1. 22–23
APRIL 2015
Suntec Convention Centre, Singapore
www.terrapinn.com/digitalmarketingasia
Early bird pass
is now available
Book online now!
Collocated with:
Ideas, technology and
ROI for digital marketers

2. IN 2015 ASIAN MARKETERS ARE
INVESTING IN: MOBILE MARKETING,
CONTENT MARKETING AND
SEARCH ENGINE MARKETING
www.terrapinn.com/digitalmarketingasia
Consumers are changing in the way they receive, consume and interpret content.
The customer now seek social and mobile channels in their search for new
products and services. Brands in turn are focusing on digital to deliver interesting
content to customers.
With a smartphone proliferation of 65% in Asia, it is no news that businesses are
targeting the mobile as a necessary marketing platform. Sharing through social
media is gaining popularity with the tech-savvy generation. Opportunities for
marketers are endless in these channels.
The winning brands are the ones who create the best content and deliver it
through the right channel. But what is the best digital strategy?
Digital Marketing Show Asia 2015 is the best place to help you strategise your
next marketing move and learn about the best stories in the industry. We’re
having brands who hold the forefront in digital marketing:
The Social-Networker
Director, Product Strategy & Sales of Asia Pacific, Americas & Emerging Markets,
Twitter
The Strategist
Daan van Rossum, Strategy Director, OgilvyOne Singapore
The Futurist
Robert Scoble, Age of Context
Our event offers inspiration, practical advice and networking with your peers.
Welcome to Digital Marketing Show Asia 2015.
WELCOME TO THE AGE OF
DIGITAL MARKETING

3. www.terrapinn.com/digitalmarketingasia
As we witness the unprecedented growth in mobile usage, businesses see the
need to include the device in their strategy. But how can you use this device in
the best way to reach your customers effectively?
Where can you see her?
22 April 2015, 09:50, Suntec Singapore
With over 14 years of experience in the digital media, mobile and eCommerce
space across US and Asia Pacific, Maya has led teams in big players like
Samsung, Google, Microsoft and Cisco. She brings with her diverse business
experience having led functions in Marketing, Sales, Business Development &
Product Management. With her current position as Director of Product Strategy
& Sales of Asia Pacific, Americas & Emerging Markets in Twitter, she drives
leadership and adoption of new technologies and products among brands,
advertiser and agencies.
A disciplined and active leader, Maya’s talk will leave you with the inspiring ideas
for greater innovation of your mobile business.
BUILDING ASIA’S BEST
MOBILE BUSINESS
THE SOCIAL-NETWORKER
Maya Hari
Director of Product Strategy & Sales of Asia Pacific,
Americas & Emerging Markets, Twitter

4. www.terrapinn.com/digitalmarketingasia
Customer expectations have never been higher and unpredictable, how can you
effectively deliver your marketing campaigns?
Where can you see him?
22 April 2015, 09:00, Suntec Singapore
Daan embarked his career in digital media in Amsterdam where he assisted big
brands like IBM and American Express. Well-deserved of his title Strategy Director
in OgilvyOne Singapore, the strategist takes charge of marketing efforts for
clients in the area of CRM, digital, mobile and eCommerce. With a passion that is
matched by his intellect in all things digital, he has earned respect and recognition
as a strategist in the industry.
Daan is truly leading the way in the digital marketing landscape. Join him as he
shares his insights on digital marketing planning in his opening address that will
leave you thirsty for more over the two days.
HOW DO YOU KEEP UP WITH
THE HIGH EXPECTATIONS OF
CONSUMERS?
THE STRATEGIST
Daan van Rossum
Strategy Director,
OgilvyOne Singapore

