A presentation which takes into account various facets of Experiential Marketing.

1. Experiential Marketing Group No. 9 (B1) CB Case Analysis

2. “Experiential marketing is a concept of creating experience that integrates elements of emotions, logic, and general thought processes to connect with the consumer.” Objective: To establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Nowadays striking displays with powerful visual elements: such as websites, visual media such as print ads are made visually appealing; so that they conjure up daydreams of locales and reminders of sensations that are enjoyable to the individual. What is Experiential Marketing…

3. What is Experiential Marketing…

5. Change purchasing behavior

6. Positively influence brand perception-79% of marketers agree that Experiential marketing makes consumers more receptive to other forms of marketing. -99% of marketers agree "what a brand does is as important as what a brand says“.

8. Most memorable media

9. Changes brand perceptions

10. Increase sales

11. Consumers love it

12. Experiential is the word of mouth media

13. An opportunity for personal feedback

14. Experiential can convey complex messages

15. Makes consumers receptive to other forms of media

17. Basis for measuring the effectiveness of campaigns.

19. Thank You!!!