM GOALS of appearing on the
1st page of SEARCH ENGINE RESULTS while
getting FREE TARGETED TRAFFIC and exposure
SOCIAL MEDIA MARKETING (Paid and Organic)
SMM is the process of utilizing the TOP
SOCIAL SITES to create brand awareness,
drive conversation and connect to the most
targeted audience as possible
- Social media users have risen by 176 million last 2015
- Up to 96% of Small Business Owners use Social
Media Marketing
The Philippine online community
is still crazy over SOCIAL MEDIA
Filipinos spend an average of 3.7 hours each
day engrossed in their favorite social network
94% of internet users in the Philippines have
active Facebook Accounts
In comparison, only 54% of American
netizens use Facebook
Filipinos are RELYING more on social media for
COMMUNICATING with friends and loved ones
Facebook Messenger is used by as much as
94% of Filipino Internet users
Filipinos are the MOST ENGAGED SOCIAL
MEDIA USERS in the Asia-Pacific region
Social Media Marketing in the FLESH
Right ad paid social media
ads on Facebooks.
Social Media Marketing in the FLESH
Timeline paid social media
ad on Facebook
SOCIAL MEDIA MARKETING is good for
BUSINESSES who want to:
• Increase BRAND AWARENESS
• Reach MORE PEOPLE
• Drive LEADS
• GENERATE contests and promos
PAY-PER-CLICK MARKETING (PPC)
PPC Marketing is the process of using TOP
PPC NETWORKS such as Google Adwords
to reach potential customers who:
- Already have a NEED for
products and services
- Are ACTIVELY SEARCHING
for these needs online
85% of Filipino Internet users search and watch ONLINE
VIDEOS about the brands, products and services they are
interested in before they buy
Most won’t mind an ONLINE AD
83% believe that Ads that provide RELEVANT
IFORMATION can actually make their lives easier
Google PPC Ads in the FLESH
Since the use of Ad Blocker plugins has become rampant
since last year, Companies are now slowly shifting their
online advertising method to NATIVE ADVERTISING
Popular international media websites are
already using this form of advertising in
their sites
It is used by local counterparts including
GMANetwork.com and ABS-CBNNews.com
among others
Native PPC Ads in the FLESH
PAY-PER-CLICK MARKETING is good for
BUSINESSES who want to:
• Get TARGETED TRAFFIC quickly
• Generate LEADS and
• Increase SALES and profits
FACEBOOK MARKETING
Facebook Marketing is the process of using
and maximizing Facebook’s ADVERTISING
PLATFORM to boost brand awareness and
reach more customers online
- You can reach out to almost any kind
of GENERAL CONSUMER
- You just need to learn in what groups and pages your
targeted customer stay frequently go to at Facebook
FACEBOOK MARKETING is good for
BUSINESSES who want to:
• Specifically USE FACEBOOK TO REACH
OUT to a SPECIFIC MARKET and
• Get TRAFFIC QUICKLY
What Now?
- Study and learn more about digital marketing.
- Apply what you learned in your future business.
- Apply for a job in the digital marketing industry
Careers in Digital Marketing Industry and their
Median Salary (Philippines):
• Digital Marketing Manager- P689,416
• Analytics Specialist- P456,000
• CRM and Email Marketing Manager- P210,000
• Copywriter- P236,469
Careers in Digital Marketing Industry and their
Median Salary (Philippines):
• Content Marketing Specialist- P360,000
• SEO Specialist- P264,000
• Social Media Marketing Expert- P228,000
• Conversion Rate Optimizer- P246,000
Source: PayScale
Hashtag to use for selfies and social media posts
#puptaguigdigital

More Related Content

What's hot

What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingSW SOFTTECH
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing ProposalDebojyoti Ghosh
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview Darshan Torane
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Youtube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaYoutube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaSimplilearn
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101David Zuckerman
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategydletwin
 
Digital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher KhanDigital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher KhanShamsher Khan
 
Benefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing ExpertsBenefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing Expertsbrandhype
 

What's hot (20)

What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
Digital marketing feroz
Digital marketing ferozDigital marketing feroz
Digital marketing feroz
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
Youtube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshalaYoutube marketing digital-marketing-paathshala
Youtube marketing digital-marketing-paathshala
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
Digital marketing explainer
Digital marketing explainerDigital marketing explainer
Digital marketing explainer
 
Digital marketing fundamentals
Digital marketing fundamentals Digital marketing fundamentals
Digital marketing fundamentals
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
 
Digital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher KhanDigital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher Khan
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Benefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing ExpertsBenefits of digital marketing: Digital Marketing Experts
Benefits of digital marketing: Digital Marketing Experts
 

Viewers also liked

Multi-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success RecipeMulti-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success RecipeJomer Gregorio
 
DLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideDLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing OverviewAnton Koekemoer
 
Book summary: Good strategy bad strategy
Book summary: Good strategy bad strategyBook summary: Good strategy bad strategy
Book summary: Good strategy bad strategySK Dutta
 
10 Life Lessons From The Big Bang Theory
10 Life Lessons From The Big Bang Theory10 Life Lessons From The Big Bang Theory
10 Life Lessons From The Big Bang TheoryNathan Young
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingAdvanced Media Productions
 
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies (SoDA) 2011 Digital Marketing OutlookSociety of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies (SoDA) 2011 Digital Marketing OutlookSociety of Digital Agencies
 
Internet Marketing Proposal & SEO/Search Engine Rank Report
Internet Marketing Proposal & SEO/Search Engine Rank Report Internet Marketing Proposal & SEO/Search Engine Rank Report
Internet Marketing Proposal & SEO/Search Engine Rank Report KJ Proweb
 
Top 50 Online Marketing Tools You Should Be Using
Top 50 Online Marketing Tools You Should Be UsingTop 50 Online Marketing Tools You Should Be Using
Top 50 Online Marketing Tools You Should Be UsingKevin Gibbons
 
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in IndoreDigital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in IndoreInternet and Mobile Association of India
 
Michael porter perspective on strategy
Michael porter perspective on strategyMichael porter perspective on strategy
Michael porter perspective on strategyMichaelcmcdermott
 
Post Digital Marketing 2009
Post Digital Marketing 2009Post Digital Marketing 2009
Post Digital Marketing 2009Helge Tennø
 
A rumelt perpsective on good strategy
A rumelt perpsective on good strategyA rumelt perpsective on good strategy
A rumelt perpsective on good strategyMichaelcmcdermott
 
Vioale digital marketing proposal 2
Vioale digital marketing proposal 2Vioale digital marketing proposal 2
Vioale digital marketing proposal 2Fahdly Saputra
 
Decoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeDecoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeBen Lindberg
 
2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing PresentationJomer Gregorio
 

Viewers also liked (20)

Multi-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success RecipeMulti-channel Digital Marketing Success Recipe
Multi-channel Digital Marketing Success Recipe
 
DLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing GuideDLSU Manila Technical Digital Marketing Guide
DLSU Manila Technical Digital Marketing Guide
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Book summary: Good strategy bad strategy
Book summary: Good strategy bad strategyBook summary: Good strategy bad strategy
Book summary: Good strategy bad strategy
 
10 Life Lessons From The Big Bang Theory
10 Life Lessons From The Big Bang Theory10 Life Lessons From The Big Bang Theory
10 Life Lessons From The Big Bang Theory
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media Marketing
 
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies (SoDA) 2011 Digital Marketing OutlookSociety of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
 
Online Marketing Optimization
Online Marketing OptimizationOnline Marketing Optimization
Online Marketing Optimization
 
Digital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion LabelsDigital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion Labels
 