5. “
www.terrapinn.com/digitalmarketingasia
With high levels of noise and clutter online, customers now seek content that
is highly helpful and relevant to them. How can you accurately deliver the
information that your customers want?
Where can you see him?
22 April 2015, 04:10, Suntec Singapore
A Silicon Valley veteran, Robert has always been in the technology space with
eyes on the next technology. The technology guru loves social media, with
his move away from his famous Scobleizer to Facebook and Twitter. In his
latest publication, “Age of Context”, he brings the power of understanding the
customer’s greater context into marketing and emphasized on the importance of
pinpoint marketing.
The Contextual Technology advocate will inspire you with his closing address on
true personalised marketing, leaving you curious about using technology in your
digital marketing.
MARKETERS NEED TO BRING
CUSTOMERS EXACTLY WHAT
THEY LOOK OUT
THE FUTURIST
Robert Scoble
Author,
Age of Context

6. Book online now at www.terrapinn.com/dmreg or call +65 6332 2700 for assistance.www.terrapinn.com/digitalmarketingasia
The two day conference is designed to attract marketers from all industries
across Asia. Some already advanced in digital marketing, others desperate to
become experts quickly.
The conference will tackle many issues, including:
• How to develop a digital strategy
• How to build a social media strategy
• How to implement a marketing automation platform
• How to develop a content marketing strategy
• How to measure and report on ROI and channel effectiveness
• How to personalise the customer journey
• How to engage with the connected customer
• The role of mobile and how to leverage it
The conference is a strategic forum for over 200 senior decision makers.
You will be meeting:
• CMO’s • Marketing Directors • Digital Marketing Directors
• Head of search engine marketing • Head of Data
• Campaign managers • PR
From all industries across Asia and those looking to launch into this market
THE CONFERENCE
BOOK NOW
Daan van Rossum,
Strategy Director,
OgilvyOne Singapore
Vicky Skipp, Director,
Sales Solutions,
LinkedIn
Alexander Tran,
Head of Engagement
Marketing and
Partnerships, Luxola
Zuber Mohammed,
Head of Product
Marketing, APAC,
YouTube
Candice Ong, Regional
Marketing Director,
Zalora
Gap Kim, Head of Ads
Product Marketing, Asia
Pacific, Google
Jeremy Heng, Director
of Strategy and Content,
Havas Media
Andy Sun, National
Media Strategy Director,
YouKu
Chris Reed, CEO,
Black Marketing
Evangeline Leong,
Business Director,
PurpleClick Media
Fione Tan, CEO,
eOneNet.com
Maya Hari, Director
of Product Strategy &
Sales of Asia Pacific,
Americas & Emerging
Markets, Twitter
Robert Scoble, Author,
Age of Context
Stephen Dale, General
Manager Singapore,
Digimind
Tony Chow, Chief
Storyteller, What’s your
Story
MEET THE INDUSTRY LEADERS
The innovators and disruptors who are transforming the digital marketing landscape in Asia

