Experiential Marketing For Beginners

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Simple tutorial for marketers and beginners in Experiential Marketing

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Experiential Marketing For Beginners

  1. 1. Experiential Marketing
  2. 2. How Effective is EM in communicating your Brand message Does EM really encourage the consumers to buy your Brand or Product How live Brand experience is more effective at making your brand memorable
  3. 3. Connecting your Brand and Consumer Consumers want memorable communication that cuts through the clutter Hammering of TV commercials is making the consumer buying decision weaker. A great campaign and proper communication will reduce wastage and ensure its relevance . Experiential Marketing delivers relevant communication to your Consumer, when and where they are most responsive . A Message that cut through Driving Brand Awareness and Memorability Finding your Consumers
  4. 4. Real Interactivity Enable instant communication, Feel and Touch makes a brand stand out from the clutter Consumer get educated thoroughly by the representatives and get the chance to ask about there quires. The Personal Touch Two-way Dialog To Try Trial and Introduction Test Drives, Sampling the product, smelling the perfume; these are trials and trials are critically important Sensory Engagement Experiential Marketing allows consumers to fully experience your brand using all five senses.
  5. 5. Before they Buy Ultimately, adopt your Brand Buying your Brand Experiential Marketing is extremely effective at driving that all-important purchase. Brand knowledge and education Customers truly understands your brand values and benefits, word of mouth happens on day to day basis through Experiential Marketing
  6. 6. Consumer Want memorable communication that cut through the clutter Real Interactivity Before they Buy Ultimately, adopt your Brand
  7. 7. 64% said experiential marketing was effective at making brands and products memorable 89% want to try out products before they buy them 64% who had taken part in experiential marketing told someone else about it 58% say taking part in experiential marketing encourages them to buy a product 83% agreed experiential marketing is more personal than other forms of advertising KEY FINDINGS

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