Internet Marketing Proposal & SEO/Search Engine Rank Report
Internet Marketing Proposal & SEO/Search Engine Rank Report Internet Marketing Proposal & SEO/Search Engine Rank Report
Internet Marketing Proposal & SEO/Search Engine Rank Report
 
Top 50 Online Marketing Tools You Should Be Using
Top 50 Online Marketing Tools You Should Be UsingTop 50 Online Marketing Tools You Should Be Using
Top 50 Online Marketing Tools You Should Be Using
 
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in IndoreDigital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
Digital Gurukul E-Brochure - Award Winning Digital Marketing Institute in Indore
 
Michael porter perspective on strategy
Michael porter perspective on strategyMichael porter perspective on strategy
Michael porter perspective on strategy
 
Post Digital Marketing 2009
Post Digital Marketing 2009Post Digital Marketing 2009
Post Digital Marketing 2009
 
A rumelt perpsective on good strategy
A rumelt perpsective on good strategyA rumelt perpsective on good strategy
A rumelt perpsective on good strategy
 
Vioale digital marketing proposal 2
Vioale digital marketing proposal 2Vioale digital marketing proposal 2
Vioale digital marketing proposal 2
 
Decoding the Digital Marketing Landscape
Decoding the Digital Marketing LandscapeDecoding the Digital Marketing Landscape
Decoding the Digital Marketing Landscape
 
Digital Marketing (PP)
Digital Marketing (PP)Digital Marketing (PP)
Digital Marketing (PP)
 
2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation2016 Multi-channel Digital Marketing Presentation
2016 Multi-channel Digital Marketing Presentation
 
Optical industry
Optical industryOptical industry
Optical industry
 

Similar to The Fundamentals of Digital Marketing - PUP Taguig Presentation

digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptxSaif Uddin
 
Introduction of digital marketing
Introduction of digital marketingIntroduction of digital marketing
Introduction of digital marketingTamnna Choudhary
 
Shivam | Summer Internship Report |
Shivam | Summer Internship Report |Shivam | Summer Internship Report |
Shivam | Summer Internship Report |shivam mishra
 
Intro In Digital Marketing
Intro In Digital MarketingIntro In Digital Marketing
Intro In Digital MarketingLamiaa Ahmed
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketingFalak Naaz
 
Digital marketing
Digital marketingDigital marketing
Digital marketingFalak Naaz
 
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptxBBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptxAnshikaThakur73
 
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA III Introduction to Digital Marketing (Module-I) (1).pptxBBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA III Introduction to Digital Marketing (Module-I) (1).pptxAyushkashyap89
 
Digital-Marketing-Overview (4).ppt
Digital-Marketing-Overview (4).pptDigital-Marketing-Overview (4).ppt
Digital-Marketing-Overview (4).pptpixelsinfosys
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
 
Digital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfDigital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfNitishBhardwaj862042
 
Lecture_two_Digital_marketing.pptx
Lecture_two_Digital_marketing.pptxLecture_two_Digital_marketing.pptx
Lecture_two_Digital_marketing.pptxAmanyaLaban
 
Digiral marketing bibners guid Book By ankit mohapatra
Digiral marketing bibners guid Book By ankit mohapatraDigiral marketing bibners guid Book By ankit mohapatra
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
 
Digital marketing planning #DMELeeds
Digital marketing planning #DMELeedsDigital marketing planning #DMELeeds
Digital marketing planning #DMELeedsAndy Lima
 

Similar to The Fundamentals of Digital Marketing - PUP Taguig Presentation (20)

digital marketing.pptx
digital marketing.pptxdigital marketing.pptx
digital marketing.pptx
 
Digital Marketing.docx
Digital Marketing.docxDigital Marketing.docx
Digital Marketing.docx
 
Digital Marketing Donna.docx
Digital Marketing Donna.docxDigital Marketing Donna.docx
Digital Marketing Donna.docx
 
Introduction of digital marketing
Introduction of digital marketingIntroduction of digital marketing
Introduction of digital marketing
 