7. DAY 1 | WEDNESDAY, 22 APRIL 2O15 1 2 DAY 1 | WEDNESDAY, 22 APRIL 2O15 1 2
MOBILE & DATA
Chairman opening remarks
Engineering a mobile business
• Case study
• What actually works
Optimising your marketing strategy for mobile
• Beyond the app and the responsive site
• Creating content for mobile
• Producing digital advertising that works
• Personalisation of content and platform
Leveraging on social and mobile to increase ROI
• Implementing the right digital formula to drive profits
• Achieving greater customer reach
Monetarising mobile marketing
• Increasing the value of mobile content
• The monetarisation models that actually work on mobile
SPEAKER: Irvin Heow, E-Commerce Instructor, Exabytes E-Commerce
Integrated digital marketing planning in the age of the consumer
Consumers’ expectations are at an all-time high, and many brands are
struggling to keep up. The good news? Modern marketers have access to
an unprecedented amount of data that can lead to the insights that would
traditionally come from weeks of in-depth consumer research. In this session,
we will explore how we can use these consumer insights to directly inform the
very marketing campaigns that will be targeted at them - or better said, the
experiences they will take part in.
SPEAKER: Daan van Rossum, Strategy Director, OgilvyOne Singapore
Mobile first Asia
• Asia have leapfrogged the desktop
• What does this mean for marketers in Asia?
• The role of the internet in the purchase decision
SPEAKER: Maya Hari, Director of Product Strategy & Sales of Asia Pacific,
Americas & Emerging Markets, Twitter
09:00
09:30
10:10
11:30
11:45
09:10
09:50
Turning Big Data into a big opportunity
• Using digital data to direct marketing strategy
• Making sense of social data
• Tapping on your smart data to increase ROI
SPEAKER: Fione Tan, CEO, eoneNet.com
12:00
TECH TALKS
MORNING REFRESHMENTS10:30
Knowing your digital customer through Data
• Turning insights into actionable strategy
• Personalising your business with a greater understanding of the customer
12:15
Reserved for HP12:30
LUNCHEON
SOCIAL
14:00
12:45
Social as a sales tool: Case study of LinkedIn
• Creating relationships that matter
• Making social selling easier
• Opportunities in Asian markets
SPEAKER: Vicky Skipp, Director, Sales Solutions, LinkedIn
Winning in social
• How to use social media advertising in your marketing mix
• Automation vs real time
• Producing quality social content in quantity
• Hitting the right voice with the right audience
SPEAKER: Alexander Tran, Former Head of Engagement Marketing and
Partnerships, Luxola
Building a measurable e-commerce strategy in an omni-channel
environment
• Capturing attention and driving discovery across channel and platform
• Responding to fluidity of customers and product inventory
• Capturing true impact withy people-based measurement
SPEAKER: Ashley Lim, Client Partner, E-Commerce, SEA, Facebook
The future: Pinpoint marketing
• The future is far out – but nearer than we think
• The contextual future of advertising
• Personalised advertising based on where I am, who I am and what I might
do next
SPEAKER: Robert Scoble, Author, Age of Context
14:20
15:00
14:40
16:00
AFTERNOON REFRESHMENT15:20
CHAIRMAN’S CLOSING REMARKS16:20
Revolution of Video marketing
• Growing into micro-video and growing out of Youtube
• Integrating video in all social marketing channels
• Getting creative with your content productive while cutting costs
SPEAKER: Zuber Mohammed, Head of Product Marketing, APAC, YouTube

8. DAY 2 | THURSDAY, 23 APRIL 2O15 1 2 DAY 2 | THURSDAY, 23 APRIL 2O15 1 2
Contact Mildred Ang at mildred.ang@terrapinn.com or +6322 2769 for more details.
SPEAK FOR US!
BRAND
How to humanise your marketing in an era of automation
• Building a “people’s brand”, brand that cares
• Putting a voice in your marketing to start conversations
• Creating a tone that engages audience
Personalisation to hit the niche markets
• Nimble businesses will do better
• Developing the right mix of technologies and strategies quickly
• Having agility marketing
• Building communities with the right markets
Building a brand through digital
• Establishing deeper and direct relationships with your customers
• Winning the battle by having the best customer experience
SPEAKER: Candice Ong, Regional Marketing Director, Zalora
Digital Marketing in China: Case study of Youku
• Major marketing trends in China
• Growing potential of programmatic buying in online video
• Challenges of marketing in China
SPEAKER: Andy Sun, National Media Strategy Director, YouKu
14:00
14:20
15:00
14:40
LUNCHEON
CHAIRMAN’S CLOSING REMARKS15:20
12:45
Reserved for iOne Group
Reserved for Balanced Consultancy
12:30
12:15
Content through social media distribution
• Extending the reach of their content
• Generating more leads through content
12:00
CONTENT & SEARCH
Chairman opening remarks
Storytelling in a connected world
• Telling relevant, fresh and inspiring stories
• Connecting customers
• Building brand and loyalty
• Growing into visual stories
SPEAKER: Jeremy Heng, Director of Strategy and Content, Havas Media
Case study: An Asian content marketing success story
Developing an effective content marketing strategy
• Choosing the right format for the right media
• Getting your content read – content distribution tactics that work
• Measuring success
SPEAKER: Gap Kim, Head of Ads Product Marketing, and Asia Pacific at Google
09:00
09:30
09:10
09:50
Measuring ROI of your content
• Crafting a strategic approach to content marketing
• Bringing content to the next level by effectively measuring * improving your content success
SPEAKER: Tony Chow, Chief Storyteller, What’s your story Inc
10:10
MORNING REFRESHMENTS10:30
Increasing traffic by using social and content as search tactics –
Case study
• Creating viral content and relevance keywords
• Establishing strong social media presence
• Understanding and making use of new algorithms
SPEAKER: Evangeline leong, Business Director, PurpleClick Media
Using social platforms to drive greater sales
• How companies can use LinkedIn for revenue generation
• Leveraging on social to increase customer base
• Branding and marketing using LinkedIn
SPEAKER: Chris Reed, CEO, Black Marketing
11:30
11:45
TECH TALKS

