Creative Branding: How Large-Scale Printing Can Take Your Brand's Message to the Next Level
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This document discusses the importance of consistent branding and visual identity for businesses. It emphasizes using fonts, colors, graphics and logos consistently to create brand awareness and a favorable reputation. Large scale printing can take a brand's message to the next level by creating buzz and expanding its reach, allowing it to stay innovative and compete against other media. The document encourages businesses to think big and use their windows, walls and floors creatively as giant billboards to attract attention and highlight their strengths.
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Creative Branding: How Large-Scale Printing Can Take Your Brand's Message to the Next Level
- 2. Brand identity is the overall look of all communications. 3M work by: scalesadvertising.com
- 3. Successful brands use consistent visualization to create a distinct brand identity. Fonts, colors, and graphic elements matter, and at the core of every brand identity is a brand mark, or logo.
- 4. Why is a consistent, attractive visual identity important? People like it. You will.. Increase brand awareness Gain a favorable reputation Attract a new audience and Maintain a competitve edge
- 5. Brand Awareness Audiences need visual stimulation to feel a connection with your brand. An attractive, succinct identity promises complete awareness. Photo source: design-logix.co.uk Do you know these brands?
- 6. Favorable Reputation Audiences feel a company is more established, successful, and trustworthy when their visual identity is solid and consistent. Photo source: 1nima.com They say Coca-Cola classic for a reason.
- 7. Attract an audience Audiences want to relate to your brand, and each other. Broadening your audience will boost your success among competitve brands. Photo Source: paul2.files.wordpress.com Photo Source: blog.caturpw.com Print triggers online searches.
- 8. Competitve Edge Audiences want the best. By being the best and broadening your au- dience, your business will prevail among the competition. Outdo your competitors. Photo Source: d3webdesigns.com
- 9. Why is LARGE SCALE printing a valuable investment? You will stick out. You can.. Take your brand’s message to the next level Create a conversational buzz Expand your reach and Stay innovative in an ocean full of media
- 10. Take your brand’s message to the next level. In a world full of advertisements, your brand needs to stick out. Look at what your competition does and do something BIGGER! Think BIGGER at all times.
- 11. Create a conversational buzz. When you make bold moves, people start talking. This Unicef campaign did not create any silence. The buzz created awareness. Photo Source: paul2.files.wordpress.com How can you make a BIG impact?
- 12. Expand your reach. Are you reaching all of your potential customers? When you think BIG, you can reach an audience that you never thought relevant. Daily Newspaper Readership= 32 minutes Pedestrian Traffic (Past 7 Days)= 6.1 miles Vehicle Driver/Passenger (Past 7 Days)= 302 miles Average Daily Commute (Round-Trip)= 54 minutes Daily Radio= 2 hrs. 57 mins. Morning Local TV News (Days Watched Past 7 Days)= 2.1 Evening Local TV (Days Watched Past 7 Days)= 3.5 Late-Night Local TV News (Days Watched Past 7 Days)= 1.8 (Source: Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix) So.. do your targets drive?
- 13. Stay innovative in an ocean full of media. Print is not dead! Even with the growing number of channels, printing BIG creates some of the biggest results. It’s all about influence. Photo Source: sitemagnify.com Page Source: thesurfrevolution.wordpress.com Is their website this cool?
- 14. Don’t treat your windows as something to be looked through - turn them into giant billboards to attract attention.
- 15. Blank walls are a missed opportunity! Why not highlight your strengths or provide an aesthetically pleasing environment for your customers?
- 16. Don’t treat your floors as something to be stepped on, turn them into eye-catching displays.
- 17. When you’re thinking about creative branding ask yourself, how can I make a BIG IMPACT? The possibilities are endless. Be creative and THINK BIG!
- 18. Please visit our website for more on larger than life graphics! www.SpeedproSaintPaul.com
- 19. THANK YOU!