Shivam | Summer Internship Report |
Shivam | Summer Internship Report |Shivam | Summer Internship Report |
Shivam | Summer Internship Report |
 
Intro In Digital Marketing
Intro In Digital MarketingIntro In Digital Marketing
Intro In Digital Marketing
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
digital marketing
digital marketingdigital marketing
digital marketing
 
Affiliate marketing pro 2021
Affiliate marketing pro 2021Affiliate marketing pro 2021
Affiliate marketing pro 2021
 
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptxBBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
BBA_III_Introduction_to_Digital_Marketing_(Module-I)_(1)[1].pptx
 
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA III Introduction to Digital Marketing (Module-I) (1).pptxBBA III Introduction to Digital Marketing (Module-I) (1).pptx
BBA III Introduction to Digital Marketing (Module-I) (1).pptx
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital-Marketing-Overview (4).ppt
Digital-Marketing-Overview (4).pptDigital-Marketing-Overview (4).ppt
Digital-Marketing-Overview (4).ppt
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and services
 
Digital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdfDigital_Marketing_Definition_History_Str.pdf
Digital_Marketing_Definition_History_Str.pdf
 
Lecture_two_Digital_marketing.pptx
Lecture_two_Digital_marketing.pptxLecture_two_Digital_marketing.pptx
Lecture_two_Digital_marketing.pptx
 
Digiral marketing bibners guid Book By ankit mohapatra
Digiral marketing bibners guid Book By ankit mohapatraDigiral marketing bibners guid Book By ankit mohapatra
Digiral marketing bibners guid Book By ankit mohapatra
 
Digital marketing planning #DMELeeds
Digital marketing planning #DMELeedsDigital marketing planning #DMELeeds
Digital marketing planning #DMELeeds
 

More from Jomer Gregorio

Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Jomer Gregorio
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Jomer Gregorio
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingJomer Gregorio
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmJomer Gregorio
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesJomer Gregorio
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesJomer Gregorio
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsJomer Gregorio
 

More from Jomer Gregorio (20)

Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024Graphic Design Trends to Focus On in 2024
Graphic Design Trends to Focus On in 2024
 
Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024Top Marketing Channels to Leverage in 2024
Top Marketing Channels to Leverage in 2024
 
2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development2024 Vision: Emerging Trends in Web Design and Development
2024 Vision: Emerging Trends in Web Design and Development
 
Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024Top Social Media Marketing Trends to Follow in 2024
Top Social Media Marketing Trends to Follow in 2024
 
Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024Stats and Trends Defining Visual Marketing in 2024
Stats and Trends Defining Visual Marketing in 2024
 
Stats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot IgnoreStats on Facebook Reels Marketers Cannot Ignore
Stats on Facebook Reels Marketers Cannot Ignore
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024
 
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen ZDigital Marketing Strategies to Leverage the Buying Power of Gen Z
Digital Marketing Strategies to Leverage the Buying Power of Gen Z
 
Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024Trends and Strategies for PPC Advertising in 2024
Trends and Strategies for PPC Advertising in 2024
 
Video Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing PlanVideo Marketing Trends to Incorporate into Your Marketing Plan
Video Marketing Trends to Incorporate into Your Marketing Plan
 
Digital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
 
How AI Can Transform SEO Link Building
How AI Can Transform SEO Link BuildingHow AI Can Transform SEO Link Building
How AI Can Transform SEO Link Building
 
Questions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO FirmQuestions To Ask Before Hiring a White Label SEO Firm
Questions To Ask Before Hiring a White Label SEO Firm
 
Understanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best PracticesUnderstanding Google's Mobile-First Indexing and Best Practices
Understanding Google's Mobile-First Indexing and Best Practices
 
SEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO ServicesSEO Reseller: An Agency's Guide to Reselling SEO Services
SEO Reseller: An Agency's Guide to Reselling SEO Services
 
Leverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More LeadsLeverage Visual Storytelling to Win More Leads
Leverage Visual Storytelling to Win More Leads
 