9. 200
EXHIBITORS
100
TECHNICAL SEMINAR
PRESENTATIONS
6,000
ATTENDEES
THE EXHIBITION
The Digital Marketing Show is part of Asia’s most exciting technology exhibition,
featuring the most innovative technology and solution providers covering:
• Digital marketing solutions
• Ecommerce technology and solutions
• Payment providers
• Retail technology solutions
• Banking technology solutions
The Digital Marketing Show focuses on the core elements of Digital Marketing:
mobile, social, search and content. The event will feature the most innovative
technology and solution providers covering:
• Social media technologies
• Analytics software
• Marketing automation
• CRM software
• Ecommerce platforms
• Multi channel campaign management
• Content marketing
• Mobile marketing
• Digital advertising and search engine marketing
The exhibition features over 200 exhibitors, 100 technical seminar presentations
and attended by over 6,000 attendees.
If you want to get your solution in front of marketers from across Asia then call
Nadia now +65 6322 2328 email: nadia.wahid@terrapinn.com
www.terrapinn.com/digitalmarketingasia

10. LUNCH AREA
DIGITAL
MARKETING
P07 N07 M07 L07 K07
K09
SPEAKER’S LOUNGE
A10
A09
A08
GRAND CONSTELLATION CLUB
L17
L19
L15
P09 N09 M09 M10
K23
K19 K20
K18
K16
K14
K17
K15
K13
A15
A07
A02
A01
A04
A05
A03
T14
T12
T13
T11
T07 T08
S03 S04
V08
V10
U11
U09
U12
U10
U13 U14
S07 S08
S11
R07 Q07R08 Q08
R12 Q12
L09
N10
R11 Q11
S01
P03
N05
P01
N01 M01
M06
L01
L06
INTEL
RETAIL,
ECOMMERCE,
& CASH
HANDLING
THEATRE
K05 K06
K03 K04
K01 K02
J12J11
J10J09
J07 J08
J19
J22
J20
J23
J18
J16
J17
J15
J13
J05 J06
J03 J04
J01 J02
JUMPSTARTI
G21
G23
G22
G24
G18
G16
G17
G15
G13
G05 G06
G03 G04
G01 G02
CARDS &
DIGITAL ID
THEATRE
HOSPITALITY
SUITES
B16
B14
B17
B15
B13
B03 B04
B01
F09 F08
F07
F21
F23
F22
F24
F13
F15 F16
F05
F01
E09 E10
E07
E21
E19
E22
E13
E15 E16
E03
E01
C19
C21
C20
C22
C16
C14
C17
C15
C13
C09 C08
C07
C03
C01
PAYMENTS
THEATRE
D09
D07
D13
D15 D16
D01
H09
H07
FUTURE
BANK
THEATRE
H13
H17 H18
H05 H06
H03 H04
H01 H02T01
T03
T02
T04
J05 L06
J01
J03
L02
L04
ENTRANCE/EXIT ENTRANCE/EXIT ENTRANCE/EXIT
SINGAPORE PAVILION
SINGAPORE PAVILION
CHINA PAVILION KOREA PAVILION FRANCE PAVILION
ZONE
PAVILION
LOUNGE
SOLD
THE EXHIBITION
• Twitter APAC • LinkedIn • Facebook • Lego • IDA • Interactive Advertising Bureau, Singapore Chapter • Singtel Digital
Media • Google • mig33 • Nimbuzz • Earth Hour • Coca cola • Microsoft Singapore Pte Ltd • Wego.com • Yahoo!
Singapore • Quest VC • Trip Advisor • Evernote • Fox International Channels • Bloomberg • Boomzap Entertainment •
Tech in Asia • PR Newswire Asia • Marina Bay Sand Pte Ltd • Panasonic • Old Chang Kee • Sony Music Entertainment •
National Heart Centre Singapore National Library Board, Singapore National University of Singapore • Silkair Singapore •
