1. ADVERTISEMENT

2. MEANING
• The word advertising is derived from two
Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards
• Verto – I turn
• Literally it means to turn the people’s
attention to a specific thing.

3. D E F I N I T I
O N
• Advertising is any form of paid non-personal
presentation of ideas, goods, or services
which has an identified sponsor for the
purpose of inducing people to buy.
Weeler

4.  Todifferentiate the product from
their competitors
To communicate product information
 To urge product used
Functions  To expand the product distribution
 To increase brand preference and loyalty
 To reduce overall sales cost
 Creates new demands

5. To differentiate the product from their competitors
GARNIER FRUCTICS

6. To communicate product information
PONDS AGE MIRACLE

7. To urge product used
Fair & Lovely

8. To expand the product distribution
WATEEN TELECOM

9. To increase brand preference and loyalty
COLGATE

10. To reduce overall sales cost
MECCA COLA

12. ADVANTAGES

13. Increases and stabilizes the sales turn-over
Manufacturers Maintains the existing market and explores
&
Advertising
the new
Controls product prices

14.  Guarantees quick sales
 Minimum efforts
Middleman
&  Makes retail price maintenance possible
Advertising
 Sales forecasting
 Publicity

15.  Facilitates selling
Sales-force
&  Reduces sales-man’s burden of job
Advertising
Instills self confidence

16.  Driving –force in decision making
Consumers  Ensures better quality products at
&
Advertising reasonable prices
 Saves good deal of time

17.  Uplifts the living standard
 Generates gainful employment
Society opportunities
&
Advertising
Provides new horizons of knowledge
 Upholds the culture of a nation

18. LIMITATIONS
 Limited capacity
 Rigid
 Unbelievable
 Conditional

19. TYPES OF ADVERTISING

20. Print Outdoor
Advertising Advertising
Broadcast
Advertising
Celebrity
Advertising ADVERTISING
Covert
Advertising
Public-service
Advertising Surrogate
Advertising