Recently uploaded

Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 

Recently uploaded (20)

Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 

The Fundamentals of Digital Marketing - PUP Taguig Presentation

  • 1. Hashtag to use for selfies and social media posts #puptaguigdigital
  • 2. The Concept of Digital Marketing In the INTERNET and SOCIAL MEDIA age, customers can come from practically EVERYWHERE. Digital Marketing is a set of marketing tactics used to influence potentials customers who lurk in the online world. It leverages the power of different digital channels such as Google search, social networks, email, and websites to generate favorable actions from the current and prospective customers.
  • 3. The History of Digital Marketing • The term “Digital Marketing” was first used in the 1990s, along with the coming of the internet and the developments of the Web 1.0 Platform. • During the Web 1.0 Age, there was no such thing as interaction, as the only activity was reading of content. • In 1990, Archie, the world’s first Search Engine, was born. • Banner Ads first appeared in 1993. How It All Started
  • 4. The History of Digital Marketing • Yahoo! was launched in 1994. This provoked extensive changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. • 1998: Birth of Google, MSN, and Yahoo! Web Search. Smaller search engines were wiped out, and the Internet Bubble started to burst. • The first mobile marketing campaign (Universal Music) was launched in 2001 • 2004: Gmail was launched, Google goes public, and Facebook goes live.
  • 5. The History of Digital Marketing • Amazon’s e-commerce sales surpassed the $10 Billion mark in 2006. • 2011: Web-use overtakes figures for TV viewership among youth • 2014: Mobile exceeds PC internet usage. • 2015: The Rise of Predictive Analytics, Content Marketing, and Wearable Technologies
  • 6. Where is Digital Marketing Now? - 82% Have a Clearly Defined Digital Marketing Strategy - 1,876 Marketing Technology Vendors - 60% of Marketers planning to increase their investments in technology this year. - Of $540 Billion allocated by companies and brands for advertising and marketing initiatives, 69% will be used for content management, performance optimization, and website development. - Search is shifting beyond Search Engines. At the forefront of expanded search are social networks that have integrated search algorithms and capabilities into their features (Guided Searches in Pinterest, and Facebook’s own search engine)
  • 7. Current Stats of Digital Marketing • World Population: 7 Billion • Number of People Using the Internet: - In Developed (1st World) Countries: 753 Million in 2008, 1.02 Billion in 2016 - In Developing (3rd World) Countries: 808 Million in 2008, 2.46 Billion in 2016 *From 23.1% in 2008, 47.1% or 3.4 Billion of today’s world’s population have access to the Internet Source: ITU World Telecommunication/ICT Indicators Database
  • 8. • Number Social Media Users: 2.37 Billion Leading Social Media Networks Worldwide: - Facebook: 1.87 Billion Users - WhatsApp: 1 Billion Users - Facebook Messenger: 1 Billion Users - QQ: 877 Million Users - WeChat: 846 Million Users Source: Statista: Global social networks ranked by number of users 2017 • Number of Mobile Users: 4.77 Billion
  • 9. Digital Marketing in the Philippines • Total Population: 103. 15 Million • Active Internet Users: 47.13 Million • Active Social Media Users: 48 Million • Active Mobile Social Users: 41 Million • Time Spent on Social Media Each Day: 3.7 Hours • Top Facebook Users: 20-29-Year-Olds aka Millenials Source: WeAreSocial: Social Media and Digital Stats in The Philippines 2016
  • 10. With the advent of advances in digital, online and social media, along with the evolving customer’s experiences, Digital Marketing has gone from being an isolated discipline and instead becomes a staple in today’s business world. Digital Marketing is Today’s Marketing.
  • 11. How Does Digital Marketing Works?
  • 12. Step 1: Market Research – Done to better understand your target audience and create a tailored marketing strategy. How to do Digital Marketing • Identify Your Unique Selling Points • Identify Your Key Products and Service • Identify Your Target Market
