Viral MarketingIssues and Challenges By Dibyadip Das
Objective of StudyWhat we get to know ?1 To Understand the process of Viral Marketing2 To Observe usefulness of Viral Marketing
What does a virus have to do with Marketing ? Like Viruses, it takes advantage of rapid multiplication to explode the message to thousands – or even to millions
What is Viral Marketing ? 1 Refers to marketing 2 Marketing Phenomenon that techniques that use pre- facilitates and encourages existing social networks to people to pass along a produce increases in brand marketing message awareness through self- voluntarily. replicating viral processes, analogous to the spread of viruses or computer viruses.
Origination Among the first to write about Tim Draper and viral marketing Steve Jurvetson on the Internet of the venture was the media capital firm critic Douglas The term was Draper Fisher Rushkoff later popularized Jurvetson in by Rayport in the 1997 to describe 1996 Fast Hotmails In early 90’s, the Company article practice of Term was "The Virus of coined by two appending Marketing," advertising to Professors from Harvard outgoing mail Business School from their users.1990
Popularlity The Graph potrayes the Growth 6 of Viral Growth Marketing. 5 4 1 2 3 199 199 200 200 200 201 0 5 0 5 8 0
Types of Viral Marketing 1 Pass-Long 2 Buzz-Marketing 3 Incentive Viral 4 Undercover-Marketing 5 User Managed Database
TypesPass-Long A short note that will be sent on to1 the other internet users and it is usually to the footer of Electronic Messages E.g.: www.gmail.com Buzz-Marketing This is an example text. Go ahead and replace it with your own text. This is an example text. 2 Involves celebrities Go ahead and replace it with discussing about products and experiences with a hint of Controversy
Types This is an example text. GoIncentive Viral ahead and replace it with your own text. This is an example text. It call the user to take action Go ahead and replace it with 3 in order to be rewarded. Undercover-Marketing This is an example text. Go ahead and replace it with your own text. This is an example text. 4 It occurs when people do Go ahead and replace it with not know they are being marketed to..
TypesUser Managed Database It refers to different5 database of prospects that clients generate themselves with the help of online service providers.
Issues • Issues of Spam • Generally Focuses on Short Term Success • Negetive Publicity • Brand Dilution • Association with Unknown groups
Challenges • Customer Communication Through Internet. • Good web marketing strategy. • Turning a profit by attracting customer. • Set everything up in the self- imposed time restriction.