2. objective
• be able to identify and
explain the rationale behind
product placement in
movies, sports, video games
and television.
3. what is product
placement?
• the practice of inserting
products into media in such a
way as to make it appear
normal.
• using brand name products as
props as a form of advertising.
4. where should advertisers
draw the line?
• is it ok for companies to pay
to have their products used
on T.V.?
• does seeing a product used
on T.V. influence your
opinion of it?
6. product placement in
movies
• Wayne’s World, Austin
Powers, James Bond,
Spiderman
7. the growth of
advertising
• Advertisers have to get their message
out while not angering people
– Pop-up ads, subscription cards & anything
else intrusive are becoming less popular
• Viral marketing
– Marketing phenomenon that facilitates and
encourages people to pass along a
marketing message.