  • 13. Step 2: Strategy – Provides clear roadmap on marketing and allows you to reach your targeted audience more effectively • Goal Setting • Approach: Direct or Indirect Marketing? • Channels and Tactics to be used • Creation of Offers and Promotional Messages • Detail-by-Detail Steps Execution
  • 14. Step 3: Implementation • Traditional advertising has lost its dominance and touch • Internet advertising already surpassed AD spending on cable and TV • 72% of consumers want to CONNECT WITH BRANDS using integrated digital marketing strategies
  • 15. 1. The actual marketing Steps and Guidelines 2. Stick to the Marketing Plan and Strategy 3. Work Consistently 3 Ingredients for a Successful Digital Marketing Implementation
  • 16. Step 4: Optimization • While many have succeeded in their Digital Marketing campaigns, many have also failed miserably. • The reason for failure is NOT that the campaigns lack creativity, quality materials, and qualified personnel... • It’s because they failed to establish Marketing Analysis and Optimization
  • 17. Importance of Marketing Optimization • Identify what’s working and what’s not • Check which marketing channels produce the most traffic and conversions • Check your visitor’s DEMOGRAPHICS and BEHAVIOR • Uncover NEW OPPORTUNITIES
  • 18. 1. Web analytics utilization 2. Data analysis 3. Optimized activities and re-planning based on actual data Most Important Aspects of Analysis and Optimization
  • 19. How Does Digital Marketing Works?
  • 20. Why Digital Marketing? 1. It provides SMBs the chance to compete and attract their share of targeted traffic. Small-scale ventures now have the resources to perform sales and marketing processes that were previously available only to large corporations. 2. It’s More COST-EFFECTIVE than Traditional Marketing methods. 40% of SMBs getting significant savings by using digital marketing methods of promotion for their products and services. Digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth. Source: Gartner’s Digital Marketing Spend Report, HubSpot
  • 21. Why Digital Marketing? 3. It Generates HIGHER Conversion Rates. The conversion rate is the measure of success for businesses using digital marketing to promote their products and services online. For SMBs, using Digital Marketing can increase their conversion rate by over 24%. 4. It Helps Generate BETTER Revenues. Companies using digital marketing strategies have 2.8X better revenue growth expectancy and 3.3X better chances of expanding their workforce and business.
  • 22. Why Digital Marketing? 5. It Facilitates INTERACTION with Targeted Audiences. One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Benefits of 2-Way Marketing: - Precise Market Targeting - Increased Customer Satisfaction and Experience - Increased Customer Retention - More Revenue through Personalized Offers - Increase Cross-sell and Upsell rates - Marketing Efficiency and Quick Time to Value
  • 23. Why Digital Marketing? 6. It Caters to Mobile Consumer. More people are now using their mobile devices to access the information superhighway than desktops and laptops. From mobile apps to mobile- friendly websites, digital marketing helps businesses to tap this increasing sector of the market. 7. It Provides Better ROI. The key to success in digital marketing is to generate a steady flow of targeted traffic that converts to Sales and Leads. When done well, digital marketing can improve ROI by up to 300%.
  • 24. Why Digital Marketing? 8. Digital Marketing Earns People’s Trust. Michael Brenner, CEO of Marketing Insider Group, once said that “Marketing is a Conversation”. True enough, Brands that provides the right content at the right time creates deeper connections with their target customers. Deeper connection leads to trust. And when given the choice, people will only patronize brands that they truly know, like and trust!
  • 26. Digital Marketing Tactics and Strategies SEO is vital for Digital Marketing because: 93% of ONLINE EXPERIENCES begin by using a search engine 50% of mobile visitors who conducted local search visited a store within the day. And 34% conducted on computer did the same. SEO is the process of making your website and business WORTHY for ranking at the top of SEARCH ENGINE RESULTS PAGES
