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Contagious Content: Going Viral Online

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You can create contagious content, if you understand what make things go viral online. In this presentation, I will share three stories I wrote that went viral online. I will share some secrets I learned along the way, too.

Published in: Internet, Design
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Contagious Content: Going Viral Online

  1. Creating Contagious Content Psychology of Going Viral Online
  2. The inner fire is the most important thing mankind possesses. Edith Sodergran
  3. This is the story of how my friend, Keith Anderson. Keith was greatly helped when a piece of content I wrote went viral online.
  4. Keith has a wife, Julie, and two daughters. In this picture, they are enjoying a holiday break one year before a traumatic event affected all their lives.
  5. One year later, Keith would be diagnosed with pancreatitis, which is severe inflammation of the pancreas. It is very painful, like having a heart attack.
  6. My friend would undergo four surgeries. He was hooked up to a dialysis machine. Keith was put into drug-induced coma for over a month. He gained 100 pounds of water weight. He lungs were filling up with water (at one point).
  7. I thought of his family. I needed to do something. I asked Julie how they were doing financially. She said, “Ok.” But, I knew better. So, I did something about it.
  8. I wrote a blog article asking the community to help out Keith’s family.
  9. I posted the article on the day before Thanksgiving, which is also known as Travel Day in America. People are traveling to see family. I expected a tepid response.
  10. We raised one-thousand dollars. I had asked for 1,500 originally. $1,000
  11. I expected less on Thanksgiving Day. People were with family.
  12. $2,000
  13. Black Friday. People would be shopping?
  14. $3,000
  15. Cyber Monday. Online Deals? People still shopping?
  16. $5,000
  17. In the end, we kept raising money….
  18. $25,000
  19. The Importance of Contagious Content
  20. Brian Sullivan. @BrianKSullivan @bigdesign Hi, my name is #viral
  21. Design Strategy & Execution Run 3 start of the art UX testing facilities at a major software firm.
  22. Founded Dallas UX Group Over 1,100 people in the group. We meet monthly.
  23. I founded Big Design Conference in 2008. September 4-6, 2014
  24. Industry Speaker
  25. User Guides
  26. Cover Articles
  27. 500+ Blog Posts
  28. #1 Slides from SxSW 2013
  29. The coolest thing I have ever written was about Keith Anderson.
  30. What Makes Content Contagious?
  31. I wanted to know why this piece of content went viral. So, I read Contagious and Made to Stick.
  32. Contagious by Jonah Berger helped me to understand the reasons for the content going viral.
  33. Sharable information to make us feel good to those in our circle.
  34. Social currency was a personal value (sense of belonging and helping out).
  35. Sights, sounds and stimuli that reminds us to share.
  36. Rebecca Black’s “Friday” Voted worst song of all time.
  37. 69 Million Views on You Tube
  38. The natural trigger was to go there each Friday.
  39. Trigger may have been the family picture (sent on day before Thanksgiving).
  40. When we care, we share. Arousal leads people to take action.
  41. 730 million views on You Tube Charlie Bit My Finger
  42. Emotions are Contagious
  43. Plutchik’s Wheel of Emotion
  44. Seven Most Viral Emotions 1. Awe 2. Anger 3. Anxiety 4. Fear 5. Joy 6. Lust 7. Surprise
  45. Do Not Create a Call to Action
  46. Create a Call to Passion
  47. Emotions were fear, anxiety, and surprise. When donating, love, serenity, and optimism.
  48. Content is built to show and grow in a public way.
  49. Men grew moustaches in November to show support for cancer research at a site. Mou-Vember
  50. 1. Mortgage payment in November. 2. Christmas presents in December. Two Concrete Goals
  51. Behavioral Residue: Social deposits of our own personality.
  52. Behavioral residue for the public came in many different forms. More public, more viral.
  53. Approver
  54. Commenter
  55. Reporter
  56. Broadcaster
  57. Believer
  58. Fan
  59. News people can use or something with a concrete value.
  60. People Helping People
  61. Shucking Corn Easily Ken Craig, 86 years old, created a video with over 10 million views. He does not have email.
  62. 1. Mortgage payment in November. 2. Christmas presents in December. Two Concrete Goals
  63. While there was no practical value, we certainly had concrete values people understood.
  64. Everyone loves a good story. You love to hear, tell, and share stories.
  65. The Story of The Trojan Horse
  66. The Story of Jared Fogle
  67. The Story of Mean Joe Greene
  68. The Story of Keith’s Family
  69. Stories are more trustworthy than ads.
  70. Just the Story, Ma’am! Stories are 22 times more memorable than facts.
  71. Stories are more trustworthy than facts.
  72. The story talked about Keith’s situation, but it also talked about his wife and daughters.
  73. Lightening Strikes Twice, Sometimes
  74. #1 Slides from SxSW 2013
  75. Spoke on Sunday
  76. Daylight Saving Day
  77. On Slideshare Home Page
  78. 30,000 Views
  79. 131,000 Views
  80. 226,000 Views
  81. Lightening Strikes a Third Time, Too
  82. Molly Holzschlag
  83. "If Tim Berners-Lee is the father of the Web, than Molly Holzschlag is its fairy godmother."•
  84. She Ended the Browser Wars
  85. Molly Founded W3C
  86. Molly Has Liver Cancer
  87. Raised $67,000, So Far Original goal was $10,000. It went viral. I told the group that we would hit $75,000 eventually.
  88. Some Final Thoughts
  89. Create a Call to Passion
  90. The inner fire is the most important thing mankind possesses. Edith Sodergran
  91. Create Contagious Content Make a Difference, Be Different!!!

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