Silverneedle Hospitality • Simplercloud Pte Ltd • Singapore Economic Development Board (EDB) • Singapore Infocomm
Technology Federation • Singapore Management University • Singapore Post Limited • Singapore Tourism Board •
Singapore Turf Club • Singex • Singhealth • Singtel Mobile • The Ascott Limited • Malaysian Association Of Tour And
Travel Agents • Maldives Airports • Banyan Tree Hotel & Resorts Pte Ltd • Bullion Mint Brilliant • Cerebos Pacific Limited •
Certis CISCO • Changi Airport Group (S) Pte Ltd • Exxonmobil • Esplanade • Acer • Agoda Company Pte Ltd • Gigout •
This list is not exhaustive. You may view full attendees closer to event date
Past attendees include: Sponsors & Exhibitors
Endorsing Association
The most innovation technology and
solution providers covering:
• Analytics software
• Marketing Automation
• CRM software
• Ecommerce platform
• Multi channel campaign management
• Content marketing solution
• Mobile marketing solution
• Digital advertising and Search engine
marketing solution
Who Exhibits
Because your customers are continuously
looking to
• Purchase new products and services
• Drive revenue
• Deliver more secure and reliable
services
• Invest in new technologies
• Streamline operational process
Why Exhibit
POWER OF 5

11. The earlier you book, the more you’ll save.
It is really easy to book your place online.
Our online calculator will ensure you take advantage of the best deal.
Go online and book now on www.terrapinn.com/dmasia
RESERVE YOUR PLACE TODAYSPONSORSHIP PACKAGES
BOOK NOW
Go to www.terrapinn.com/dmasia and book or call + 65 6322 2700
BRING YOUR TEAM
There’s so much great content, you can’t possibly cover it all alone! Bring your
team and get and extra discount.
There are special group packages available.
Call +65 6322 2700 for more details or go to www.terrapinn.com/dmasia
DELEGATE BOOKING
Package
Conference Package
Group of 3 Package
Before
27th March 2015
SGD 680
SGD 1155
Final Price
SGD 750
SGD 1365
Register now and get the offer price - on your phone
Scan this QR pattern with the camera on your smartphone and register.
Don’t have a QR reader app? You can download one for free from the App Store. Don’t have a
smartphone? You can also register on our web site at www.terrapinn.com/dmasia
Benefits Platinum Gold
Exhibitor
Plus (+)
Exhibitor
Chair Opening
Address
1 - - -
Keynote Speaking
Slot
10 minutes - - -
Premium
conference
Speaking Slot
(non - Keynote)
20 minutes 20 minutes - -
Case Study
within Standard
Conference
1 1 1 -
Exhibition Space
(shell scheme)
12sqm 12sqm 9sqm 9sqm
Passes to Premium
Keynote (Clients)
10 5
Passes to Premium
Keynote (Staff)
3 2 1 1
Exhibitor
Passes (Staff)
7 5 3 3
We can customise a tailor-made package for you. Contact Nadia Wahid at
+65 6322 2328 or email Nadia.Wahid@terrapinn.com for more information.