  • 28. SEO in the FLESH
  • 29. The Philippines remain a GOOD TARGET for Search Marketing this year and the next 84% of Filipino Internet users engaged in some form of online search activity each day 63% of Filipinos conduct their search queries through their mobile gadgets each day
  • 30. Filipino search usage is broken down according to: 69% - at home 21% - on the move 17% - inside a store 14% - while on a public transport
  • 31. SEO is good for BUSINESSES who: Have LONG TERM GOALS of appearing on the 1st page of SEARCH ENGINE RESULTS while getting FREE TARGETED TRAFFIC and exposure
  • 32. SOCIAL MEDIA MARKETING (Paid and Organic)
  • 33. SMM is the process of utilizing the TOP SOCIAL SITES to create brand awareness, drive conversation and connect to the most targeted audience as possible - Social media users have risen by 176 million last 2015 - Up to 96% of Small Business Owners use Social Media Marketing
  • 34. The Philippine online community is still crazy over SOCIAL MEDIA Filipinos spend an average of 3.7 hours each day engrossed in their favorite social network 94% of internet users in the Philippines have active Facebook Accounts In comparison, only 54% of American netizens use Facebook
  • 35. Filipinos are RELYING more on social media for COMMUNICATING with friends and loved ones Facebook Messenger is used by as much as 94% of Filipino Internet users Filipinos are the MOST ENGAGED SOCIAL MEDIA USERS in the Asia-Pacific region
  • 36. Social Media Marketing in the FLESH Right ad paid social media ads on Facebooks.
  • 37. Social Media Marketing in the FLESH Timeline paid social media ad on Facebook
  • 38. SOCIAL MEDIA MARKETING is good for BUSINESSES who want to: • Increase BRAND AWARENESS • Reach MORE PEOPLE • Drive LEADS • GENERATE contests and promos
  • 40. PPC Marketing is the process of using TOP PPC NETWORKS such as Google Adwords to reach potential customers who: - Already have a NEED for products and services - Are ACTIVELY SEARCHING for these needs online
  • 41. 85% of Filipino Internet users search and watch ONLINE VIDEOS about the brands, products and services they are interested in before they buy Most won’t mind an ONLINE AD 83% believe that Ads that provide RELEVANT IFORMATION can actually make their lives easier
  • 42. Google PPC Ads in the FLESH
  • 43. Since the use of Ad Blocker plugins has become rampant since last year, Companies are now slowly shifting their online advertising method to NATIVE ADVERTISING Popular international media websites are already using this form of advertising in their sites It is used by local counterparts including GMANetwork.com and ABS-CBNNews.com among others
  • 44. Native PPC Ads in the FLESH
  • 45. PAY-PER-CLICK MARKETING is good for BUSINESSES who want to: • Get TARGETED TRAFFIC quickly • Generate LEADS and • Increase SALES and profits
  • 47. Facebook Marketing is the process of using and maximizing Facebook’s ADVERTISING PLATFORM to boost brand awareness and reach more customers online - You can reach out to almost any kind of GENERAL CONSUMER - You just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook
  • 48. FACEBOOK MARKETING is good for BUSINESSES who want to: • Specifically USE FACEBOOK TO REACH OUT to a SPECIFIC MARKET and • Get TRAFFIC QUICKLY
  • 49. What Now? - Study and learn more about digital marketing. - Apply what you learned in your future business. - Apply for a job in the digital marketing industry Careers in Digital Marketing Industry and their Median Salary (Philippines): • Digital Marketing Manager- P689,416 • Analytics Specialist- P456,000 • CRM and Email Marketing Manager- P210,000 • Copywriter- P236,469
  • 50. Careers in Digital Marketing Industry and their Median Salary (Philippines): • Content Marketing Specialist- P360,000 • SEO Specialist- P264,000 • Social Media Marketing Expert- P228,000 • Conversion Rate Optimizer- P246,000 Source: PayScale
  • 51. Hashtag to use for selfies and social media posts #puptaguigdigital