Guerrilla marketing is an unconventional marketing technique that aims to achieve unexpected results. It allows brands to have maximum impact with minimal cost by creating campaigns that target audiences can easily relate to. Some tactics for guerrilla marketing in the fashion industry include giving out free samples, doing street demos, graffiti, flash mobs, bagvertising, busvertising, flier swaps, pop-up stores, and contests. When done effectively, guerrilla marketing can increase brand awareness, help consumers recall the brand, and create a personal connection through direct interaction.

2. Is Guerrilla Marketing ?
Guerrilla Marketing is all about communicating
a strong brand message to the audience and
connecting with them in a very compelling
way.

3. Why, I recommend Guerrilla Marketing to all
Marketing Fashionista ?
• Get ready to achieve unexpected and unconventional
results with Guerrilla Campaigns.
• You can harness maximum impact with the GM. Why?
Because your target audience is easily able to relate to
your campaign and that’s where you hit the JACKPOT.

5. • Increases brand awareness.
• Consumer can easily recall your services.
• Through campaign you interact with the
consumer and he can relate with you.
• Adding a person touch as your direct
interaction is with the consumers.
• Low cost

7. Tactics for creating a-
• Give as many FREE SAMPLES.
• On Street Demos
• Graffiti
• Flash Mob at right place!

8. Special techniques
for starting a G-
Campaign if you
are in a Fashion
Industry

9. Bagvertising

10. Busvertising

11. Flier Swaps

12. Long lines

13. Contests

14. Pop Up Clothing Store

15. Guerrilla campaign run in Fashion Industry
in Amsterdam Fashion Week, 2011.
Check out this video.
http://www.youtube.com/watch?v=f1lJxbX
04lE&feature=player_embedded

16. Some of my favorite

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