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Promotion Mix

King Julian
King Julian
King JulianMBA Marketing Student at University

Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.

Promotion Mix

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Marketing Communication Process,[object Object],&,[object Object],Promotion Mix,[object Object],Powered By,[object Object],Ankur Chandel (ankurchandel@ymail.com),[object Object],Jyotsnavarun (v.jyotsna@yahoo.com),[object Object]
Purpose of Marketing Communication,[object Object],[object Object]
  May also be effective in affecting the price elasticity of demand (non-price competition).
  The marketing communications strategy of a firm must be coordinated and linked with concepts such as target segments, positioning, differentiation, and branding.
  To influence feelings, beliefs, or behaviour of the target customers.,[object Object]
Marketing Communication Process,[object Object],Noise,[object Object],[object Object]

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Promotion Mix