Basic concepts of Marketing

1. BASIC CONCEPTS OF MARKETING

2. What are these girls doing?
Can you describe it?

3. Can you describe what is
going on in this picture?

4. What do you see in this
ad?

5. Paola Espinoza

6. What’s Marketing?

7. Marketing is an organizational
philosophy dedicated to understanding
and fullfilling consumer needs through
the creation of value

11. Marketing definition Kotler
Marketing is the science and art of exploring,
creating and delivering value to satisfy the
needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires.

12. Lets start a glossary with marketing
Key words (weight evaluation10%)
The glossary must be hand
written, and when your’re done,
take a picture of it with your
cellphone and upload it to the
platform
1. Need
2. Desire
3. Demand
4. Product
5. Service
6. Exchange
7. Market
8. Transaction
9. Quality
10. Client
11. Consumer behavior
12. Distributor
13. Customer
14. Profit
15. Target Market
16. Brand
17. Advertising
18. Competitor
19. Marketing
20. Public relations

13. Now, go to Padlet in this link: and by
teams select an ad from the internet,
copy and paste the image and describe
what are they selling.
https://padlet.com/vbolanos/qfbjfv7s5c31fqf8

14. Can your say a sentence using the
key words of Marketing?

15. Thank
you!