Product Placement
objective
• be able to identify and
  explain the rationale behind
  product placement in
  movies, sports, video games
  ...
what is product
              placement?
• the practice of inserting
  products into media in such a
  way as to make it a...
where should advertisers
           draw the line?
• is it ok for companies to pay
  to have their products used
  on T.V....
would you
sell
advertising
space on
your own
body?
product placement in
               movies
• Wayne’s World, Austin
  Powers, James Bond,
  Spiderman
the growth of
                      advertising
• Advertisers have to get their message
  out while not angering people
  ...
objective, revisited
• what is product placement?
• why do companies do it?
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Product Placement

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Product Placement

  1. 1. Product Placement
  2. 2. objective • be able to identify and explain the rationale behind product placement in movies, sports, video games and television.
  3. 3. what is product placement? • the practice of inserting products into media in such a way as to make it appear normal. • using brand name products as props as a form of advertising.
  4. 4. where should advertisers draw the line? • is it ok for companies to pay to have their products used on T.V.? • does seeing a product used on T.V. influence your opinion of it?
  5. 5. would you sell advertising space on your own body?
  6. 6. product placement in movies • Wayne’s World, Austin Powers, James Bond, Spiderman
  7. 7. the growth of advertising • Advertisers have to get their message out while not angering people – Pop-up ads, subscription cards & anything else intrusive are becoming less popular • Viral marketing – Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
  8. 8. objective, revisited • what is product placement? • why do companies do it?
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